Phillip Parfitt Head of Developer Relations Forum Nokia EMEA [email protected] Main themes for today Delivering global New simplified way New ways to create scale in local for developer to consumer markets all over the design, develop and excitement and world distribute their demand for Ovi apps Store and apps Delivering global scale in local markets all over the world 220 13 1.3 13 devices/sec 1.3 billion users 220 countries Demand for mobile phones Central & Eastern Europe Mobile Phone Forecast 2009-2014(mu) 20 18 16 14 12 10 2009 8 2014 6 4 2 - Czech Republic Hungary Poland Rest of Central & Eastern Europe CAGR (2009-2014) 0,4% 2,4% 5,5% 4,7% Source: Canalys Nokia delivers global scale by covering all device segments and price points 175 45 50 500 Million Million Million Million New simplified way for developer to design, develop and distribute their apps Nokia has introduced new design resources and significantly reduced cost of development and publishing Full services New developer Signing process Several new design resources tools released – now free and improvements introduced with Qt even 70% simplified in QA process http://forum.nokia.com/Desi less code gn Ovi Store is open 24/7 in more that 190 countries About 90% of 85% of the Games and Apps Sales for the daily signed in experience the games and traffic to Ovi visitors to Ovi highest uplift at apps are the Store converts Store are repeat weekends. highest on to downloads. visitors. Sundays. Ovi Store is localized for 90% of mobile consumers in their local language Consumers can 91 operators in Publishers from browse and 27 countries more than 90 purchase support countries are content from Ovi integrated distributing Store in more mobile billing their content than 190 In app through countries advertising and Ovi Store through credit billing card billing introduced Local adaptation is the key to global reach • The most popular global items remain highest in demand. e.g. Skype, Shazam • But also local market content proves to be a major download driver • Over 80% of these consumers can purchase from Ovi Store using their local currency Consumer Demand Consumer France Hong Kong Russia Content Preferred billing methods by country Operator billing in Mexico • After launch of operator billing: • Number of Purchases: up 10x • Total Revenue: up 5x After the new fixed rate initiative, Telcel will get the same amount… but developer will get 50% more NOTE: For illustration only; actual totals may vary Market comparison – Operator billing live* Ovi Store by Apple App Android GetJar Blackberry Nokia Store Marketplace Number of * Operators 91 0 0 0 1 * Operator integrations pending New ways to create consumer excitement and demand for Ovi Store and apps We do contextual marketing Identify key Week 18 Week 24 Week 36 events/ themes Politics Sports Festivals Select Apps Going Out Film Holidays in Ovi Store Shopping Weddings Premiership Promoting Apps Contextual Marketing in action: World Cup Footy Pubs AP 2010 World Cup Sky Coverage Mobile-Video Marketing success – Gran GT Nokia worked with fantasy football game Gran DT to deliver the most-downloaded game in Argentina and in Ovi Store Local applications like Inova’s PinFree in global Nokia marketing campaigns Local applications featuring in local marketing campaigns -iBurn -iOrganise -iFlirt -iDrink “Going to the movies has become an exceptional experience”. Major businesses are selecting Nokia and Ovi Store because cover all device segments and price points Nokia app launched Q1 2010 Don’t know Nokia Other (various) iPhone RIM Android Source: Tesco Customer Pulse P3 & P4 Summary Nokia has introduced new design resources and significantly reduced cost of development and publishing Full services New developer Signing process Several new design resources tools released – now free and improvements introduced with Qt even 70% simplified in QA process http://forum.nokia.com/Desi less code gn Nokia has significantly improved developer revenue opportunities In app advertising Better Ovi Store The worlds largest and billing business discovery global reach – 190+ model supported experience countries, 30 languages and 91 operators Nokia will significantly increase consumer excitement & demand for Ovi Store and apps New marketing tools for Massive Ovi Store and developers to market apps content marketing on its now way Nokia delivers global scale by covering all device segments and price points 175 45 50 500 Million Million Million Million Top ten tips top to increase downloads and sales!! 1. Pick your devices. Focus on quality of experience. 2. Pay attention to user reviews. Have a conversation with your users. 3. Test different price points. See what works. 4. Operator billing increases sales. Study the right price points. 5. Describe, visualize and brand your app. Get people interested. 6. Localize Content Descriptions and images. Speak the consumers’ language. 7. Include key words in Publish to Ovi. Make your app discoverable. 8. Submit marketing materials. Increase your app’s exposure. 9. Participate in price-cut promotion. Generate positive reviews and increase demand. 10. Use your own sites and properties to drive interest in your app. Deep link to store. Additional Information Ovi Store: http://store.ovi.com Forum Nokia: http://www.forum.nokia.com/ Phillip Parfitt Head of Developer Relations, Forum Nokia [email protected].