WEDDING COLORS An overview on industry data from WeddingWire’s WedInsights Series COLOR SELECTION PROCESS For 50% of couples that choose to adopt a wedding color scheme, a majority draw inspiration from their favorite color(s) or how the color(s) will be incorporated into the wedding party attire. Some couples also consider the season and online sources when choosing their preferred color palette. Almost 90% of couples consider it important that the color palette flatters the wedding party’s attire and matches the overall venue/setting. Almost half of those involved in the planning process choose the wedding’s color scheme soon after getting engaged, and 93% incorporate it into their wedding ceremony and reception. TOP PRIMARY COLORS CHOSEN TOP SECONDARY COLORS CHOSEN 1. BLUE 2. PURPLE 3. RED 4. PINK 5. GOLD (shades: (lavender, plum, (burgundy, (blush, light/baby (rose gold) 1. GOLD 2. WHITE 3. BLUE 4. SILVER 5. OFF- light/baby blue, eggplant lilac) maroon, wine, pink, coral) WHITE royal, teal) cranberry) ALL ABOUT THE DETAILS COMMUNICATING WITH VENDORS The most common ways couples incorporate color into The hired wedding professionals that couples chose to their wedding: share their color palette with: Florals 79% 1 2 3 4 5 Wedding party attire 74% Table settings 74% Couples’ attire 72% Cake/dessert 69% FLORIST CAKE DRESS & CEREMONY / INVITATIONS / ATTIRE RECEPTION STATIONARY Invites 66% VENUE Groom’s accessories are the most popular type of attire A majority of couples share their color(s) through pictures that adopt the wedding’s color choices, typically through instead of online sources or physical swatches (60%). socks, vests, and ties (68%). Source: Color Survey 2018, N=678.