COMESA Sustainable Tourism Development Framework A Basis for Development of a Regional Tourism Strategy and Policy for the COMESA Region Page | 1 COMESA MAP Page | 2 Contents EXECUTIVE SUMMARY .......................................................................................................... 9 OBJECTIVES OF THE STUDY .................................................................................................... 14 1. MAJOR FINDINGS OF THE STUDY .............................................................................. 16 1.1 INDIVIDUAL COUNTRY OVERVIEW OF THE TOURISM SECTOR IN COMESA RE .......................................................................................................................................................... 16 2. COUNTRY DIAGNOSTICS TOURISM STUDY ............................................................ 17 2.1 BURUNDI ................................................................................................................................. 17 TOURISM ECONOMIC INDICATORS .................................................................................. 18 BURUNDI TOURISM SWOT ANALYSIS ............................................................................... 18 2.2 COMOROS ISLANDS ............................................................................................................. 19 2.3 DEMOCRATIC REPUBLIC OF CONGO (DRC) ................................................................. 22 TOURISM ECONOMIC INDICATORS .................................................................................. 22 2.4 DJIBOUTI .................................................................................................................................. 24 2.5 EGYPT ....................................................................................................................................... 25 TOURISM ECONOMIC INDICATORS .................................................................................. 26 EGYPT TOURISM SWOT ANALYSIS .................................................................................... 27 2.6 ERITREA ................................................................................................................................... 28 2.7 ETHIOPIA ................................................................................................................................. 29 TOURISM ECONOMIC INDICATORS .................................................................................. 30 2.8 KENYA ...................................................................................................................................... 31 Page | 3 TOURISM ECONOMIC INDICATORS .................................................................................. 33 KENYA TOURISM SWOT ANALYSIS ................................................................................... 33 2.9 LIBYA ........................................................................................................................................ 34 TOURISM ECONOMIC INDICATORS ...................................................................................... 35 LIBYA TOURISM SWOT ANALYSIS ..................................................................................... 36 2.10 MADAGASCAR ..................................................................................................................... 38 TOURISM ECONOMIC INDICATORS .................................................................................. 38 MADAGASCAR TOURISM SWOT ANALYSIS ....................................................................... 39 2.11 MALAWI ................................................................................................................................. 40 TOURISM ECONOMIC INDICATORS .................................................................................. 41 MALAWI TOURISM SWOT ANALYSIS ................................................................................ 41 2.12 MAURITIUS............................................................................................................................ 43 TOURISM ECONOMIC INDICATORS .................................................................................. 44 MAURITIUS TOURISM SWOT ANALYSIS............................................................................ 45 2.13 RWANDA ............................................................................................................................... 46 TOURISM ECONOMIC INDICATORS .................................................................................. 47 RWANDA TOURISM SWOT ANALYSIS ............................................................................... 48 TOURISM ECONOMIC INDICATORS .................................................................................. 50 SEYCHELLES TOURISM SWOT ANALYSIS ........................................................................... 51 2.15 SUDAN .................................................................................................................................... 52 TOURISM ECONOMIC INDICATORS .................................................................................. 52 SUDAN TOURISM SWOT ANALYSIS ................................................................................... 53 Page | 4 2.16 SWAZILAND ......................................................................................................................... 54 TOURISM ECONOMIC INDICATORS .................................................................................. 54 SWAZILAND TOURISM SWOT ANALYSIS ........................................................................... 55 2.17 UGANDA ................................................................................................................................ 56 TOURISM ECONOMIC INDICATORS .................................................................................. 57 UGANDA TOURISM SWOT ANALYSIS ................................................................................ 58 2.18 ZAMBIA .................................................................................................................................. 58 TOURISM ECONOMIC INDICATORS .................................................................................. 59 ZAMBIA TOURISM SWOT ANALYSIS ................................................................................. 60 2.19 ZIMBABWE ............................................................................................................................ 61 TOURISM ECONOMIC INDICATORS .................................................................................. 62 ZIMBABWE TOURISM SWOT ANALYSIS ............................................................................ 62 COUNTRY FOCAL POINTS .................................................................................................. 63 3. REGIONAL INTEGRATION AS A DRIVER FOR TOURISM DEVELOPMENT WITHIN THE COMESA REGION .......................................................................................... 64 4. COMESA TOURISM SWOT ANALYSIS ........................................................................ 67 5. KEY INTERVENTIONS NEEDED TO MAKE THE COMESA REGION A SUSTAINABLE TOURISM DESTINATION .......................................................................... 69 6. SUSTAINABLE TOURISM DEVELOPMENT: STRATEGY RECOMMENDATIONS............................................................................................................ 73 7. CONCLUSION .................................................................................................................... 77 APPENDIX 1: BIBLIOGRAPHY .............................................................................................. 79 Page | 5 APPENDIX 2: LIST OF ORGANISATIONS AND CONTACTS MET DURING FIELD VISIT ........................................................................................... Error! Bookmark not defined. Page | 6 LIST OF ABBREVIATIONS ATM- Automated Teller Machine AU- African Union CEO- Chief Executive Officer COMESA – The Common Market for Eastern and Southern Africa DRC- Democratic Republic of Congo EAC- East African Community ECZ- Environmental Council of Zambia ETA- Egypt Tourism Authority EWCA- Ethiopia Wildlife Conservation Authority FDI –Foreign Direct Investment GDP- Gross Domestic Product ICT – Information Communication and Technology IOC-Indian Ocean Commission ITB- ITB- International Tourismus Börse KIA –Kenya Investment Authority KWS- Kenya Wildlife Service MICE –Meetings Incentives Conferences and Exhibitions NEAP- National Policy for Environmental Action Policy NHCC- National Heritage Conservation Commission PADR- Plan of Action Development Rural PRESTO- Presidential Enterprise on Sustainable Tourism Page | 7 PRSP- Poverty Reduction Strategy Paper RDB- Rwanda Development Board RETOSA-Regional Tourism Organization of Southern Africa SADC- Southern Africa Development Community SNC- Second National Communication SWOT- Strength Weakness Opportunities and Threats TCZ- Tourism Council of Zambia UIA-Uganda Investment Authority UN- United Nations UNESCO-Unites Nations Educational, Scientific and Cultural Organization UNFCCC- United Nations Framework Convention on Climate Change UNWTO – World Tourism Organization UTB- Uganda Tourism Board UWA- Uganda Wildlife Authority WTM- World Travel Market WTTC- World Travel and Travel Council ZDA- Zambia Development Authority ZNTB- Zambia National Tourist Board ZTA –Zimbabwe