ANALOG READING MATERIAL_EXPLORING EVOLUTION > China: Taking the lead > Brain-powered music > AArch: Insights from behind the instruction set > AI: Looking to learn > Engineering our destiny What’s this chip? this What’s What’s this chip? this What’s Quarterly_Issue 01 Confidential April 2017 Contents From the editors 04–05 BYTES, BITS & PIECES_ Small stories and updates for your coffee break. EVOLVING WELCOME 06–11 GROWING UP, AND UP_ ARM_Delving into this issue's theme of BACK_When we launched Issue 0 of this magazine in November, we How do the two stories of China’s evolution, we asked contributors: "How has ARM called it an experiment. growth and ARM China’s growth converge? evolved since you've been here – and how would It was an experiment that started with content. We found 12–15 there was so much happening across the business that wasn’t A BRAINWAVE COMPOSITION_ you like it to evolve?" Making music with your mind might sound being shared – the sort of stories that, while not news or like science fiction, but Joel Eaton has already particularly strategic, embody the spirit of ARM. Stories made it reality. like Sandra Larrabee’s connected shoe (a chance email from Ian Ferguson which said something like: “This is cool…”), 16–19 and the Michigan Micro Mote (from a slide at APM). Stories EVOLVING OURSELVES_ Emma Ma Jon Baker Chris Doran Artificially engineering evolution presents that weren’t being told – but that should’ve been. p6 p20 p36 myriad ethical questions – from both an individual and organizational perspective. “We have more people “We used to be quite “For many years I was an working in ARM, more focused on specific things academic, and then I ran a And because it was an experiment, we asked what you thought divisions and groups, more – namely low power start-up, so when I joined 20–21 and whether you preferred the printed or digital version. 220 and more acquisitions. I processors – but our reach ARM I had little experience of you voted and, at the time of writing, paper is ahead at 59%. SIDE BY SIDE_ would like ARM still to be has expanded so that almost of corporate life. It took me A video game at a board game price. Using a place caring about people every smart device has an a while to get up to speed. 3D visualization tech in ARM’s organizational and stick to its own unique ARM processor. Sometimes, Then, once I was up to And so here we are again. On paper. Again. structure. Two colleagues, two fascinating values. Also I would like it feels like this growth is speed, suddenly everything side projects… to see ARM become more accelerating away from us changed. Now, we’re Last time we explored possibility; this time it’s evolution. connected – between – it’s important to maintain thinking hard about what the 22–27 groups and between our knowledge across next ideas will be. Masayoshi From the evolution of the ARM architecture, our presence THE HUMAN TOUCH_ different cultures.” different sectors.” Son (CEO, SoftBank) (and success) in China, the changing workplace, computer Sophie Wilson, Dave Jaggar and Richard wants us to show more vision, and the makeup of the company itself, there are some Grisenthwaite share how it’s teamwork, leadership, and that’s going not technology, that has shaped the ARM to be a different position big topics which have required the help of lots of people. architecture’s evolution. for ARM – it will take a bit of time before we become Around 100 of you have contributed to making Issue 1 by our 28–31 comfortable with it.” count. 50 or so wrote feedback on the first issue, 26 responded SEEING IS BELIEVING_ Joel Eaton Ivan Pedersen p12 p21 to our question about ARM’s evolution (see the back cover), The ability to know what’s being seen has propelled human evolution. How is computer “It feels like there’s some “We’ve started to ask and 18 agreed to be interviewed. Of those 18, one used to work vision taking the possibilities to a new level? momentum around bringing more questions: where we here before departing more than a decade ago, another never our working practices and are, how we got here, and really joined but has been fundamental to ARM’s success. Head 32–35 the tools we use more into how we deliver solutions. over to p22 for the full story. WORK: REBOOTED_ the 21st century – which Since we were acquired by can only be a good thing. SoftBank, I’ve seen a focus What will the future of work look like? I’m excited about evolving on the future and growing From tracking millennial trends to manager You’ll also notice the magazine itself has evolved, too. It’s how we educate our innovation. It excites me that effectiveness, two ARM projects seek to customers and partners we’re opening up and there’s a little more grown up, a little more understated. Dare we say, answer the unknown. about ARM technologies.” more opportunity.” a little more ARM? 36–39 THE GAME HAS CHANGED_ This magazine is for But we’re still not finished (dangerous word). We’d still love to As the threat of hacking looms larger than internal use only. hear how we can keep getting better. Want the handwritten bits Please do not share ever, how are ARM’s research partnerships back? Want more stick people running along the bottom of our addressing tomorrow’s big challenges? it outside ARM. pages? Like things just the way they are? Got a story to share? Whatever your thoughts, we’d love to know: [email protected] EDITORIAL BOARD Herman Schistad Jason Souloglou Shyam Sadasivan Asha Mokashi ARM’s editorial board will shape Web Applications Engineer Director of Server Director, Leadership Director, Technical future issues of this magazine. If Cambridge, UK and HPC Tools Development Communications Sasha Watson & Daniel Preston you want to join the people already Manchester, UK Bangalore, India Bangalore, India signed up or have a story to tell, Internal Communications contact us at [email protected] 03 ARM insights and inspirations Read + watch + discover PIN-UP CHIP BYTES, The eagle-eyed among you may have noticed some familiar chips adorning our front BITS PRESS PLAY covers. But can you guess which chips they are? Seek out A flick through ARMtv and ARMflix reveals some of the thinking, expertise all four cover images, inspect and ideas that shape our business. Here are a few clips worth tuning in to… in detail, then email us your & answers for each one to Allen Wu, focus on China (ALC, 2016) [email protected]. Get all GET CONNECTED tinyurl.com/armtv-china four chips right and we’ll PIECES_ Driving ARM’s growth, hitting targets, leading the pace send you a limited edition Last issue, we followed of change – Allen shares how China is key to ARM’s print. So, magnifying glasses at principal software engineer future success. Find out more about China, p6. the ready… Matt DuPuy’s route as he summited ‘the roof of the world’ – aided by ARM- 20th Century Fox's Danny Kaye, improving movie powered wearables. This watching (TechCon, 2015) April, he meets his next tinyurl.com/armflix-20 challenge: heading back to Danny talks about how new software developments Nepal to tackle the world’s could change the way consumers access and digest third highest mountain, video content online, making it more secure. Find out Kangchenjunga. While READ, READING, more about the future of security, p36. he’s there, Matt will be READ AGAIN investigating how ARM tech can keep him connected. Three contributors share their Mike Muller, people and innovation (GEC, 2016) page-turners of yesterday, today tinyurl.com/armtv-average “My plan, if the hardware and tomorrow… Mike explains how the Research team works, how arrives in time, is to use taking a chance on people is vital to ARM’s future an L-Band satellite receiver Dave Jaggar success, and how being average is no longer good (based on a developer ARM (former lead architect, p22) enough. Find out more about team diversity, p16. board) to get news, weather Read: “I read an excellent book about the ARM AROUND THE WORLD and other info on the Wright Brothers 15 years ago. In it, there’s expedition,” he explains. “And a wonderful account of Alexander Graham Sometimes, the simplest of ideas can result in since most Nepali mountain Bell and how he spent most of his life trying the biggest of changes. Hungarian physician Ignaz villagers usually have a few to invent something else as significant as the YOU SAID Semmelweis was ridiculed by his 19th century smartphones in the community telephone to show it wasn’t just a fluke.” “ I’d like to have a medical peers for making the microbiological link but rarely have good internet Back in November, we made a prototype personal printed copy between hand hygiene and infection. And today, access or reliable power, Jon Baker (Issue 0) for a new ARM magazine. of the magazine for two poor hand hygiene is still one of the leading causes we’re also looking at how (verification engineer, p20) We asked what you thought… reasons: 1. To read in my of child mortality in the developing world. local schools might be able Reading: “I’m reading about Rich leisure time, with a fresh to make use of this system.” Olson’s experiments with circuit board and unconvoluted mind. SoaPen, a joint initiative by ARM, UNICEF, and Frog manufacture, without using more 2.