Module Pro Formas FULL MODULE TITLE: FASHION TRENDS AND CONTEMPORARY CULTURE SHORT MODULE TITLE: FTCC MODULE CODE: 2FBM 404 CREDIT LEVEL: 4 CREDIT VALUE: 15 credits LENGTH: 1 semester. SCHOOL AND DEPARTMENT: Media art and design, Fashion. MODULE LEADER(S): EXTENSION: EMAIL: HOST COURSE: Fashion Buying Management STATUS: Core SUBJECT BOARD: Fashion PRE-REQUISITES: None CO-REQUISITES: None ASSESSMENT: Coursework STUDY ABROAD: None QUALIFYING MARK(S) FOR ASSESSMENT(S) 35% SPECIAL FEATURES: None ACCESS RESTRICTIONS: None SUMMARY OF MODULE CONTENT: This module will provide you with an understanding of fashion as both a cycle and a process. You will explore the fashion industry within its social, cultural and historical context to develop an understanding of where fashions and trends come from. Through an examination of what has happened in the past you will gain an understanding as to why and how fashion changes. The module will look at how the social, cultural and political climate can all contribute to future shifts in fashion direction. By developing an understanding of what factors impact change, we can start to predict what is going to happen in the future. Identifying new emerging trends is vital to the success of today’s retailers and from clothing to cars companies spend a great deal of time and money trying to get predictions right. MODULE AIMS • To explore the concepts of fashion as both a cycle and a process. • To demonstrate that fashion is an inter-play between social, historical and contemporary culture. To introduce students to the study of the evolution of modern fashion and to recognise the key period and icons who have shaped th fashion in the 20 century and beyond. University of Westminster | Handbook Version: 2014/15 (V1) June 2014 Page 1 of 125 UG Students - Levels 3, 4, 5 and 6 • To explore how the fashion industry interprets social, cultural and historical information to inform decisions in the trend forecasting and product development process. • To evaluate fashion from a new perspective, and to encourage students to think creatively about how to interpret and utilise change LEARNING OUTCOMES On completion of this module the successful student will be able to: Knowledge and Understanding 1. Identify and understand the breadth and width of cultural, social and historical influences that have shaped 20th and 21st century fashion. 2. To describe the nature of the fashion cycle and the fashion process. Specific Skills 3. Discuss the implications of current social and political trends and their possible impact on future fashion design decisions 4. Research and evaluate and communicate ideas and solutions to a defined fashion brief. Transferable skills 5. Work effectively with others as a member of a group and meet obligations to others in seminar and assessment activities. INDICATIVE SYLLABUS CONTENT Introduction to fashion theory: • Fashion as a process and the fashion cycle Fashion Pioneers and the influence of the past: • Here you will investigate the past and how it can influence the future. Who were the fashion pioneers, what influenced them and how do they influence us? The social and cultural factors influencing fashion: • Here you will look at how a broad range of social and cultural factors influence fashion at a direct or subliminal level. You will investigate the interplay between music, film, the media, celebrity and design and look at ways to use cultural research to stimulate ideas Fashion trends and forecasting • How trend forecasters collate their research and generate ideas • How trend information is applied to the fashion and retail industry Fashion as a communication system: • This will be a workshop where you will assess contemporary dress codes and consider the subjective side of analysis and the notion of dress as a complex system of communication and how to decode its meanings TEACHING AND LEARNING METHODS University of Westminster | Handbook Version: 2014/15 (V1) June 2014 Page 2 of 125 UG Students - Levels 3, 4, 5 and 6 All teaching is interactive, including lectures, seminars, workshops and field trips. Tutorials are given to support students in the assignments. Seminar activities are timetabled at the start of the term and require students to undertake preparation work. Group discussion as well as independent research is encouraged and all students are encouraged to keep a press file, which will be used within some of the seminar sessions Activity type Category Student learning and teaching hours* Lecture Scheduled 12 Seminar Scheduled 24 Tutorial Scheduled Project supervisor Scheduled 1 Demonstration Scheduled Practical Classes and workshops Scheduled Supervised time in studio/workshop Scheduled Fieldwork Scheduled External visits Scheduled 6 Work based learning Scheduled Total Scheduled 43 Placement Placement Independent study Independent 107 Total student learning and teaching hours 120 ASSESSMENT RATIONALE Students are assessed on 2 pieces of work. 1. A group presentation worth 30%. This is designed to assess student’s ability to debate, analyse and communicate trend information and collaborate on idea generation. (LO 2,3,4,5) 2. An essay worth 70%. The second assignment assesses the student’s knowledge and understanding of the fashion cycle. Students will explore the interplay of social, historical and contemporary culture. (LO 1,2,3,4) ASSESSMENT CRITERIA The Group Presentation Communication & Information Technology ●Communicate effectively in the presentation ●Use the appropriate technologies to support the presentation Problem Solving & Decision Making ●Apply given tools/methods accurately to a well-defined problem. ●Begin to appreciate the complexity of the issues. ●Apply creative solutions to both familiar and unfamiliar problems Group Work ●Work effectively with others as a member of a group. ●Meet obligations to others (e.g. tutors, peers and colleagues) Management of Information & Research Techniques ●Develop a creative approach to the task ●Collect appropriate data from a range of sources. ●Undertake simple research tasks University of Westminster | Handbook Version: 2014/15 (V1) June 2014 Page 3 of 125 UG Students - Levels 3, 4, 5 and 6 The Individual Essay Understanding and Evaluation ●Accurately define terms and context. ●Identify and evaluate given assumptions and findings Communication & Information Technology ●Communicate effectively in a written format Management of Information & Research Techniques ●Develop a creative approach to the task ●Collect appropriate data from a range of sources. ●Undertake simple research tasks with external guidance. Organisation ●Take responsibility for own learning with appropriate support. ●A good level of attendance. ●Professionalism within the learning environment and participation in activities. ASSESSMENT METHODS AND WEIGHTINGS Name of assessment Weighting % Qualifying mark/set % Group presentation 30 35 Individual Essay 70 35 SOURCES Students need to be reading current newspapers, trade journals, and fashion magazines on a regular basis. Most importantly, they should be taking advantage of access to the London shops, keeping up-to-date with Designer brands, style and innovation hotspots and High Street retailers and evaluating market trends independently Recommended reading: Kim E, Foire E & Kim H (2011) Fashion trends: Analysis and forecasting. Berg Raymond, M (2010) The Trend Forecasters Handbook. Laurence King Martin R (2001) The fashion Book. Phaidon English B, (2010) Fashion: The 50 most influential fashion designers of all time. Barons education series Lynch A (2009) Changing Fashion: A critical introduction to trend analysis and meaning. Berg Bruzzi S and Gibson P (2000) Fashion Cultures: theories, explanations and analysis. Routledge Jenkyn Jones, S. (2011) Fashion Design. Laurence king publishing Craik, J. (2009) Fashion: key concepts. Berg Davis, F. (1994) Fashion, Culture and Identity, Chicago University press Barnard M. (2002) Fashion as Communication, Routledge Jackson T., Shaw D., (2006) The Fashion Handbook, Routledge Baxter- Wright E and Clarkson K (2010) Vintage Fashion. Carlton University of Westminster | Handbook Version: 2014/15 (V1) June 2014 Page 4 of 125 UG Students - Levels 3, 4, 5 and 6 Jaeger, A (2009) Fashion makers fashion Shapers. Thames & Hudson Breward C ( 1995) The culture of fashion. Manchester University press. Drapers record WGSN.com Thebusinessoffashion.com Style.com Vogue.com DATE OF INITIAL VALIDATION: 2007 DATES OF APPROVED MODIFICATIONS: July 2011 DATE OF RE-VALIDATION/REVIEW: March 2012 FULL MODULE TITLE: LONDON FASHION SHORT MODULE TITLE: London Fashion MODULE CODE: MFMM402 CREDIT LEVEL: 4 CREDIT VALUE:15 LENGTH: 1 Semester SCHOOL AND DEPARTMENT: Media, Art and Design, Fashion MODULE LEADER(S): Nicola EXTENSION: EMAIL: Mansfield 67959 Kate Hopkin HOST COURSE: Fashion Merchandise Management STATUS: Option SUBJECT BOARD: Fashion PRE-REQUISITES: None CO-REQUISITES: None ASSESSMENT: Group presentation 40% Individual Course work 60% STUDY ABROAD: No alternative assessment required QUALIFYING MARK(S) FOR ASSESSMENT(S): 35% SPECIAL FEATURES: None ACCESS RESTRICTIONS: None University of Westminster | Handbook Version: 2014/15 (V1) June 2014 Page 5 of 125 UG Students - Levels 3, 4, 5 and 6 SUMMARY OF MODULE CONTENT: This module will cover the history of London Fashion from the swinging sixties to the present day. Looking at the iconic names associated with London Fashion from the 1960's, including Biba and Quant, through to the present day fashion hot spots of Shoreditch and the East End