Clinton Center/Airport 12 Route 12 is a radial route that serves neighborhoods east and southeast of downtown Little Rock. It is designed primarily to provide coverage and connections to the Clinton Presidential Center, Heifer International, East Little Rock Recreation Center and Clinton National Airport. SERVICE PATTERNS: Route 12 has a single operating pattern that travels from the River Cities Travel Center to the Clinton National Airport. Buses travel primarily along 6th Street and Airport Road. Transfers are only available in downtown Little Rock. Route 12 Clinton Center / Airport SCHEDULE: Service operates on weekdays and Saturdays. Span of Service Typical Headway (minutes) One-Way Trips Ave. et Weekdays 5:49 a.m.-7:48 p.m. 43 Clinton 10 Presidential Center Carver Magnet Early AM Before 6:15 a.m. 40 2 River Mark Elementary 4th St 3rd St Heifer . 1 . International School Arkansas W East Little Rock River AM Peak 6:15-8:15 a.m. 40 6 River Cities o Recreation Center rl Travel Center or d A E. 6th St. Homewood ct ve Re . Midday 8:15 a.m.-3:15 p.m. 40 21 Suites by 2 Hilton Ave. PM Peak 3:15-6:15 p.m. 40 10 Hampton Inn E. 9th St. & Suites Shall 630 Little Rock – Downtown LITTLE . Evening/Night 6:15 p.m. and Later 45 4 t S e l ROCK p m Saturdays 5:49 a.m.-6:52 p.m. 40 41 e T Sundays 8:45 a.m.-4:32 p.m. 45 22 Bill and Hillary Clinton 30 National Airport RIDERSHIP: Ridership is highest between 6 a.m. and 8 a.m. 3 t Rd. rpor Ai Percentages of Weekday Passengers Per Hour: E. Roosevelt Rd. LEGEND 13.92 Bus Route Transfer Point NORTH 11.42 1 Numbered Timepoint 1,2,3 Connecting Routes 440 8.81 Transit Center Hospital 7.72 6.18 6.20 Point of Interest 5.95 6.03 5.63 5.09 5.31 ©2016 Rock Region METRO 4.59 4.49 4.80 3.86 a a a -7p -8p -9p p-1p -2p -3p -4p -5p -6p 5a-6 6a-7 7a-8a 8a-9 9a-10a 1p 2p 3p 4p 5p 6p 7p 8p 10a-11a 11a-12p 12 STRENGTHS, WEAKNESSES AND OPPORTUNITIES Represents weekday ridership from Nov. 1, 2017 to April 30, 2018. STRENGTHS: • Route 12 provides connections to neighborhoods and employment sites between PERFORMANCE: Route 12 is a low-performing route in all categories measured. downtown and the Clinton National Airport. Weekday Saturday Sunday WEAKNESSES: Value Rank Value Rank Value Rank • Route 12 serves a low-density environment that is become more industrial, including Ridership 74 21 41 20 21 13 airport-related activity, and less residential. Riders per Revenue Hour 5.9 23 3.5 20 3.2 13 OPPORTUNITIES: Rider per Trip 1.7 25 1 21 0.9 13 • Adjust schedule to provide convenient transfers from the streetcar to the airport. Weekday rank is of 25 routes; Saturday, of 21 routes; and Sunday, of 13 routes. Ridership from Nov. 1, 2017 to April 30, 2018 is represented. SERVICE DESIGN: Value Comment Directness (end-to-end vs. most direct route) 1.0 Ranked 3rd – Very direct Average Speed (mph) 14.7 Ranked 11th – Fast service Stop Spacing (stops per mile) 3.1 Ranked 6th – Well spaced Schedule Convenience (best headway) 40 Typically 40 minutes Schedule Regularity Fairly Regular Minor inconsistency during peaks.