2019/20 MEDIA INFORMATION KIT NATIONAL GEOGRAPHIC MAGAZINE | NATIONAL GEOGRAPHIC MAGAZINE THE ROLE OF WITH EACH ISSUE, AS PIONEERS OF TRUSTED, UNBIASED NATIONAL GEOGRAPHIC THE MEDIA FRONTIER, LONG-FORM JOURNALISM GOES FURTHER— National Geographic continues to push is as important as ever, providing by telling stories of humankind from the magazine into new terrain, creating a spotlight for the important stories an up-close perspective to deepen a more immersive journey and experience that define our time and matter people's understanding of the world for its audience while re-thinking the most to a new generation. and their role in it. role it can play for its partners. | HIGHLIGHTS NATIONAL GEOGRAPHIC Compared with all MRI-measured magazines, MAGAZINE IS MORE VIBRANT National Geographic ranks #1 in reach of: THAN EVER, WITH 80% OF READERS RATING THE | Men MAGAZINE AS VERY GOOD/ONE | Generation Z OF MY FAVORITES, AND A TOTAL REACH OF 27.959,000 ADULTS. | Postgraduate degree BUT MORE IMPORTANT THAN | Influentials THE SIZE OF OUR AUDIENCE DID YOU KNOW? IS ITS QUALITY, WHICH | Emerging Millennials (Millennials with A third of National PROVIDES OUR PARTNERS THE HHIs of $200,000+) Geographic magazine OPPORTUNITY TO CONNECT readers are millennials. | Self-employed Professional/Managerial That’s more than WITH AFFLUENT, EDUCATED, 9.5 million readers, which makes millennials INFLUENTIAL CONSUMERS. the largest audience segment of our readership. Source: GfK MRI 2019 Spring | EDITORIAL CALENDAR 2020 | STORY DESCRIPTIONS NATIONAL GEOGRAPHIC’S ORIGINAL JOURNALISM FOCUSES ON CORE TOPICS SUCH AS SCIENCE AND INNOVATION, ADVENTURE AND EXPLORATION, CRITICAL ISSUES, CULTURE, AND THE NATURAL WORLD. JANUARY MARCH Earth: The Next 50 Years | Special Issue: FUTURE OF | Cover: END OF TRASH | If we allow current trends to continue, MEDICINE | In nature, stuff moves in circles. But humans it's not crazy to worry about the end of Future of Women’s Health have thrown a monkey wrench into the civilization. It's also possible, though, that elegant machinery. We voraciously we will emerge from this "forest dark" Zoanne Clark, a former E.R. physician with a new way of living on Earth, one that and now an executive producer and extract resources from one part of nature, transform them into consumer goods doesn't deplete the planet's natural riches writer for the ABC series, “Grey’s or require us to decamp for Mars. Anatomy,” looks at the state of women’s and services, and dump the waste in a health and wellness. place where it’s a pollutant rather than a resource. The solution, some people MAY Pain say, is to make our economy more like Scientists are just now starting to a natural ecosystem. | Cover: UNVEILING THE AMERICAS | understand how the brain experiences Chibok Girls As revolutionary imaging technology is pain and to explore the genetic basis for enabling researchers to detect ancient why people experience pain differently. Five years after girls in Chibok, Nigeria ruins hidden by dense jungle canopies were captured by the militant group World’s Healthiest Diet for centuries, how can a nation that’s Boko Haram, the girls and their families economically yet rich in cultural and “Blue Zones” author Dan Buettner will are trying to put their lives together. Of ecological treasures blaze a path toward look at what researchers have learned the 276 Chibok students kidnapped, sustainable development? about why certain foods help us live 112 are still missing. Five years after the longer, healthier lives. abduction, Nigerians still wonder, where Autism are our girls? Microbiome Autism is a rapidly growing diagnosis—up 600 percent in the past 20 years. A great Research into our microbiome is rapidly deal has been written about why, but this revolutionizing our understanding of APRIL story focuses on the “who?”—spotlighting the vital role the 40 million bacteria in | Special Issue: EARTH DAY @ 50 | the increases attention on underserved our intestines and elsewhere play in our groups and adults who have spent most of physical—and mental—health. TWO PASTS, TWO FUTURES: The Good and the Bad their lives misdiagnosed or undiagnosed. Each story will be a reported essay, Genius Aretha FEBRUARY documented with an expansive graphics Our story on Aretha Franklin will chart | Cover: CLOTILDA SLAVE SHIP | package and accompanied by sidebar the arc of her genius and the impact she’s After a yearlong search by marine examples and annotations. The stories had beyond music, especially in the fight archaeologists, the schooner Clotilda— will form a narrative that defines the for civil rights. Her musical genius was the last known ship to bring enslaved moment and the planetary choice. nurtured by her family and community, Africans to America’s shore—has been Earth: The Last 50 Years and we’ll look at her life experiences that link back to her genius. discovered in a remote arm of Alabama’s Nat Geo looks at a half-century of Mobile river, shedding new light on a lost progress and damage. Since 1970, as the chapter of American history. human population has exploded, taking JUNE American Prairie environmental destruction global and | Cover: WWII ANNIVERSARY | altering climate for centuries to come. Today the “American Serengeti” is one Women and Migration of the fastest disappearing areas in the At the same time, the number of people American West due to climate change living in extreme poverty has plummeted, A team of women photographers from and hunting. This story looks at the and people are living much longer. The Everyday Projects will document efforts of the American Prairie Reserve Earth Today: A Photo Essay how migration impacts women world- wide, and show the massive scope of how to create a 3-million-acre, fully functioning Between past and future, Nat Geo ecosystem. social, economic, political, and climate presents a time capsule of 2020— issues, among others, are pushing and Modern Beauty a portfolio of photographs capturing pulling women from their homes. Beauty standards are at once a the beauty of Earth today and what's celebration of femininity and an agent being lost. of conformity. This story will document women as they navigate the complex pressures of modern beauty standards, especially with the added pressures All editorial subject to change. created by the internet and social media. Contact [email protected] for information or advertising opportunities. | EDITORIAL CALENDAR 2020 | STORY DESCRIPTIONS Tompkins Atomic Bomb Menstruation Former CEO of Patagonia, Kris Tompkins, We mark the 75th anniversary of the For millennia, menstruation has been spent the past several years buying first—and, so far, only—times that both considered sacred and feared. This and conserving millions of acres of land nuclear weapons were fired in war. Nat story will examine how the spectrum of throughout South America with her Geo returns to Japan for what may be menstrual stigmas manifest in science, now-deceased husband Doug Tompkins, one of the last anniversaries witnessed culture, and communities around the the founder of The North Face. In the by many hibakusha, the bomb survivors. world, and highlight the new science that process, they’ve inspired citizens to take U.S. Child Marriage is, at long last, giving women a deeper pride in their country’s stunning, unique, understanding of their bodies. and diverse landscapes and motivated 200,000 children were married in America governments to protect the land. But there from 2000 to 2015. In the U.S., 25 states NOVEMBER is a lot more work to do. have yet to set a minimum age below which a child cannot marry. This story will look | Cover: RISE OF THE MACHINES | at the life-long consequences of child This story will explore the software, JULY marriage and the complicated issues that machines, and factories behind the | Everest Special Issue: THE ROOF lead to such a choice. Fourth Industrial Revolution and the OF THE WORLD | impact of this revolution on the labor force—and by extension, the political Everest Expedition SEPTEMBER climate both in the U.S. and globally. This story documents the findings of the | Cover: GLADIATORS | Women and Democracy single-most comprehensive scientific expedition to Mount Everest in history Bengal Girls Across continents, women are finding in an effort to better understand the This is an investigative look at child new power in numbers as politics pave impacts of climate change on the region. trafficking in West Bengal, India. Since the way for more women in decision- making positions. Mustang Treasures 2011, more than 35,000 minor girls have been reported missing and presumed High in remote northern Nepal, the ancient kidnapped, many of whom are sold to DECEMBER Kingdom of Mustang is facing a crisis: gangs and forced into prostitution. looters are stealing their antiquities. | Cover: REPATRIATION | Snow Leopards Ostriches For decades, leaders from Egypt to This big cat once reigned supreme in the Let’s look at the original big bird, the original Nigeria to Peru have called for the Himalayas. We’ll cover efforts to protect weird and wild – the ostrich. return of cultural treasures “looted” by the species, which is vulnerable to climate European explorers and colonizers, a plea that has fallen mostly on deaf ears. change, habitat loss, and human activities, OCTOBER such as poaching. This story will explore some of the most | Cover: GREAT LAKES | hotly debated questions of our post- Everest North Side colonial times: Where do the world’s The Great Lakes hold 20 percent of the great cultural treasures belong? Writer Mark Synnott and photographer world’s freshwater, and more than 35 Renan Ozturk lead a team up the Tibet million people rely on their six quadrillion Living Lullabies side of Mount Everest. gallons for drinking. In a warming world, Living Lullabies illuminates critical issues Himalaya Water Tower where drought will become increasingly facing women and children through the We will examine the current state and common, the Great Lakes may be North multidisciplinary storytelling of families’ future of the Himalaya glaciers that serve America’s most valuable resource, more night-time rituals.