ANNUAL INFORMATION FORM FOR THE FINANCIAL YEAR ENDED DECEMBER 31, 2015 March 23, 2016 i TABLE OF CONTENTS EXPLANATORY NOTES ............................................................................................................................................ 1 Forward-Looking Statements .................................................................................................................................... 1 Trademarks ................................................................................................................................................................ 1 CORPORATE STRUCTURE ....................................................................................................................................... 2 Name, Address and Incorporation ............................................................................................................................. 2 Intercorporate Relationship ....................................................................................................................................... 2 GENERAL DEVELOPMENT OF THE BUSINESS .................................................................................................... 3 History ....................................................................................................................................................................... 3 THE BUSINESS ........................................................................................................................................................... 5 Overview ................................................................................................................................................................... 5 Structure of the Business ........................................................................................................................................... 6 Financial Highlights .................................................................................................................................................. 7 Coalition Loyalty ..................................................................................................................................................... 10 Americas Coalitions ................................................................................................................................................ 11 International Coalitions ........................................................................................................................................... 20 Global Loyalty Solutions......................................................................................................................................... 24 Other Investments ................................................................................................................................................... 24 Competition ............................................................................................................................................................. 25 Logos and Trademarks ............................................................................................................................................ 26 Regulatory ............................................................................................................................................................... 26 Employees ............................................................................................................................................................... 27 Facilities .................................................................................................................................................................. 27 Environmental ......................................................................................................................................................... 28 RISKS AND UNCERTAINTIES AFFECTING THE BUSINESS............................................................................. 28 Risks Related to the Business and the Industry ....................................................................................................... 28 Risks Related to Aimia ............................................................................................................................................ 36 DESCRIPTION OF CAPITAL STRUCTURE ........................................................................................................... 37 Common Shares ...................................................................................................................................................... 37 Preferred Shares ...................................................................................................................................................... 38 Senior Secured Notes .............................................................................................................................................. 41 Ratings..................................................................................................................................................................... 43 Debt Financing ........................................................................................................................................................ 43 Redemption Reserve ............................................................................................................................................... 44 DIVIDENDS AND DISTRIBUTIONS ....................................................................................................................... 44 Dividend Policy ....................................................................................................................................................... 44 MARKET FOR SECURITIES .................................................................................................................................... 45 Trading Price and Volume ...................................................................................................................................... 45 PRIOR SALES ............................................................................................................................................................ 47 DIRECTORS AND OFFICERS .................................................................................................................................. 47 Directors .................................................................................................................................................................. 47 Officers .................................................................................................................................................................... 48 Biographies ............................................................................................................................................................. 49 Cease Trade Orders, Bankruptcies, Penalties or Sanctions ..................................................................................... 53 Conflicts of Interest ................................................................................................................................................. 54 AUDIT COMMITTEE INFORMATION ................................................................................................................... 54 Charter of the Audit Committee .............................................................................................................................. 54 Composition of the Audit Committee ..................................................................................................................... 54 Relevant Education and Experience of the Audit Committee Members ................................................................. 54 - ii - Pre-approval Policies and Procedures ..................................................................................................................... 56 Audit Fees ............................................................................................................................................................... 56 LEGAL PROCEEDINGS AND REGULATORY ACTIONS .................................................................................... 56 Class Action Contesting Changes to Aeroplan’s Mileage Accumulation and Expiry rules .................................... 57 Canada Revenue Agency Notice of Reassessment .................................................................................................. 57 Revenue Quebec Notice Of Assessment ................................................................................................................. 57 INTEREST OF MANAGEMENT AND OTHERS IN MATERIAL TRANSACTIONS ........................................... 58 TRANSFER AGENT AND REGISTRAR .................................................................................................................. 58 MATERIAL CONTRACTS ........................................................................................................................................ 58 INTERESTS OF EXPERTS ........................................................................................................................................ 58 ADDITIONAL INFORMATION...............................................................................................................................