Better than Normal: A Broadcast Highlighting Grit, Grace, and Gratitude in the Face of COVID-19 Saturday, January 30, 2021 • 7pm on Fox 61, NBC CT, WFSB, WTNH Sponsorship Deadline: Friday, January 8, 2021 Funds raised through Better than Normal will advance Hartford HealthCare’s commitment to addressing health disparities. As the World Health Organization defines it, health equity implies that everyone should have a fair opportunity to obtain their full health potential. But when systematic inequities arise and affect the health status of groups of people, the human, social, and economic costs are significant. There is no shortage of evidence that social factors—including education, employment status, income level, gender, and ethnicity—greatly influence how healthy a person is. Indeed, a person’s zip code can be just as important as their genetic code when it comes to living a long healthy life. In Connecticut, inequities contribute to some disturbing health disparities: • Greater Hartford’s average life expectancy of 79.9 years masks a dramatic difference within the region. Life expectancy in one part of Northeast Hartford is just 68.9 years, more than 19 years lower than that of the neighborhood with the highest life expectancy—Avon at 88.1 years. • While only 3 percent of white adults are uninsured, 10 percent of Black adults, 11 percent of Latino adults, and 9 percent of adults with incomes under $30,000 lack health insurance. Almost a quarter of the region’s adults reported postponing potentially necessary medical care, citing numerous barriers. • Black mothers face a four times higher likelihood than white mothers of their child dying before their first birthday. • A Hispanic teen with asthma is 4½ times more likely than an asthmatic white teen to end up in the emergency department. Society also pays an economic cost in the form of higher health care spending, lost productivity from illness, and the costs stemming from premature death. A 2018 Connecticut study linked health disparities to an estimated $384 million in excess hospital costs for black residents and $121 million for Hispanic residents. While the roots of health inequity are deep and complex, Hartford Hospital and Hartford HealthCare are addressing Connecticut’s statistics by helping patients improve management of chronic diseases and establishing outreach and education services. continued on next page 2 | 5 • As COVID-19 spread through the region, we mobilized testing sites, bringing the critical service to the elderly and those who live in environments that may accelerate the rate of transmission. • Hartford Hospital’s Take the Time mobile mammography program has been a vital resource for the community since 2005. Thousands of women throughout Greater Hartford have benefited from life-saving mammography screenings in convenient community locations including clinics, churches, senior centers, places of employment and other locations where the women will feel comfortable. Perhaps among the most impactful steps Hartford HealthCare is taking, is to help address the need for regular access to healthy food. Food insecurity is associated with some of the most serious and costly health problems in the country. In Greater Hartford, 1 in 7 adults lacks reliable access to affordable, nutritious food, which puts them at an increased risk for a variety of adverse health outcomes, including heart disease, hyper- tension, and type 2 diabetes. These diseases have consistently ranked among the most common causes of hospitalization and emergency room visits. The Hartford Hospital Food Farmacy and Wholesome Communities Connecticut are two proactive approaches to our mission of improving the health and healing of the people and communities we serve. We are partnering with Wholesome Wave, a national nonprofit organization, to improve the affordability of fruits and vegetables for 500 low-income diabetic patients. Through the Wholesome Communities Connecticut initiative, healthcare providers can write prescriptions for produce. The Wholesome Wave team works with Hartford Hospital’s Adult Primary Care and Diabetes Life Care clinicians. Hartford Hospital funds the produce purchases and all program expenses. Additionally, we will open our Food Farmacy in 2021. Through our partnership with the regional food bank Foodshare, Hartford Hospital patients can get specific healthy food items prescribed by their doctors. Both programs aim to save lives by promoting healthy eating to reduce the risk of entrenched chronic diseases like diabetes and heart disease. Your gift in support of the Better Than Normal broadcast event will directly support these critically important projects to address food insecurity in Hartford. With your help, we can rewrite Connecticut’s health equity story. 3 | 5 Better than Normal Sponsorship Levels Sponsorship We are Friends Levels We are We are Ready to of the HealthCare Sponsorship Deadline: Safe Prepared Heroes Friday, January 8, 2021 Care Frontline Sponsorship level $50,000 $30,000 $20,000 $10,000 $5,000 Prominent company name and logo recognition in all material and advertisements pre and 4 post broadcast. Company promotion/Facebook live interview of CEO on Hartford HealthCare and Hartford Hospital 4 4 social media outlets. Company recognition at start of Broadcast. 4 4 Logo recognition on all pre-event e-blasts 4 4 Virtual meeting with Jeff Flaks and Bimal Patel for a preview of 4 4 the broadcast. Logo recognition pre-event on all electric signage promoting the broad- 4 4 4 cast throughout Hartford Hospital. Company recognition at end 4 4 4 of broadcast. Linked logo to company website on Hartford Hospital’s web page 4 4 4 4 4 promoting the broadcast. Recognition in “Thank You” ads in The Hartford Courant and 4 4 4 4 4 Hartford Business Journal. 4 | 5 Better than Normal Sponsorship Form Name of company exactly as you would like to be listed on all printed materials and signage Contact name & title Address City State Zip Code Phone Fax Email Reserve the following sponsorship by checking off the preferred level: q We are Safe $50,000 q Friends of the Frontline $10,000 q We are Prepared $30,000 q HealthCare Heroes $5,000 q We are Ready to Care $20,000 Logos must be supplied in both jpeg (.jpeg, .jpg) and vector format (.eps, .ai). Please email logos to black&[email protected] Total Level of Commitment Method of Payment: Payable to Hartford Hospital. Please note “Better than Normal” q Send Invoice q Check Amount enclosed: $ in memo section q MasterCard q Visa q Discover q American Express Credit Card Number Exp. Date Security Code Cardholder Name Signature Date Mail forms and payment to: Hartford Hospital’s Tax ID # 06-0646668 Hartford Hospital Department of Philanthropy 80 Seymour Street P.O. Box 5037 Hartford, CT 06102-5037 Thank you for your support of Hartford Hospital’s Better than Normal event. We hope you will join us in supporting Hartford Hospital through this important fundraising event. However, your decision to participate or not participate is purely voluntary and will have no effect on future business decisions by Hartford Hospital. Refunds are not available, except in the case of event cancellation. Ph: 860.972.1932 | Fx: 860.545.2800 | giving.hartfordhospital.org/BetterThanNormal Date Received / / 5 | 5.