MICHIGAN CREATIVE WE LIVE TO CREATE ADVERTISING MARKETING WEB VIDEO DESIGN CLIENTS MICHIGAN CREATIVE A COMPANIES SOLE PURPOSE IS TO IMPROVE THE LIVES OF THE PEOPLE THAT WORK THERE. A GREAT LEADER MAKES THOSE AROUND HIM OR HER BETTER THAN HE OR SHE IS. “I THINK THAT INSIDE ANY BUSINESS, THERE IS SOMEONE SLOWLY GOING CRAZY.” Video by the numbers Why video? Tell your story, tell your story, tell THE story. What is it like to work there? What will I get from working there? Video by the numbers 96% of B2B plan on using video to market and they expect a 73% positive ROI.* More video content is uploaded in 30 days then all 3 of the networks have created in 70 years. * 2019 74% of all internet traffic will be video.** When Zappos added video product demos to their website, the saw a 32% impact in sales. * *Hubspot **Social Media Examiner People drive you all the time and have no idea what it is like to work there. Ad’s Ad’s Everywhere Multi messages from all over the place. On our phones, Gas station TV (that is a real company, headquartered in Michigan) radio, pandora, TV, social, billboards, google, newspapers, news stations and newspapers are now digital ad nightmares. We are exposed to 300-1000 ads per day. Video For Hiring Products/Services Open Jobs Magazine Ad’s How do we advertise: Websites Classifieds emails Newspaper Articles Link on our website Trade Shows Career fairs (next to colleges) Direct Mail Cold calls Sales calls Social Media Ad Words Video Commercials Tours Sales team In person Presentations Shiny brochures Networking Sending sausage and cheese to customers What is the definition of insanity again? Doing the same thing over and over again and expecting the same results. Plan of action Where can you use video? Your website (MOBILE!) Landing pages Social media emails newsletters career fairs usb drives linkedIn monster indeed youtube. digital advertising Interviews On boarding Sales Video Tip 1 - Plan it out Starting with a well-thought-out plan is essential to creating a quality video. Think about what you want to say, the goal behind the video and the different scenes you want to capture. A script or storyboard may help with this. The more you plan ahead, the smoother the actual filming process will go Video Tip 2 - Use a tripod The tripod is an essential tool when it comes to creating a quality video. A tripod enables you to stabilize the camera easily and capture different angles and perspectives that are difficult to achieve when holding the camera by hand. The result is a professionally produced video. No shaky hands included Video Tip 3 - External Mic Built-in microphones (in phones, cameras, and video cameras) tend to record sound at a low quality. They are also omnidirectional which means they pick up extra sound that you don’t want. Using an external microphone will enable you to record at a much higher quality and have more control over the sounds you are capturing Video Tip 4 - Use a light source Light can affect the mood of a scene, place or remove emphasis, and change the viewer’s experience. Try using various light sources to produce the right result. Produce a different outcome by changing the size, intensity, and color of the light Video Tip 5 - Shoot to edit - Be Creative Film your shots multiple times with variations. Then, when you are editing the video, you will have more options. Rather than having one static shot, you will have a more interesting and engaging video Plan of action October Produce one video about one employee November Produce 3 vlogs about a product or service December Produce a :60 video with 20 shots and music showing a day at your location or event Plan of action Types of videos Why we are the best to work for and to buy from. Day in life Process videos Testimonials Culture History Future Product and Services Employee highlight 360 Videos 360 Tour Videos Inspirational videos What types of videos Culture - What are you about? How do you treat each other? Work - What is it like working there? Where - Where can I go once I am there? Jobs - What jobs are there inside your facility? Who - Who is working in those jobs now and how are they like me? Who - Will I be working for? Vlogging. What types of videos? Short videos! 30-90 seconds max! Mobile. Mobile. Mobile. Don’t link to the video! No one clicks on links. Embed the video, upload direct to social. Always have a call to action. Doesn’t always have to be Scorsese. Editing Software Camtasia - Win and Mac I movie - Mac/iphone We Video - Cloud editing Final Cut Pro X - Mac Adobe - Win and Mac Other tools Youtube Facebook video and captions Vimeo Wistia Instagram and square video Twitter FB and Twitter Live Stock and Music Pond 5 Pexels FilmPac.