Intelligence in our hands Intelligence in our hands 3 CRAFTMANSHIP COMPANY PRESENTATION - ww 02 - 05 -2018 Where we are Born in Italy — grown all over the world. We are familiar with the beauty of what surround us, the work in Poltrona Frau is a beautiful blend of a long heritage, elegant creativity, handwork, and finest materials. It is quintessentially Italian. 4 WHERE WE ARE COMPANY PRESENTATION - ww 02 - 05 - 2018 Where we are Tolentino (MC) Tolentino (Italy) 40.000 mq 5 WHERE WE ARE COMPANY PRESENTATION - ww 02 - 05 -2018 Mission Understand our tradition and image the future — with passion and expertise. We create understated and elegant objects inspired by tradition and projected into the future to offer living solutions and guarantee the emotional and aspirational needs of a refined and sophisticated international clientele. 6 MISSION COMPANY PRESENTATION - ww 02 - 05 -2018 Divisions One Company — Three divisions: Residential . Residential . Contract . Interiors in Motion Since more than one century our quality products are used to furnish Contract Interiors in Motion homes, offices, places of interaction, travel environments. 7 DIVISIONS COMPANY PRESENTATION - ww 02 - 05 -2018 Residential Division - Home A Poltrona Frau Home has always the right atmosphere — yours. Not only sofas and armchairs, but even bookcases, tables, beds, wardrobes, cupboards and interior ours a complete home décor system expressing their philosophy of living. 8 RESIDENTIAL DIVISION (HOME) COMPANY PRESENTATION - ww 16 – 03 -2018 Residential Division - Office Even in the office — take it easy. Poltrona Frau Oce Division studies specific solutions for high profile oces. Elegant, longlasting furniture that will optimize all spaces, from the executive to the common areas, from the hall and waiting areas to the meeting rooms. 9 RESIDENTIAL DIVISION (OFFICE) COMPANY PRESENTATION - ww 02 - 05 -2018 Residential Division - Collection overview 10 RESIDENTIAL DIVISION COMPANY PRESENTATION - ww 02 - 05 -2018 Residential Division – Collection overview 11 RESIDENTIAL DIVISION COMPANY PRESENTATION - ww 02 - 05 -2018 Residential Division – Collection overview 12 RESIDENTIAL DIVISION COMPANY PRESENTATION - ww 02 - 05 -2018 Residential Division – Collection overview 13 RESIDENTIAL DIVISION COMPANY PRESENTATION - ww 02 - 05 -2018 Residential Division – Collection overview 14 RESIDENTIAL DIVISION COMPANY PRESENTATION - ww 02 - 05 -2018 Residential Division – Collection overview 15 RESIDENTIAL DIVISION COMPANY PRESENTATION - ww 02 - 05 -2018 Residential Division –Top 10 sellers ARCHIBALD — Jean-Marie Massaud, 2009 GRANTORINO — Jean-Marie Massaud, 2013 FIDELIO — Roberto Lazzeroni, 2016 DOWTOWN — Jean-Marie Massaud, 2014 CHESTER — Renzo Frau, 1912 LET IT BE — Ludovica + Roberto Palomba, 2017 MONTERA — Roberto Lazzeroni, 2013 BRETAGNE — Poltrona Frau Style & Design Centre, 2010 MASSIMOSISTEMA — Poltrona Frau Style & Design Centre, 2009 GINGER — Roberto Lazzeroni, 2011 16 RESIDENTIAL DIVISION – TOP 10 COMPANY PRESENTATION - ww 02 - 05 -2018 Let it Be – Ludovica + Roberto Palomba A famous song by the Beatles, it is evocative of a period of newfound freedom from all types of formalism and convention.. 17 RESIDENTIAL DIVISION – LET IT BE COMPANY PRESENTATION - ww 02 - 05 -2018 Let it Be – Ludovica + Roberto Palomba 18 RESIDENTIAL DIVISION – LET IT BE COMPANY PRESENTATION - ww 02 - 05 -2018 Cockpit – Ferrari Design Centre 19 RESIDENTIAL DIVISION - OFFICE COMPANY PRESENTATION - ww 02 - 05 -2018 Contract Division An armchair for two — or two thousand. If the occasion requires it, we can also think big, transferring our artisan experience and approach to living to a large-scale basis. Our Contract Divison creates tailormade, turnkey interior design projects for theatres, conference halls, high profile shops, restaurants, hotels, museums, political and cultural institutions. 20 CONTRACT DIVISION COMPANY PRESENTATION - ww 02 - 05 -2018 Contract Division Walt Disney Concert Hall, Los Angeles European Parliament, Strasbourg Ferrari Stores Louis Vuitton, Paris Apple Town Hall, Cupertino Palau de les Arts, Valencia 21 CONTRACT DIVISION COMPANY PRESENTATION - ww 02 - 05 -2018 Interiors in Motion An ode to slowness — even at 350km/h. Dal 1984 con Lancia Thema Ferrari 8:32 nasce la divisione Interiors in Motion. Oggi siamo partner di Alitalia, Audi, BMW, Bugatti, Chrysler, Etihad, Ferrari, Infiniti, Jaguar, Lamborghini, Land Rover, Lexus, Maserati, NTV, Pershing, Porsche, Riva and many other top class brands. 22 INTERIORS IN MOTION COMPANY PRESENTATION - ww 02 - 05 -2018 Heritage We have a great future — behind us. Renzo Frau founded Poltrona Frau in Turin in 1912. In the 30’s it was already a status symbol. 23 HERITAGE COMPANY PRESENTATION - ww 02 - 05 -2018 Heritage We have a great future — behind us. The more you “live” a story, the more interesting it becomes. This is true for the leather of our sofas as for our company’s history, so full of personal experiences, encounters, professional skills and inspiring visions, which have made it a “unicum”. A story that completes itself and stands out in the multicoloured Italian manufacturing and creative world. 24 HERITAGE COMPANY PRESENTATION - ww 02 - 05 -2018 Heritage - Timeline 1912 1921 1924 1926 1930 1962 1965 Renzo Frau founds The Poltrona Frau “Smoke” is an Poltrona Frau is the Poltrona Frau Poltrona Frau Gio Ponti signs the the company in illustrated catalogue illustration by Nanni, official supplier of furnishes Rex and moves its Dezza collection. Turin. is printed. representing a the Royal family of Conte Grande, production plant to woman holding a Savoia. magnificent Tolentino. cigarette. transatlantic ships. 1968 1976 1984 1984 1986 1989 1994 Luigi Massoni Opening of a series Thanks to the At Spoleto first Lancia Thema Art Direction of Lella Poltrona Frau designs Lullaby bed of monobrand Antropovarius Auditorium project Ferrari 8:32. The and Massimo realizes the interiors and Dilly Dally. showrooms in armchair by F. A. from Poltrona Frau. Interiors in Motion Vignelli. The for Ferrari. Rome, Bari, Turin. Porsche, Poltrona Contract Division is division is created. Intervista armchair Frau launches the created. is designed. office collection. 25 HERITAGE - TIMELINE COMPANY PRESENTATION - ww 02 - 05 -2018 Heritage - Timeline 1999 1999 2008 2009 2011 2011 2012 European The Titano table by Empac is designed Museum of Fine Art, Top Class Jal by Poltrona Frau Paris 100th Anniversary Parliament with the Pierluigi Cerri wins by Grimshaw by Foster + Ross Lovegrove opens in Rue du from the foundation Monsieur Pol the Compasso Architects in New Partners. design. Bac. and opening of the armchair. d’Oro Award. York. Poltrona Frau Museum. 2013 2014 2014 2015 2016 2016 2017 Jean-Marie Poltrona Frau is part Poltrona Frau Poltrona Frau opens Ethiad Airways wins Franco Moschini, Poltrona Frau Massaud designs of the Haworth designs Magnifica, its flagship store in the Crystal Cabin Poltrona Frau celebrates the 70th the GranTorino family. an elegant armchair Via Manzoni, Milan. Award 2016 with the President, wins anniversary of sofa, that wins the for Alitalia. first-class cabins by the Compasso Ferrari with the Poltrona Frau in the Wallpaper Award in Boeing 787. d’Oro ADI. Cockpit armchair. 2014.. 26 HERITAGE - TIMELINE COMPANY PRESENTATION - ww 02 - 05 -2018 Poltrona Frau Museum A place full of history — a place of inspiration. Poltrona Frau Museum is in Tolentino (headquarter of the brand) and is designed by architect Michele De Lucchi to represent the values and spirit of Poltrona Frau. 27 POLTRONA FRAU MUSEUM COMPANY PRESENTATION - ww 02 - 05 -2018 Poltrona Frau Museum A place full of history — a place of inspiration. Michele De Lucchi 28 POLTRONA FRAU MUSEUM COMPANY PRESENTATION - ww 02 - 05 -2018 Research and Innovation We are over a hundred years old — but we still think about our future. Poltrona Frau is research and development as garantee of the best quality standard. Every new project, represented a new challenge, and every new challenge has required new answers in terms of raw materials, manufacturing processes and technologies. 29 POLTRONA FRAU RESEARCH AND INNOVATION COMPANY PRESENTATION - ww 02 - 05 -2018 Craftmanship We use the most advanced technology of the world — our hands. Intelligence in our hands. That special combination of experience and sensibility that allows you to feel if a padding is well distributed, or if the pleats have the right thickness or if a lining is well stretched. 30 POLTRONA FRAU VALUES COMPANY PRESENTATION - ww 02 - 05 -2018 Leathership® Quality for us is always — at the first place. Leathership represents the Poltrona Frau primacy in the evolution and manufacture of leather. At the same time it encloses the sense of a long- lasting expertise coupled with continuous research and innovation to stand always as the beacon in the industry. 31 POLTRONA FRAU VALUES COMPANY PRESENTATION - ww 02 - 05 -2018 Sustainability We try to improve any environment — even the one we live in. Poltrona Frau is production processes that respect the environment and resources. 32 POLTRONA FRAU VALUES COMPANY PRESENTATION - ww 02 - 05 -2018 Designers Many have written our story — that is what makes it so unique. Beside working on our history, we constantly deal with the most prestigious names of international design. 33 DESIGNERS COMPANY PRESENTATION - ww 02 - 05 -2018 Designers 12 Pritzker Price winners have collaborated with Poltrona Frau. FRANK O. GEHRY (1989) Walt Disney Concert Hall Los Angeles, 2003 From Gae Aulenti,