Taiwan Table of Contents Table of Contents _____________________________________________________________________________ 2 Doing Business in Taiwan ____________________________________________________________________ 7 Market Overview ____________________________________________________________________________________ 7 Market Challenges __________________________________________________________________________________ 7 Market Opportunities _______________________________________________________________________________ 8 Market Entry Strategy ______________________________________________________________________________ 9 Political Environment _______________________________________________________________________ 10 Political Environment _____________________________________________________________________________ 10 Selling US Products & Services _____________________________________________________________ 11 Using an Agent to Sell US Products and Services _________________________________________________ 11 Establishing an Office _____________________________________________________________________________ 12 Franchising ________________________________________________________________________________________ 12 Direct Marketing __________________________________________________________________________________ 12 Joint Ventures/Licensing _________________________________________________________________________ 13 Selling to the Government ________________________________________________________________________ 13 Distribution & Sales Channels ____________________________________________________________________ 14 Express Delivery __________________________________________________________________________________ 14 Selling Factors & Techniques _____________________________________________________________________ 15 E-commerce _______________________________________________________________________________________ 15 Overview ................................................................................................................................................................................................15 Internet Penetration Rate ...............................................................................................................................................................16 Current Market Trends ....................................................................................................................................................................16 Domestic e-commerce (B2C) ........................................................................................................................................................17 Cross-Border e-commerce .............................................................................................................................................................17 B2B e-commerce .................................................................................................................................................................................17 E-commerce Services ........................................................................................................................................................................18 E-commerce Intellectual Property Rights ...............................................................................................................................18 Popular e-commerce Sites ..............................................................................................................................................................18 Online Payment ...................................................................................................................................................................................18 Mobile e-commerce ...........................................................................................................................................................................19 Digital Marketing ................................................................................................................................................................................19 Major Buying Holidays .....................................................................................................................................................................19 Social Media ..........................................................................................................................................................................................19 Trade Promotion & Advertising __________________________________________________________________ 20 Pricing _____________________________________________________________________________________________ 21 2 Sales Service/Customer Support _________________________________________________________________ 21 Protecting Intellectual Property __________________________________________________________________ 21 Due Diligence ______________________________________________________________________________________ 23 Local Professional Services _______________________________________________________________________ 23 Principal Business Associations __________________________________________________________________ 24 Limitations on Selling US Products and Services _________________________________________________ 28 Web Resources ____________________________________________________________________________________ 29 Leading Sectors for US Exports & Investments ____________________________________________ 30 Computer Services & Software (CSV/CSF) _______________________________________________________ 31 Overview ................................................................................................................................................................................................31 Sub-Sector Best Prospects ..............................................................................................................................................................31 Opportunities .......................................................................................................................................................................................32 Web Resources ....................................................................................................................................................................................32 Education __________________________________________________________________________________________ 34 Overview ................................................................................................................................................................................................34 Sub-Sectors Best Prospects ............................................................................................................................................................35 Opportunities .......................................................................................................................................................................................36 Web Resources ....................................................................................................................................................................................36 Electric Power Equipment (ELP) & Energy ______________________________________________________ 37 Overview ................................................................................................................................................................................................37 Sub-Sectors Best Prospects ............................................................................................................................................................38 Opportunities .......................................................................................................................................................................................39 Web Resources ....................................................................................................................................................................................39 Semiconductor Manufacturing Equipment _______________________________________________________ 40 Overview ................................................................................................................................................................................................40 Sub-Sectors Best Prospects ............................................................................................................................................................41 Competition...........................................................................................................................................................................................41 Web Resources ....................................................................................................................................................................................41 Franchising ________________________________________________________________________________________ 43 Overview ................................................................................................................................................................................................43 Sub-Sector Best Prospects ..............................................................................................................................................................43