WHAT YOU SHOULD BE CHARGING AS AN INFLUENCER IN 2020 Say you’re an influencer, and you have a goal to make more money this year from your blog or instagram. There’s a lot of factors that go into deciding what an influencer and blogger should be charging for sponsored content. Before we dive into what you should be charging in 2020, here are 8 factors you should make sure you should consider. 1. Social Channel. Where will you be publishing the sponsored content? Depending on the social channel, audience type and format, the rate that you charge may alter depending on what platform your client is wanting you to post on. 2. Size. How many followers does your platform have? You have a higher reach, you can increase your rates. The number of genuine interaction and reach your platform has, will be the biggest benefit to any brand. 3. Engagement Rates. How much engagement does your content get? Is it a product that your audience will want to interact with? Is the quality of your engagement high? 4. Category. What is your niche? Different influencers specialize in certain areas, like, Fashion, lifestyle, travel, family. Each of these categories have their own market value. There are certain companies who prefer to work with specific market categories. 5. Content Format. What type of content are you wanting to offer to create for clients what you should be charging in 2020 what you brands? Depending on the type of format that you’ll be pushing out the sponsored content in, depends on what you can charge. For example, IG stories can be worth more than an instagram-feed post, even if they’re both video. A story usually gets high conversion right away, which means that content format is worth more. 6. Demand. Is your project with the brand seasonal and how in demand is the content they need? If its a holiday promotion, product launch, etc. the rates can be higher. 7. Licensing Rights. If the company plans on reusing your content, you can charge another fee for them to reuse the content. This would be a term you would outline in a contract. 8. Production Cost. If your content is going to cost extra because of video equipment or editing, take that into account. A high effort piece of content, will have a higher price. A Lower effort piece of content will have a lower cost. When you have expertise in high producing high quality content, the rate is able to be higher. Now that we’ve outlined the basics of what you should think through and gathered before considering a campaign, let’s talk about numbers. The influencer marketing is on pace to become an 8 billion dollar industry by 2020. Influencer partnerships are the best ways for brands to reach new audiences. Lots of big brands and businesses are investing a large portion of their budgets to influencer marketing. Why are they investing in influencers? “Influencer partnerships are the Best ways for Brands to reach new audiences. “ Because they think you’re cool? Not quite - after analyzing more than 2,000 influencer campaigns, Neoreach calculated that a total earned media value is averaging 5.2X per 1$ spent. That means that every dollar spent on influencer marketing is resulting in five times as many interactions compared to the same marketing dollar spent on paid advertising. But, how much they’re willing to invest depends on what type of tier of influence you have. There are 5 general Instagram Influencer Tiers. As influencer tiers progress, influencer rates also increase. Nano 1k-10k Micro 10k-50k Mid-Tier 50k-500k Macro 500k-1M Mega 1m+ If you were to ask a number of influencers what they charge for campaigns to work with brands, you’ll find a wide scope of answers. The base pricing that many influencers and brands adhere to is the one cent per follower, or 100$ per 10k follower rule. That however, this is only a starting point for the calculation of cost. The hope is that the influencer and brand have a mutually beneficial relationship and there’s more than one way brands can provide value. Your platform and the offers you get or seek out with brands will vary, as each deal does. But, we’ve provided a basic starting point for you to have. Here is a basic starting price point that we have seen the industry implement for instagram content: ONE POST: 5-10k followers: $100-$500 10-25k followers: $500-$800 25-50k followers: $800-1500 50-100k followers: $1500-2000 100-250k followers: $2000-6000 250k-1m followers: $6000-10,000 1m+ followers: $10,000+ STORY PACKAGES: (with 15k average views per IG story) 1 mention: $300 2 mentions per month: $500 5 mentions per month: $1000 ONE OFF PACKAGES: (with 118k followers) 1 IG photo: $1000 GiveAwAy: $1500 IG tAkeover: $1500 Blog post: $2000 Story tAkeover: $1000 Your data will be the most valuable asset to gaining trust, and long term relationships with brands. At the end of the day, your rates may look different than another influencer in the same space. The more campaigns you do, the more data you’ll have to add to your specifications for each brand and in the end get paid more. We hope this guide was helpful! We’d love to hear if you have any questions for us! 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