SMITH OPTICS SUN 2014 #KISSMEYOUWONTREGRETIT WE MAKE THE GREAT DAYS BETTER since 1965 sunglasses p.22 performance p.64 elite p.78 tech p.10 overviewwomen’s p.134p.54 archive collection p.14 ChromaPop™ tech p.88 evolve p.8 p.4 / p.86 experience world altering color and clarity By blocking specific color wave intersections as they pass through the lens, ChromaPop™ is able to eliminate color confusion, so your brain is recognizing truer color, faster. ChromaPop™ optimizes color and increases clarity, enabling you to see the outside world with an unparalleled level of vibrance. THE GRASS REALLY IS GREENER THE GRASS REALLY IS GREENER HOWHOW WORKSWORKS 1.1. YOUR YOUR EYE EYE PERCEIVES PERCEIVES LIGHTLIGHT 2.2. COLOR COLOR BEHAVES BEHAVES THROUGHTHROUGH THREE THREE COLORS COLORS LIKELIKE A A WAVE WAVE Individual BLUE, GREEN, and RED wavelengths Individual BLUE, GREEN, and RED wavelengths are easily recognized by the eye. are easily recognized by the eye. BLUEBLUE GREENGREEN REDRED 3.3. COLOR COLOR CONFUSION CONFUSION OCCURSOCCURS 4.4. CHROMAPOP™CHROMAPOP™ FILTERS FILTERS OUT OUT NATURALLYNATURALLY COLORCOLOR CONFUSION CONFUSION WhereWhere color color wavelengths wavelengths crossover, crossover, the the eyeeye ThroughThrough our our proprietary proprietary ChromaPop ChromaPop™™ lens lens technology, technology, hashas trouble trouble distinguishing distinguishing color. color. we cancan eliminateeliminate the the confusion confusion by by filtering filtering light light at at those those specific specific areas,areas, creatingcreating greater greater definition definition and and distinguishing distinguishing colors colors quicklyquickly and and more more vividly. vividly. BLUEBLUE BLUEBLUEGREENGREENGREENGREENREDRED VLT:VLT: COLOR COLOR UNMANAGED UNMANAGED VLT: COLORCOLOR MANAGED MANAGED BY BY CHROMAPOP™ CHROMAPOP™ Where light waves intersect color confusion is created. By specifically filtering light that reaches the eye, Where light waves intersect color confusion is created. By specifically filtering light that reaches the eye, The eye has trouble making sense of color and definition color confusion is decreased. Color becomes more vivid The eye has trouble making sense of color and definition color confusion is decreased. Color becomes more vivid at these wavelength measurements. and saturated. Along with color saturation, ChromaPop improves at these wavelength measurements. and saturated. Along with color saturation, ChromaPop improves clarity and definition. clarity and definition. FILTER FILTER FILTER FILTER CHROMAPOP LENS VLT CHROMAPOP LENS VLT chromapop benefits INTENSITY 1. NEW FILM-FREE POLARIZATION ELIMINATES GLUES AND HAZE. CREATES UNMATCHED VISUAL CLARITY. INTENSITY 2. VACUUM APPLIED ANTI-REFLECTIVE (A/R) COATING ON THE BACKSIDE OF ALL CHROMAPOP LENSES ELIMINATES BOTHERSOME SIDELIGHT REFLECTIONS. 3. TAPERED LENS TECHNOLOGY (TLT) CORRECTS LIGHT DISTORTION FOR TRUE OPTICAL CLARITY. 4. FOUR TO FIVE TIMES ANTI-SCRATCH PERFORMANCE OVER “PLASTIC LENSES.” 5. HYDROLEOPHOBIC COATING REPELS MOISTURE, GREASE, AND GRIME. 300 400 500 600 700 800nm 300 400 500 600 700 800nm 300 400 VISIBLE500 LIGHT600 700 800nm 300 VISIBLE400 LIGHT500 FILTERED600 70 AT0 800nm 6. PROPRIETARY LENSES CRAFTED WITH SCIENCE AND ART TO BLEND COLOR AND CLARITY LIKE NO OTHER. VISIBLE LIGHT VISIBLETWO SPECIFIC LIGHT FILTERED POINTS AT 7. IMPROVES SPEED OF VISUAL PROCESSING. SEE TRUER COLOR, FASTER. TWO SPECIFIC POINTS 8. 10% LIGHTER THAN POLYCARBONATE, 15% LIGHTER THAN CR-39, AND 75% LIGHTER THAN GLASS. BLUE LIGHT GREEN LIGHT RED LIGHT BLUE LIGHT GREEN LIGHT RED LIGHT 9. PHOTOCHROMIC TECHNOLOGY PERMANENTLY ADDED TO AUTOMATICALLY BLUE LIGHT GREEN LIGHT RED LIGHT BLUE LIGHT GREEN LIGHT RED LIGHT ADAPT TO EVER-CHANGING LIGHT CONDITIONS. the largest eco-friendly sunglass collection in the world Our brand heritage was forged with a passion for the outdoors. We recognize our obligation to be considerate of the environments we revere and constantly strive to improve our products to protect the places we love. Our Evolve collection incorporates bio-based, Rilsan® Clear material into what has become the largest eco-friendly sunglass collection in the world. LOWDOWN FAMILY lowdown, edgewood, townsend, & lowdown slim — Yadin Nicol — Lakey Peterson STRONG. BEAUTIFUL. UNSTOPPABLE. smith women MT. SHASTA C.1993 CORNICE C.1991 CHEETAH C.1988 DELANO C.1993 We are who we are. In 1965 Dr. Bob Smith invented and sold the world’s first thermal goggle lens out of the back of his van. He was a free-thinking visionary with a lust for life. In 1979 we introduced our first line of sunglasses for people who lived life outside walls, “Do it your way…but see it our way.” Even then the idea was to provide superior quality sunglasses to make your experience outside better. That was it. This has always been about making product for people like Bob Smith. So we celebrate our history by re-introducing sunglasses from our past. The Archive Collection pieces are exact remakes of original Smith frames from over the past 35 years. Each piece is labeled with its original year and offered in original color ways. After 49 years we still have a lust for life. And why wouldn’t we? It’s easy to make great product when you love what you do. MARVINE C.1993 NEW NEW ARCHIVE - CIRCA 1993 ARCHIVE - CIRCA 1993 MARVINE © Smith Sport Optics 2013 MT. SHASTA Buried in the vaults of our sunglass archive for decades, this iconic circular frame has a distinctive round RELAX. You’ll love this totally awesome, refined cat-eye frame shape. The Mt. Shasta can dress up an easy shape and vintage curves. Drawing from all the elements expected of traditional design—simplicity, breezy weekend ensemble or make you standout while dining at your favorite breakfast club. The round quality and craftsmanship, the Marvine is an authentic blast from our historic past. Proudly retro vibe you’ll project will remind your friends to be excellent to each other, and party on. paying homage to generations of free-spirited, creative, and thoughtful intellectuals. Small-Medium Fit / Coverage Medium Fit / Large Coverage Carbonic TLT Lenses Carbonic TLT Lenses Cellulose Propionate Frame Material Cellulose Propionate Frame Material Adjustable Wire-Core Temple Adjustable Wire-Core Temple Barrel Hinges Barrel Hinges 6 Base Lens Curvature 6 Base Lens Curvature FRAME MEASUREMENTS 51 46 19 140 FRAME MEASUREMENTS 55 46 18 140 MATTE BLACK / MATTE TORTOISE / IMPOSSIBLY BLACK / TAN CRYSTAL / FATIGUE / MATTE BLACK / MATTE TORTOISE / MATTE CRYSTAL / POPPY / AQUA / POLAR GRAY GREEN POLAR BROWN BLACKOUT GREEN BLACKOUT POLAR GRAY GREEN POLAR BROWN RED SOL-X GRAY GRADIENT LAGOON GRADIENT POPPY / GRAY GRADIENT SUNGLASS COLLECTION 2014 17 NEW NEW ARCHIVE - CIRCA 1993 ARCHIVE - CIRCA 1988 © Smith Sport Optics 2013 DELANO CHEETAH Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it. You don’t have Cats will do as they please. Show off your reverence for retro with this rounded cat-eye silhouette. to be a school-skipping smarty-pants philosopher to appreciate the classic cool that oozes from the The Cheetah’s youthful energy is elevated by an aura of glamour, making it iconic from the get go. Delano. Memories of past glories, stone washed denim, and Cosby sweaters melt away. What remains is the A forever-young look that strikes the ideal balance of classic form and function. Delano’s rad lightweight wearability, sleek lines, and subtle surface details. Medium Fit / Coverage Medium Fit / Coverage Carbonic TLT Lenses Carbonic TLT Lenses Cellulose Propionate Frame Material Cellulose Propionate Frame Material Adjustable Wire-Core Temple Adjustable Wire-Core Temple Barrel Hinges Barrel Hinges 6 Base Lens Curvature 6 Base Lens Curvature FRAME MEASUREMENTS 57 43 18 140 FRAME MEASUREMENTS 53 46 20 140 MATTE BLACK / MATTE TORTOISE / IMPOSSIBLY BLACK / MATTE SMOKE / MATTE CRYSTAL / BLACK / TORTOISE / FUCHSIA / AQUA / YELLOW TORTOISE / POLAR GRAY GREEN POLAR BROWN BLACKOUT GREEN SOL-X RED SOL-X POLAR GRAY GREEN POLAR BROWN INDIGO GRADIENT LAGOON GRADIENT GRAY GREEN SUNGLASS COLLECTION 2014 19 NEW ARCHIVE - CIRCA 1991 CORNICE © Smith Sport Optics 2013 The Cornice is big, not brazen. Upon first glance, you’ll notice the sharp aesthetic. Dig a bit deeper and appreciate how the confident, straight brow line, and large frame make this style heavy on attitude, and light on your face. We double-triple dare you to drop in on this Cornice. Super comfortable and complementary to a variety of face shapes. Medium Fit / Large Coverage Carbonic TLT Lenses Cellulose Propionate Frame Material Adjustable Wire-Core Temple Barrel Hinges 6 Base Lens Curvature FRAME MEASUREMENTS 59 44 15 140 MATTE BLACK / MATTE TORTOISE / IMPOSSIBLY BLACK / MATTE SMOKE / MATTE CRYSTAL / POLAR GRAY GREEN POLAR BROWN BLACKOUT GREEN SOL-X RED SOL-X First of all Rat, you never let on how much you like a girl. "Oh, Debbie. Hi." Two, you always call the shots. "Kiss me. You won't regret it." Now three, act like wherever you are, that's the place to be. "Isn't this great?" Four, when ordering food, you find out what she wants, then order for the both of you. It's a classy move. "Now, the lady will have the linguini and white clam sauce, and a Coke with no ice." And five, now this is the most important, Rat. When it comes down to making out, whenever possible, put on side one of Led Zeppelin IV. YELLOW TORTOISE / GRAY GREEN SUNGLASS COLLECTION 2014 21 STRAY FROM THE BEATEN PATH © Smith Sport Optics 2013 — Hossegor, France SUNGLASS COLLECTION 2014 23 COMPATIBLERX COMPATIBLERX LIFESTYLE LIFESTYLE AUDIBLE © Smith Sport Optics 2013 NOMAD This enduring teardrop aviator frame style is constructed of formidable titanium metal. Expect rugged Your nomadic tendencies create the need for gear you can count on. As you stray from the beaten path, a favorite pair durability, a weightless feel and audible enthusiasm from your admirers when rocking this top-shelf of shades is ever present. The Nomad is a modern navigator frame design that features our innovative ChromaPopTM model.