MARKET REPORT VIACOM18 TAKES xao~Iya caOnalaaoM kao vaOiSvak REGIONAL CHANNEL GLOBAL banaayaa vaayaka^ma 18 nao Viacom18 is on a global expansion drive vaayaka^ma 18 Apnao xao~Iya caOnalaaoM ko saaqa vaOiSvak with its regional Channels. ivastar AiBayaana pr hO. Viacom18 has launched its regional entertainment vaayaka^ma 18 nao yaUko maoM Apnaa xao~Iya manaaorMjana caOnala klasa- channel, Colors Gujarati, in UK. IndiaCast Media gaujaratI laa^nca ikyaa hO.TIvaI 18 va vaayaka^ma 18 ko saMyau@t svaaima%va Distribution, jointly owned by TV18 and Viacom18, has vaalao [MiDyaakasT maIiDyaa iDsTIbyaUSana/ nao caOnala laa^nca ko ilae ska[- AaOr partnered with Sky and Virgin Media for the channel launch. The channel is available to Sky subscribers vaija-na maIiDyaa ko saaqa saaJaodarI kI hO.caOnala 1 jaUna sao caOnala naMbar 794 starting June 1 on Channel No. 794 pr ska[- ga`ahkaoM ko ilae ]plabQa hO AaOr and will be available to Virgin vaija-na maIiDyaa ko ‘eiSayana maolaa pOk’ ga`ahkaoM Media’s ‘Asian Mela Pack’ ko ilae 8 jaUna sao caOnala naMbar 825 pr ]plabQa subscribers from June 8 on Channel No. 825. Currently, the network haogaa.vat-maana maoM¸ naoTvak- yaUko maoM p`Iimayar offers its flagship general eMTrTonamaoMT caOnala klasa- irSto AaOr yaUko maoM maUvaI entertainment channel Colors along caOnala klasa- isanaoPlao@sa ko saaqa Apnao p`mauK with the premium entertainment channel saamaanya manaaorMjana caOnala klasa- Colors Rishtey and the kI poSakSa krta hO.[sa nayao movie channel Colors jaaoD, ko saaqa klasa- gaujaratI Cineplex in UK. With yaUko ko dSa-kaoM ko ilae ]plabQa this new addition, Colors Gujarati will haonao vaalaa ekmaa~ gaujaratI BaaYaa become the only Gujarati caOnala bana jaayaogaa.caOnala hr language channel to be rivavaar Saama 7 bajao maUvaI p`Iimayar available to UK viewers. ko saaqa–saaqa pUro saPtah gaujaratI The channel will bring the best of Gujarati saamaga`I ka sava-EaoYz p`dSa-na content all through the krogaa. week along with movie baITI maIiDyaa AaOr ba`a^DkasT ko premieres every Sunday at 7 PM. inadoSak fOsala mahaomaod nao kha Faisal Mahomed, Director, BT Media and ‘yaUko maoM maIiDyaa saovaaAaoM ko Aga`NaI p`data ko $p maoM baITI maIiDyaa AaOr Broadcast, said, “As a leading provider of media services ba`a^DkasT p`saarNa navaacaar maoM sabasao Aagao hO.ek safla paT-nar TOk/ in the UK, BT Media and Broadcast is at the forefront of irkaD- ko saaqa hma ApnaI A%yaaQauinak tknaIk ko maaQyama sao vaayaka^ma broadcast innovation. With a successful partner track record, we’re pleased to continue to help Viacom18 18 kao iba`Tona maoM baD,o dSa-kaoM kao pkD,nao maoM madd krnaa jaarI rKoMgao AaOr capture larger UK audiences through our cutting-edge hmaoSaa kI trh hma vaayaka^ma 18 kao ]nakI ivakasa yaaojanaaAaoM ko saaqa technology, and as always, we look forward to supporting yaUko AaOr AMtrraYTIya/ str pr samaqa-na krnao kao t%pr hOM. Viacom18 with their growth plans - both in the UK and [MiDyaakasT ko [MTrnaoSanala vaIpI –[MTrnaoSanala ibajanaosa gaaoivaMd internationally.” Govind Shahi, Executive VP - International SaahI nao batayaa ik ‘iba`Tona maoM hmaarI baD,I gaujaratI BaaYaI AavaadI hO Business, IndiaCast, said “We have a large Gujarati AaOr ]nhaoMnao doSa ko saamaaijak AaOr saaMskRitk tanao baanao maoM ApnaI 55 SATELLITESATELLITE & CABLE & TV CABLE TV JANUARY 2021JULY 2021 MARKET REPORT speaking population in UK and they have made their ]pisqait dja- krayaI hO.laoikna vat-maana maoM yaUko maoM ek BaI gaujaratI presence felt in the social and cultural fabric of the caOnala nahIM hO¸ Balao hI pMjaabaI¸ ]dU-¸ baMglaa AaOr Anya xao~Iya BaaYaa ko country. But currently, there is no single Gujarati channel in UK even though there are various TV channels for dSa-kaoM ko ilae ivaiBanna TIvaI caOnala hO.klasa- gaujaratI kI laa^inMcaga Punjabi, Urdu, Bangla and other regional language yaUko maoM [sa kmaI kI ja$rt kao pUra krogaI.caOnala hmaaro baohd laaokip`ya audiences. The launch of Colors Gujarati will fulfil this BaartIya laa[ba`orI sao sava-EaoYz gaujaratI saamaga`I kao p`saairt krogaI¸ need-gap in the UK. The channel will constitute of best- in-class Gujarati content from our hugely popular India ijasamaoM if@Sana¸ naa^na if@Sana saIirja AaOr iflmaoM Saaimala hOM.ska[- library - including fiction, non-fiction series and movies”. AaOr vaija-na daonaaoM pr [sa laa^nca ko saaqa klasa- gaujaratI ]na ga`ahkaoM ko With this launch on both Sky and Virgin, Colors Gujarati ivaSaala bahumat tk phuMca jaayaogaa jaao ApnaI majabaUt saamaaijak– will reach out to a vast majority of subscribers who can saaMskRitk phcaana ko saaqa gauNava<aapUNa- kaya-Ëma ka namaUnaa AaOr sample and enjoy quality content in sync with their strong socio-cultural identity.” AanaMd lao sakto hOM. VIACOM18 HIRES VIVEK MOHAN SHARMA vaayaka^ma 18 ko saaqa jauD,o ivavaok maaohna Samaa- Viacom18 appointed Vivek Mohan Sharma as Head vaayaka^ma 18 nao ivavaok maaohna Samaa- kao ba`aMDoD kMToMT¸ vaayaka^ma 18 of Branded Content, Viacom18. Sharma will be reporting ka p`mauK inayau@t ikyaa hO.EaI Samaa-¸ vaayaka^ma 18 to Mahesh Shetty, Head – Network Sales, Viacom18. ko naoTvak- saolsa ko p`mauK mahoSa SaoT\TI kao irpaoT- kroMgao. Sharma will drive leading branded EaI Samaa-¸ naoTvak- str pr Aga`NaI ba`aMDoD saamaga`I AaOr content and solutions at the network level. samaaQaana kI doKroK kroMgao.vyai@tgat $p sao vah vaayaka^ma Individually, he will be responsible for 18 ko ihMdI ko p`mauK manaaorMjana¸ xao~Iya manaaorMjana AaOr driving branded solutions for Viacom18’s Hindi Mass Entertainment, Regional ikD\sa TIvaI @lasTsa- ko p`saarNa AaOr saamaaijak phuMca Entertainment and Kids TV clusters ka laaBa ]zanao ko ilae ba`aMDoD samaaQaana calaanao ko ilae leveraging its broadcast and social reach. ijammaovaar haoMgao.[saka Alaavaa¸ vao yaUqa¸ myaUijak AaOr In addition to this, he will also work with AMga`ojaI manaaorMjana maoM maaOjaUda TImaaoM ko saaqa–saaqa naoTvak- ko existing teams at Youth, Music and English Entertainment as well as the network’s iDijaTla Plao vaUT ko saaqa talamaola AaOr DayalaAp digital play Voot to bring in synergies and iva&apnadata–iva<a paoiYat saamaga`I saMcaailat ivakasa ko VIVEK M. SHARMA dial-up advertiser-funded content-driven ilae BaI kama kroMgao. growth. Shetty said, “We are living in a world full of too EaI SaoT\TI nao kha ‘hma bahut AiQak ivaklpaoM sao BarI many choices which however have increasingly duinayaa maoM rh rho hOM¸ halaaMik ]nako baIca kma sao kma AMtr hO.ba`aMDoD minimal differentiation among them. Branded content has saamaga`I maoM [sa iBannata kao saamanao laanao AaOr dSa-kaoM ko saaqa AiQak AakYa- the potential to bring forth this differentiation and k AaOr Baavanaa%mak xamata sao jauD,nao kI xamata hO.]VaogaaoM maoM naotR%va kI connect with audiences in a more engaging and emotional capacity. With his versatile experience in leadership roles BaUimakaAaoM maoM Apnao bahumauKI AnauBava ko saaqa¸ ivavaok hmaaro ba`aMD kI across industries, Vivek is best poised to bring poSakSa maoM sahyaaoga laanao AaOr hmaaro ga`ahkaoM ko ilae AiWtIya p`stava collaborations across our brand offerings and create banaanao ko ilae sabasao AcCI trh sao tOyaar hO jaao p`asaMigak AaOr pirNaama unique propositions for our clients that are relevant and ]nmauK hO.’ result-oriented.” Sharma said, “Brands today are looking at creating EaI Samaa- nao kha ik ‘ba`aMD Aaja eosao xaNa AaOr maa[MDSaoyar bananao moments and mindshare that stays with the audience for kI saaoca rho hOM jaao laMbao samaya tk dSa-kaoM ko saaqa rho.ba`aMDoD saamaga`I saotu long. Branded content acts as the bridge, bringing in ko $p maoM kama krta hO¸ eosao samaaQaana laatI hO jaao vaastva maoM ba`aMD kao solutions that truly connect the brand with its consumers Apnao ]pBaao@taAaoM ko saaqa AakYa-k AaOr p`BaavaI trIko sao jaaoD,ta in an engaging and effective manner. I look forward to driving value, innovation and overall growth in my new hO.maOM vaayaka^ma 18 maoM ApnaI nayaI BaUimaka maoM maUlya¸ navaacaar AaOr saamaga`I role at Viacom18.” ivakasa kao baZ,avaa donao kao t%pr hUM.’ 56 SATELLITESATELLITE & CABLE & TV CABLE TV JANUARY 2021JULY 2021.