20–23 JUNE, 2018 WORLD BARISTA CHAMPIONSHIP AMSTERDAM Published by TABLE OF CONTENTS WELCOME 4 A Message from World Coffee Events Board Chair Bart Deprez WCE STAFF & BOARD 6 SPONSORS 8 WORLD BARISTA CHAMPIONSHIP 12 At a glance ROUND ONE PERFORMANCE TIMES BY COUNTRY 12 WBC SCHEDULE 13 2017 WBC CHAMPION DALE HARRIS, U.K. 14 By Chris Ryan, Barista Magazine PARTIES 16 WBC RULE CHANGES 18 2018 COMPETITORS 20 WBC ESPRESSO BAR 32 WBC BREW BAR 33 WBC TEAM BAR 34 WBC PRIZES 35 WELCOME LETTER IT IS MY PLEASURE AS THE Chair of the World Coffee Events Advisory Board to welcome you to the 2018 World Barista Championship (WBC), hosted at World of Coffee Amsterdam. 2018 will mark the 19th consecutive year that the competition has been running, and it is especially exciting as it is the first time that the World Barista Championship has appeared at World of Coffee since the Specialty Coffee Associations of Europe and America unified last year. I am delighted to see that nearly 60 countries and regions will be represented on stage here in Amsterdam over the next four days, and that audiences in over 100 countries/regions will be able to follow each round live, via the livestream at worldbaristachampionship.org. Whether at qualifying events or on the world stage, a huge amount of innovation has happened in the last 19 years, and we will see that continue for many years to come. A significant amount of new changes were introduced at WBC Seoul in November 2017, which added to the excitement for audiences at home and in the risers. The response to modular station layouts, simultaneous preliminaries routines, and modified technical judging was quite positive overall, and gave an incredible sense of the innovation possibilities opening up for competitors. With a short championship season before Amsterdam, the focus of this year’s changes was to build on the successes in Seoul, while streamlining production. These included changing the 7m no-media circle to a 7m x 7m no-media square in order to better accommodate creative station layouts; as well as changes to clarify policies, such as more explicitly allowing the placing of steps or platforms on the floor when necessary for a barista’s access to the tables. We are excited to see the WBC Teams Competition return in Amsterdam—a facet of competition first introduced in 2016—which acknowledges the inherent teams behind each individual competitor, while fostering and encouraging that same spirit of mutual support amongst competitors. Participating competitors are grouped into 10 teams that are equally weighted based on the historical performance of their national body. Competitors give the standard on-stage performance to the audience and a panel of judges, while also working with and supporting their teammates behind the scenes. Each team also works a shift on the Team Bar, where competitors decide on a menu, equipment, and service. The overall winner of the Teams competition will be determined by combining each team member’s individual score from the WBC preliminary round. The team with the highest combined score wins some great prizes, including the chance to participate in a future WCE All-Stars event. In 2017, Team Tamper—which included the champions from Canada, China, Italy, Kenya, and Romania—won the WBC Teams Competition in Seoul. Per the Teams Competition rules, the highest-ranking member of the winning team who is not already qualified into semifinals (continued on p. 6) 4 2018 WBC www.worldbaristachampionship.org 5 WCE STAFF & BOARD continues on in the World Barista Championship as the 16th semifinalist. Kenya’s Martin Shabaya earned this wildcard position in Seoul, which was a highlight of an already exciting semifinals announcement ceremony. We have an incredible volunteer team on stage as well as out of view, that is populated by members of our community who make this event possible. Witnessing the passion of WCE Certified Judges and Representatives, committee members, bar managers, baristas, and stage and backstage support teams each year reminds me that they are the lifeblood of this competition. It’s an honor and a pleasure for us to present the World Barista Championship in Amsterdam, a city with a deep and passionate coffee history and coffee community. We hope you all enjoy the show, and best of luck to all the competitors! Best Regards, Bart Deprez STAFF Cindy Ludviksen Ingibjörg Ferrer Alex Bernson Managing Director Events Production Marketing Manager Durham, NC, USA Coordinator New York, NY, USA Copenhagen, Denmark Laura Lee Connor Clarke Director of Business Irene Beretta Communications Development Events Coordinator Coordinator Riverside, CA, USA London, UK Dublin, Ireland Veronica Chou James Draper Partnership Manager Event Services Taipei, Taiwan Coordinator London, UK Amy Ball Events Creative Director Irene Dennehy Los Angeles, CA, USA Financial Manager Dublin, Ireland 6 2018 WBC www.worldbaristachampionship.org 7 THANK YOU SPONSORS THANK YOU SPONSORS GOLD SPONSOR GOLD SPONSOR HOST PARTNER SILVER SPONSOR QUALIFIED ESPRESSO MACHINE SPONSOR BRONZE SPONSOR BRONZE SPONSOR QUALIFIED ESPRESSO GRINDER SPONSOR QUALIFIED CLEANING PRODUCTS SPONSOR WATER FILTRATION SPONSOR BRONZE SPONSOR BRONZE SPONSOR 8 2018 WBC www.worldbaristachampionship.org 9 THANK YOU SPONSORS COMPETITOR ORIENTATION SPONSOR ORIGIN TRIP SPONSOR TAMPER & TROPHY SPONSOR EVENT SPONSOR EVENT SPONSOR PRODUCT SPONSOR PRODUCT SPONSOR 10 2018 WBC WBC AT A GLANCE WBC SCHEDULE • Each competitor passed through a sanctioned championship in their own country/ 20 JUNE 22 JUNE region to earn the privilege of performing on the WBC stage this week in Amsterdam. WBC Round One, Day One 09:00 – 17:30 WBC Semifinals Round 09:30 – 16:00 • Each competitor has 45 minutes on stage: 15 to prep; 15 for performance; and 15 Espresso Bar & Brew Bar 09:00 – 17:00 World of Coffee Show 10:00 – 17:00 for clean up. Team Bar 10:00 – 17:00 Espresso Bar & Brew Bar 10:00 – 17:00 • Six judges assess each competitor: A head judge, with a shadow judge; four sensory Merchandise Store 10:00 – 18:00 judges (seated); with a seventh judge floating around the work area to assess technical skills in Round One only. 21 JUNE WBC Finalists Announcement 17:00 – 18:00 • All judges have successfully completed extensive training sessions around the world WBC Round One, Day Two 09:00 – 16:30 to earn their position as a WBC-certified judge. World of Coffee Show 10:00 – 17:00 23 JUNE • Baristas must serve four espressos, four milk-based espresso drinks, and four Espresso Bar & Brew Bar 10:00 – 17:00 WBC Final Round 10:00 – 14:30 signature beverages of their own creation. They can serve the courses in any order. Team Bar 10:00 – 17:00 World of Coffee Show 10:00 – 17:00 • The following countries have won the WBC in the 18 years of this competition: Merchandise Store 10:00 – 18:00 Espresso Bar & Brew Bar 10:00 – 17:00 Norway (2x); Denmark (4x); Australia (2x); the U.K. (3x); Ireland (1x); the U.S.A. (2x); WBC Semifinalist Merchandise Store 10:00 – 18:00 El Salvador (1x); Guatemala (1x); Japan (1x); Taiwan (1x). A woman has never won & Teams Announcement 17:30 – 18:30 Barista & Farmer Screening 15:00 - 15:30 the WBC. WBC Award Ceremony 15:30 – 16:30 ROUND ONE: PERFORMANCE TIMES BY COUNTRY 20 JUNE 1:59 p.m.: Czech Republic 11:49 a.m.: Denmark 9:15 a.m.: South Africa 2:07 p.m.: Spain 12:19 p.m.: Hong Kong 9:23 a.m.: U.K. 2:37 p.m.: Mexico 12:27 p.m.: Canada 9:31 a.m.: South Korea 2:45 p.m.: Colombia 12:35 p.m.: Indonesia 10:01 a.m.: France 2:53 p.m.: Taiwan 1:05 p.m.: Sweden 10:09 a.m.: Panama 3:23 p.m.: Ireland 1:13 p.m.: U.A.E 10:17 a.m.: Greece 3:31 p.m.: New Zealand 1:21 p.m.: Austria 10:47 a.m.: Kenya 3:39 p.m.: Portugal 1:51 p.m.: Philippines 10:55 a.m.: Germany 1:59 p.m.: Italy 11:03 a.m.: Iceland 21 JUNE 2:37 p.m.: Belarus 11:33 a.m.: Thailand 9:15 a.m.: Ukraine 2:45 p.m.: Romania 11:41 a.m.: El Salvador 9:23 a.m.: Guatemala 2:53 p.m.: Brazil 11:49 a.m.: Vietnam 9:31 a.m.: Russia 3:23 p.m.: India 12:19 p.m.: Netherlands 10:01 a.m.: Malaysia 3:31 p.m.: Switzerland 12:27 p.m.: Costa Rica 10:09 a.m.: Turkey 4:01 p.m.: Lithuania 12:35 p.m.: Norway 10:17 a.m.: Australia 4:09 p.m.: Peru 1:05 p.m.: China 10:47 a.m.: Japan 4:17 p.m.: Slovakia 1:13 p.m.: Belgium 10:55 a.m.: Chile 4:25 p.m.: U.S.A. 1:21 p.m.: Hungary 11:03 a.m.: Uganda 1:51 p.m.: Ecuador 11:33 a.m.: Poland 11:41 a.m.: Singapore 12 2018 WBC www.worldbaristachampionship.org 13 2017 WBC CHAMPION DALE HARRIS, UNITED KINGDOM By Chris Ryan, Barista Magazine DALE HARRIS’ JOURNEY TO HIS HISTORIC win at the 2017 World Barista Championship (WBC) in Seoul, South Korea, is a story of resilience and resolve. He competed for the national title in his home country of the United Kingdom not once, not twice, but nine times before he came out on top. “Competing for so many years in a row can be draining and sometimes demoralizing,” Dale says. “In 2013 I took a break and didn’t compete, but watching other people present in the U.K.