The Official Publication of the North American Association of State & Provincial Lotteries INSIGHTSNovember/December 2013 Special NASPL 2013 Conference ReCap A Look Back on NASPL 2013 from Providence, RI Giving Their All Dozens of volunteers ensure that you have a favorable experience at every NASPL annual conference NASPL 2013 Trade Show Interactivity was all the buzz, but interest in innovative retail solutions was also front and center Vendor Panel Thoughts from the Vendor Community Holiday Instant Making a Difference Ticket Catalog Featuring Terri Kiernan, NASPL Lotteries show off their Holiday Assistant to the Director, Rhode Island Lottery Collections for the upcoming Holiday Season The “Passing2 INSIGHTS September/October 2013 of the Gavel” Buddy Roogow, the out-going NASPL Presi- dent, passes the NASPL Gavel to Gary Grief, the next NASPL NASPL Staff President. David B. Gale Executive Director Thomas C. Tulloch Director of Administration Andrew White VP of Operations Tamika Ligon Director of Program Planning From the President John Koenig Graphic Designer Janine Hutzell Accounting What a week in Providence! Many thanks to Gerry Aubin and the Patricia McQueen Staff Writer entire team at the Rhode Island Lottery Jake Coy Vendor Relations for providing us with a perfect venue, beautiful weather and a wonderful NASPL Mike Duff NSI Coordinator conference. Our outstanding NASPL staff along with the many volunteers ensured all of our conference needs were met. Not to be overlooked were the contributions NASPL Executive Committee of our important Associate Members, who • the Professional Development Semi- are so critical to the success of our indus- Gary Grief NASPL President nar in July 2014 hosted by the South try and the richness of our conference. Carolina, and Paula Harper Bethea NASPL First Vice-President The educational aspect of NASPL ’13 • our annual Conference and Trade was extraordinary. David Rubenstein and Terry Rich NASPL Second Vice-President Show in September 2014 hosted by Daniel Pink provided us with fascinating the New Jersey Lottery. May Scheve Reardon Treasurer insights from their unique perspectives, and the breakout sessions were no less Rose Hudson Secretary It’s up to us to meaningfully con- outstanding. tribute to NASPL, to attend and actively Buddy Roogow Immediate Past President I’m honored to be following Buddy participate in meetings and conferences, Roogow as NASPL President in the com- Greg Mckenzie Pres. Interprovincial Lottery to encourage and support our staff’s at- ing year. Buddy’s efforts have helped our tendance at our educational events, and Carole Hedinger Region I Director industry continue to move forward in a to be engaged in the regular exchange meaningful way. I’m hoping to continue Alice Garland Region II Director of information that NASPL provides. We the momentum that Buddy has provided must ensure that NASPL stays positioned Randy Miller Region III Director us and, with the help of our outstanding to be the organization that helps take our and talented Executive Committee, take Jeff Hatch-Miller Region IV Director industry to the next level. our organization to even higher levels. And speaking of taking things to the My goals for NASPL over the next next level, be sure to take time to check year include continuing to chip away the out the NASPL Matrix website which al- barriers still preventing our industry from lows our membership unique insights into penetrating the major “big box” retailer lottery sales and transfer information, locations, putting a laser focus on better game types, posting of past presentations utilizing our lottery “brand” on a national INSIGHTS from NASPL educational events, award scale and generating maximum exposure winner information, and the ability to for that brand, and staying true to our Circulation: download all submissions from this year’s core value of responsible gaming. Lottery Insights ISSN 1528-123X, awards program. November/December Issue 2013, That said, collaboration will be the I am truly honored to serve as your Volume No. Fourteen, Issue Five. key to our success in every initiative of NASPL President and I look forward to Published bi-monthly by NASPL which we embark. That’s not always easy. working with my talented colleagues on (North American Association of State If it were, they wouldn’t need us. the NASPL Executive Committee and the and Provincial Lotteries) I’ll be reminding you over the coming entire membership over the coming year. months of the many opportunities to par- 1 South Broadway, ticipate in NASPL events this year, such as; Geneva, OH 44041 © 2013 All rights reserved. • the Lottery Leadership conference in April 2014 hosted by the Missouri NASPL Email: [email protected] Lottery, Gary Grief Web Site: www.naspl.org • the all-new Lottery iGaming/Design Executive Director Phone: 440.466.5630 Symposium in May 2014, Texas Lottery Commission Fax: 440.466.5649 INSIGHTS November/December 2013 3 November/December 2013 4 Around the Industry What’s happening around NASPL 10 Seeing Prize Structures Stephen Wade, Research and Development Manager, Washing- ton’s Lottery and Principal, Lottery Management Consulting, LLC 14 Making a Difference: Terri Kiernan, Assistant to the Director, Rhode Island Lottery 24 18 Lotteries and iGaming: Q&A with Buddy Roogow 20 NEW JERSEY LOTTERY RENEWS ITS COMMITMENT TO PREVENTING UNDERAGE GAMBLING 24 Music, Mutts and Mayhem! 28 By Patricia McQueen, NASPL Staff Writer 28 Giving Their All By Patricia McQueen, NASPL Staff Writer 38 NASPL 2013 Addresses Issues of the Day By Patricia McQueen, NASPL Staff Writer 44 Thoughts from the Vendor Community 44 By Patricia McQueen, NASPL Staff Writer 48 NASPL 2013 Trade Show Recap NASPL 2013 Conference Recap By Patricia McQueen, NASPL Staff Writer 56 NASPL Holiday Instant Catalog 78 56 2013 Sales Report 92 All NASPL 2013 photos by Domagalski Photography Third Quarter Calendar Sales By Product www.domagalskiphotography.com 2012 VS. 2013 4 INSIGHTS November/December 2013 Around the Industry A look at what’s happening around NASPL Roboreus marks of Europe’s leading lottery brokers, Tipp24, for a 25.7 per cent stake in expansion of geo-based the lottery tech company in Decem- ber last year. offerings with “We’re optimistic about the coming year,” comments James ‘Geonomics’ rebrand Oakes, CEO of Geonomics. “We’ve been working hard on refining both NASPL BOARD OF DIRECTORS Follows £10m investment our draw-based and instant win of- from leading European online ferings, making our platform flexible UNANIMOUSLY APPROVES to the needs of lotteries of varying lottery broker Tipp24 sizes. We’re also pushing the bound- ENDORSEMENT OF HOLIDAY aries of the technology incorporated in our games. For example, working RESPONSIBLE PLAY CAM- mobile functionality into our offering is the next logical step – especial- PAIGN ly since the focus of our games is location.” At an October meeting of NASPL Tipp24’s expertise in user lottery directors, a measure endors- experience, marketing and customer ing the McGill University/ National retention is building on the existing Council on Problem Gambling (NCPG) strengths of Geonomics’ indus- Holiday Campaign was passed unan- try-renowned development team in imously. creating leading-edge second-chance The campaign, a collaborative games like Treasure Hunt that are effort between the International both technologically robust and hold Centre for Youth Gambling Problems appeal for players in an increasingly and High-Risk Behaviors at McGill digital world. University in Canada and the NCPG, “Our online game that’s live in encourages the message that lottery the UK continues to be a strength tickets should not be purchased as in terms of development, enabling holiday gifts for children. It includes Roboreus, the creator of inno- us to constantly test updates to the a pre-produced playcenter insert vative geo-based lottery game Geo- game on actual players – and we where a lottery can insert their logo Sweep, is rebranding as Geonomics have plans to expand our player as a sponsor, and the shell of a news as part of the company’s continued base here in the UK in the coming release ready for local customization. expansion of its location-based months,” comments Oakes. Materials were produced for the offerings. Alongside the rebrand, campaign by the Kentucky Lottery the company has recently added to Corporation. its portfolio second-chance offering The resolution acknowledged Treasure Hunt, an instant-win trea- NASPL “promotes responsible play sure-finding game, for the US lottery of lottery games and products at all market. times…and member lottery organi- The rebrand follows an invest- zations have a high commitment to ment of ten million pounds by one Welcome to the NASPL Matrix NRI Visit the NASPL Matirx Now at: www.nasplmatrix.org INSIGHTS November/December 2013 5 6 INSIGHTS November/December 2013 Around the Industry A look at what’s happening around NASPL ensuring responsible play of lottery campaign,” said Dr. Jeffrey Der- games and products.” By recogniz- evensky, the Centre’s co-director. ing the holiday gift giving season as “Along with NASPL’s support, more an appropriate time to remind the and more lotteries have joined the public about responsible play, the campaign and continue to see the measure resolved “the holiday cam- need to raise parental awareness paign is an effective way to promote about the risks associated with Scientific Games Launches Self- responsible gift giving of lottery underage gambling. Such messag- games and products and that mem- es endorsed by lotteries and the Service Cash Redemption Kiosk clinical community serve as an important way of raising awareness Scientific Games Corporation recently announced that lottery products and gambling the launch of a self-service cash redemption kiosk as are for adults.” an addition to the Company’s SafeCash™ product line GIVE “The unanimous endorsement of secure cash management systems for gaming route of the campaign by NASPL is a operators.