Published by Christensen Communications Limited 414 St. Germain Avenue Toronto ON M5M 1W7 Phone: (416) 782-6482 HH Facsimile: (416) 782-9993 HH E-Mail: [email protected] Thursday, December 3, 1998 Volume 6 Number 28 Page One of Four Contents and format copyright in Canada and USA (1998) by Christensen Communications Limited. No part of this newsletter may be reproduced or retransmitted without permission from the publisher. ROMOTIONS: Broadcasters across Canada have been Maritimes. The CDS will be promoted using radio ads. Morel Pworking, and continue to work, toward the goal of bringing Promotions, based in Halifax, developed the plan. some relief and shelter to the country’s homeless. You’ve read of such efforts on these pages before. This week, we EVOLVING DOOR: Kris Rodts joins Nornet spotlight HITS 103.5 Toronto and Global Television. Global, RBroadcastingin Edmonton as Director of Engineering at in support of Raising The Roof (Canada's only national charity month’s end, making the move from Rogers Broadcasting... solely dedicated to finding long-term solutions), is devoting the Mix 96/K-Rock 97.3/CFCW Edmonton Production Manager entire month toward raising awareness and funds. PSAs by Jason Bobier is leaving at month’s end. In from Power 92/630 Traders star Patrick McKenna will feature the toll-free phone CHED is Marc Libioron... Irv Weinstein, WKBW-TV number to encourage people to donate. At HITS 103.5 Toronto Buffalo’s long-time anchor, will retire Dec. 31... Sylvie next weekend (Dec. 12), people will get a taste of what Courtemanche is new Senior VP, Specialty and Regulatory homelessness is all about - “the real-life experience of sleeping Affairs, at the Canadian Association of Broadcasters in on the street”. The station will stage a “sleep over” in the Ottawa. She had been with the CRTC in legal services from parking lot and sidewalk adjacent to its administrative offices 1991-97... Universal Pictures Chairman Casey Silver was to support Project Warmth, a non-profit organization providing forced to resign Monday. It was the second high-level corporate sleeping bags and blankets to Toronto’s homeless. Expected casualty this month at the studio controlled by Montreal-based to participate are entertainment industry special guests, Seagram Co. He was pushed out exactly two weeks after politicians and Toronto Police Services. An on-air sell line Seagram ousted Silver's boss, Universal Studios gives listeners a chance to “sleep with the Hits Girls and DJ Chairman/CEO Frank Biondi... Personalities”... Moosehead Breweries of Saint John launches a promotion this month that promotes its brand as well as East ARKETING: Even as BBM’s ComQUEST Research Coast music. Moosehead is giving away CDS, each featuring Mreveals usage of the World Wide Web by Canadian three East Coast bands and a variety of music, including adults has jumped from 19% to 26% in the past year, Look TV, traditional, dance/hip hop/blues, pop/rock and a Francophone the wireless cable service that recently began operating in the Acadienne musical selection. The five CDS will be available, Toronto area, said it plans to offer high-speed Internet access one at a time, in 12-packs of Moosehead sold throughout the to its customers as well. ComQUEST says 32% of Canadian PROVIDING CUSTOM DESIGNED PACKAGES for the Communications Industry · Radio · Television/Cable · DTH · Telephony/PCS • Entertainment/Production • MMDS/LMCS • Satellite Transmission • Electronics Mfg./Dist. THE HULl GROUP C'.o""'""ni«mons Insurance_ With over 45 years experience in the Communications Industry, Bn>kers/Consultants you can rest assured that your insurance needs will be met. Alan Mote, Vice-President Telephone (416) 865-,0131 Facsimile (416) 865-0896 Our product is pea e of mu1d"™" Thursday, December 3, 1998 BROADCAST DIALOGUE Page Two of Four adult men and 19% of adult women (6.3 million Canadians in Kennedy when Norman walked through CFOR Orillia’s front total) report using the Web at least once during the past week door. Since then, he’s spent the majority of his career in Sales, but — of first-time users — women appear to be finding the but also did stints as GSM, GM, Sportscaster, and Play-by-Play Internet more quickly than men: women’s weekly usage having Announcer. Some call him “Mr. Orillia”, but the nickname that’s increased 36% over the last year compared to a 28% increase stuck over the years is, “Barely Normal”... CHIN Toronto for men over the same period. Meantime, over at Look, Exec. President Johnny Lombardi celebrates his 83rd birthday VP Paul Lamontagne says customers access to the net will be tomorrow (Friday), Dec. 4... BBM’s Return To Sample (RTS) at speeds more than 50 times what they’re used to... A study study, comprising a database created from all fall '97 and commissioned by YTV Canada reveals that Canadian children spring '98 diary respondents, boasts a margin of error better between the ages of nine and 14 have a discretionary income than +/- 3%. Response rates for the three markets surveyed of $1.5 billion, up from $1.4 billion in 1997... (Toronto, Vancouver, & Victoria) is as high as 80%. One of the RTS primary functions is to demonstrate the overall power of ADIO: Last week we told you about Telemedia’s radio. Some highlights, using a base of A12+, are: TORONTO Rpurchase of the Radiocorp Hamilton and London * 74.3% of people (2.94 million) change channels when an ad stations. This week, also from London, comes word that comes on TV. Radio reaches 94.2% of this group. * 52.8% or Blackburn Radio’s CFPL/CFPL-FM are once again on the people (2.09 million) won't use the flyers inserted into daily market. Ernst & Young Corporate Finance has been engaged newspapers. Radio reaches 92.9% of this group. * Radio to assist in the sale. CFPL/CFPL-AM are in a Local reaches 1.67 million people who did not read the newspaper Management Agreement (LMA) with 103.1 the Hawk, which is yesterday. * 525,000 people access radio station websites. The not involved in the sale but will remain a partner within the demos most likely to do so are, in order, 12-17, 18-24, 25-34. LMA... After Nick Frost’s SILK-FM Kelowna applied for a * For people who are likely to move within the next two years, second FM licence in that city (for the proposed Q102 Today's MIX 99.9 Toronto delivers the top reach, followed closely by Country), the CRTC issued a Call For Applications. Deadline CHUM-FM Toronto and Q107 Toronto. The survey also was last Thursday. Frost says there’s been another application, suggests which area of the city each station's listeners are a flip of Okanagan Skeena’s AM Country station (The Bullet). likely to move. * For people who have used for the Internet for Frost believes the CRTC’s current deliberations of recent policy 6+ hours during the past week, Q107 delivers top reach, hearings could delay a public hearing for the Kelowna followed by MIX and CHFI-FM Toronto. * For people likely to applications possibly as long as June... After Power 92 purchase/lease a vehicle in the next 12 months, CHFI-FM Edmonton gave away $100,000 and SILK-FM Kelowna forked leads, followed by MIX and CHUM-FM. * For people who say over $101,000 to one winner, MIX 96 Edmonton has upped the “advertising is an important source of information to me”, ante. It gave one winner $101,096. Guinness Publishing is CHFI-FM leads, it is important to look at ethnic breakdowns. reviewing the documentation for inclusion as the world record The wisdom of EZ Rock Toronto's multilingual liners becomes for the largest one-time payout in radio history... The CRTC has apparent. It is in a tight race with CHFI-FM and 680News approved CFLG-FM Cornwall’s application to bump power Toronto for top reach of households with a home language of from 9,500 watts to 30,000 watts... Barry Norman of EZ Rock Chinese. CBC stations do poorly with all ethnic groups. * The 105.9 Orillia just celebrated 35 years at the station. It was the highest reach of 13+/week beer drinkers is delivered by Q107. Monday after Friday’s assassination of US President John F * Cell phone users highest reach is at CHFI, followed by Peace River Broadcasting Corporation Limited is seeking an .· ENGINEER to oversee all technical aspects of the operations. If you possess strong If . ·.. •. computer skills, a good knowledge of AM/FM transmitters, and want to be a part of a growing independent, submit your resume to: Brad Edwards, Program Manager Bag 300, Peace River, AB T8S 1T5 O"d" . or Fax (403) 624-5424 Peace River Broadcasting is updating our talent pool and expanding its on-air staff. If you’re interested in joining our dynamic team, send your tape and resume to Brad Edwards. K.(11 Thursday, December 3, 1998 BROADCAST DIALOGUE Page Three of Four CHUM-FM and the MIX. VANCOUVER * 73.8% of people time installation fee of $189 (1.28 million) change channels when an ad comes on TV. for a window-mounted antenna the size of a silver ECONCO Radio reaches 94.6% of this group. * 50.6% or people • REBUH..T (880,000) won't use the flyers inserted into daily newspapers. dollar and radio card that Radio reaches 93.7% of this group. * For people who are likely plugs into your existing car POWER to move within the next 2 years, Z95.3 Vancouver delivers top radio) will be offered 50 TUBES reach, followed by CFOX-FM Vancouver and CFMI-FM channels of advertising-free Vancouver.