THE MARKET Malaysia, Fiji and the There’s no doubt that United Arab Emirates. Australians love their With almost 1000 stores movies and games. With worldwide, Video Ezy is over 152 million units of highly respected within DVDs and games rented the home entertainment and $1.1 billion worth of industry. movies and games bought each year, HISTORYHISTORYHISTORY Australians invest more Video Ezy was established money per capita in in 1983, with the first store home entertainment than in Sydney. Video Ezy is any other country in the now the largest DVD world. rental and retail chain in Video Ezy’s core Australia with 518 stores market is DVD and and 3 million active Games rental, however members. over recent years, the The first Video Ezy company has been store to be set-up focusing on growth overseas was in New opportunities in the Zealand in 1998, which lucrative retail market, quickly grew to 162 stores which has grown at a 60% in New Zealand alone, rate year on year. Video making Video Ezy the Ezy has the lion’s share market leader in that of the Australian DVD country with 40% market rental market, accounting for 40% of total market Video Ezy is adapting share. Following this, Video Ezy expanded share, compared with 30% held by its nearest quickly to new technologies, into the South East Asian market in March competitor. addressing challenges in the 1999. This market was considered by many as market, including an impossible market to conquer, given the DVD mail order, Pay impact of piracy, but when Video Ezy opened TV and legal film its first store in Bangkok, it became apparent downloads direct that consumers were enthusiastic for quality from distributors and product and a brand they could trust. non-traditional The early success in Thailand led to further competition such as expansion throughout Asia. Video Ezy is now Telstra BigPond. a truly international brand, with its 518 stores Video Ezy has in Australia, 162 in New Zealand, 143 in developed its own Thailand, 134 in set top box, which Indonesia, 26 in will allow customers Singapore, 9 in the opportunity to download Malaysia, 3 in Fiji movie content on demand. This and 1 in the United will be released to customers in Arab Emirates. 2008. In August, 2005 Paul Uniacke ACHIEVEMENTS together with Eddie Video Ezy has the proud distinction of Nedelko who between them own 18 Video Ezy being one of Australia’s best-loved stores in Victoria, purchased the shares held in brands. 100% Australian-owned, Video Video Ezy Australasia Pty Ltd by Perpetual Trustees Ezy is the market leader in the video and Ivany Investments, making them the major rental business for both Australia and shareholders in Video Ezy. New Zealand, and has stores in Thailand, Indonesia, Singapore, 106 106-107_video ezy.p65 106 10/21/2007, 6:30 AM .