Media Release For Immediate Release January 2009 My Favourite Barbie® Doll Collection! Celebrating 50 years in 2009, Barbie® doll’s famous face and head turning style have made Barbie undoubtedly the most popular doll in the world! Today Barbie is a worldwide fashion icon, pop culture princess and a global brand powerhouse. For five decades, Barbie has inspired girls of all ages to dream, discover and celebrate their girlhood – from fashion to fantasy – all in a world without limits! Collecting Barbie dolls is no longer the exclusive realm of little girls, Barbie fans all over the world will now have the opportunity to become a part of the pop culture legacy. In honour of Barbie doll’s 50th anniversary, and in celebration of five decades of head-turning style, in 2009, Mattel® re-releases six all-time Iconic Barbie dolls: The My Favourite Barbie® doll series includes: The #1original 1959 Black and White Bathing Suit Barbie® Brunette Bubble Cut Barbie® from 1962 Twist ‘N’ Turn™ Barbie® from 1967 Malibu Barbie® from 1971 Superstar Barbie™ from 1977 Barbie and the Rockers™ from 1986 Each doll represents a cultural reflection of her time and wears a reproduction original outfit. Additionally, each Barbie comes with an extra reproduction fashion look from the same era as well as a replica vintage booklet. What a better way to start collecting – or reconnect with your favourite friend – than the My Favourite Barbie doll series! The golden year promises several other must-haves also, including the beautiful, commemorative 50th Anniversary Barbie® doll released in limited quantities globally, and for all the little Barbie girls, the modern 1959-2009 Bathing Suit Barbie® doll, which is a remake of the original 1959 doll, but updated for 2009. With a year long calendar of exciting launches and initiatives we look forward to celebrating 50 years of the most famous and certainly the most popular fashion doll in the world, Barbie! My Favourite Barbie doll series - $54.95 each Available at David Jones, Myer, Target, Big W, Kmart, Toys ‘R’ Us and Independent Toy Stores For further information and media enquiries please contact: Jason Parlett Baker Brand T: +61 424 607 263 [email protected] www.barbiemedia.com .