THE CLEAR ANSWER TO YOUR CONSUMERS' NEEDS FRENCH WINE IN SYNERGY WITH BRAND STRATEGY IMAGE Country criteria : Brand criteria France Brands are a major recognition trigger. France : worldwide recognition, A brand's reputation and image synonymous with glamour and a simplify consumer choice. chic lifestyle. Taste criteria : varietals Grape variety is the leading criterion among consumers and can be indicated on the label. Chardonnay, Sauvignon Blanc, Merlot, Cabernet Sauvignon... all are taste benchmarks for consumers. COMMUNICATION Educational website: www.vindefrance-cepages.org Vin de France's website is attractive, practical and fun. It gives a modern image to French wines and makes them easier to undestand. Tasting events In-store tastings, shows, events, press relations... an effective range of communication tools to help consumers discover the quality of Vin de France brands. QUALITY Taste Consistent quality The taste of the wine is adapted to All of France's wine regions consumers' expectations thanks to greater grouped together form a flexibility in the blending process - for vast supply source, thereby example allowing grapes to be blended guaranteeing stable quality and from different French wine regions. taste. Award-winning quality Best Value Vin de France International Selection A Best Value Vin de France International Selection's medal is a sign of quality that consumers can trust and has a positive impact on visibility and sales. THE MOST ACCESSIBLE FRENCH WINE CATEGORY FOR YOUR CONSUMERS. WINE WITH WINE WITH A A NATIONAL WINE WITH GEOGRAPHICAL INDICATION A TERROIR INDICATION DESIGNATION P.D.O or A.O.C* P.G.I* or Vin de Pays VIN DE FRANCE *Protected Designation of Origin or *Protected Geographical Indication Permitted to specify Appellation d'Origine Contrôlée varietals and vintage on the front label > Grape variety is the primary factor in making wine-purchasing decisions. > With an origin as simple and well-known as France, consumers can focus on their expectation: the taste of the wine. ANIVIN DE FRANCE : YOUR CONTACT FOR PROMOTING VIN DE FRANCE Three national wine unions asked ANIVIN DE FRANCE to take charge of this wine category : • CCVF : Confédération des Coopératives Vinicoles de France • VIF : Vignerons Indépendants de France • UMVIN : Union des Maisons & Marques de Vin ANIVIN de FRANCE’s role focuses entirely on developing the VIN DE FRANCE category (wines without regional geographical indication) on a worldwide basis. The organisation promotes Vin de France brands via a wide range of communications activities such as our annual International Best Value Selection tasting; trade exhibitions; press relations; advertising; and in-store promotions. For any further requests, please contact: Valérie Pajotin, Director Anivin de France - 12 rue Sainte Anne - 75001 PARIS 2012 décembre Tel: +33 (0)1 47 03 45 44 - Fax: +33 (0)1 47 03 97 99 - E-mail: [email protected] - wwwvindefrance-cepages.org.