The written works of Meryll Sarco Introduction Below is an excerpt from my blog: http://meryllsarco.wordpress.com. Who am I? I am not defined by my age, my race, nor my ancestry. Though, I think it would still be cool to to tell you that I am a Filipino who grew up and resides in the busy city of Metro Manila; born to an Ilonggo father and a Davaoeno mother. I have one sibling: my favorite brother, two dogs, and a stray cat who have four kittens squatting in our backyard. I am also not defined by any status whatsoever. I am single and at a place in my life where I can say that I am happily and blessedly so. I refuse to be defined by my vocation. In case you’re wondering, I have worked five jobs since graduation, the current one being a business development and marketing professional for a global law firm – a job I am grateful to God for. Yet, this I consider far from my real calling and life purpose. I am not defined by my physical appearance though I honestly admit that I occasionally struggle with the concept of “self-brand” as the marketers of today promote. I am definitely overweight — I have been ever since I was a child. I know that this needs to change, but my physical appearance and the aim to be healthy is not for aesthetic reasons. I don’t want them to be. There is a higher purpose for my attempts at weight loss. I belabor to say all that because I want to emphasize that I am defined by someone else other than myself. This person defines me because he created me. He knows me so much better than I know myself. He knit me in my mother’s womb. He knows how many hairs I have on my head – at all times, regardless of hair fall. Even before the world began, he already knew me. To know this person in an intimate and loving relationship, I’ve discovered, is the main point of my existence. All my life directed, moved, shaped, and defined by him. “His name is Jesus and he loves me and I know this cause he died for me and he rescued me. There is no greater love in the world.” as sung by Smokie Norful in his song “No Greater Love.” I have not archived old posts from this blog so if you reach as far back as the beginning, you should see my imperfections and that’s okay. Even my mistakes do not define me. December of 2016, I write this description more as a personal reminder that I hope to shine the spotlight not on me but on Jesus. The Jesus of the bible. The one who saves people from sin. The one who defeated death. The one, true, living God. I welcome your comments, discussions, and questions; confident that nothing any man does will ever separate me from the love of God in Christ Jesus. That’s grace, my friends. Welcome and hope you enjoy reading. PR & Advertising This section compiles the work done while employed as a copywriter in an advertising agency as well as those done as a freelance writer. I was usually hired by a press relations agency. Client: Development Bank of the Philippines Project: New deposit products Brief: Launch DBP’s new deposit products Meryll Sarco’s portfolio page !4 of !22 Client: Syngenta Project: Move out postcard Brief: A creative way to announce their change of office address Meryll Sarco’s portfolio page !5 of !22 Client: Syngenta Project: Corporate print ad Brief: A campaign that targeted Filipino mango farmers which aimed to increase sales for Syngenta’s mango-farming related products. Meryll Sarco’s portfolio page !6 of !22 Client: Hyundai Project: Print ad Meryll Sarco’s portfolio page !7 of !22 Client: Bistro Group Project: Fish & Co. seasonal menu cover Meryll Sarco’s portfolio page !8 of !22 Client: Bistro Group Project: Italianni’s seasonal menu insert Meryll Sarco’s portfolio page !9 of !22 Client: Think Ideas Manila Project: Corporate website: www.thinkideasmanila.com Brief: Relaunch the advertising agency’s website Meryll Sarco’s portfolio page !10 of !22 Tiger Energy Biscuits Inquirer Libre 2011 4 OUT OF 5 NA BATA MAARING BUMAGSAK NGAYONG PASUKAN! Mga studyante, bumabagsak dahil kulang sa tamang nutrisyon According to the Food and Nutrition Research Institute the 3 main meals - breakfast, lunch and dinner while of the Philippines (FNRI), 21.5 percent or almost 4 out snacks are left behind; leaving their children to choose of 5 Filipino kids aged 6-12 do not meet their daily whatever it is they want to snack on. But, what moms energy needs, which can lead to undernutrition, a should know is that snacking is just as important as common cause of poor performance of kids. the regular meals they give throughout the day. The 7th National Nutrition Survey (NNS), a According to the 7th National Nutrition Survey comprehensive report conducted in 2008 by the FNRI, conducted by the Food and Nutrition Research revealed that among 6-to-10 year olds, for every 100 Institute of the Department of Science and Technology children, about 26 were underweight while 33 were (FNRI – DOST), only 21.5 percent meet or almost 4 out below average in height. According to the survey, of 5 Filipino kids ages 6-12 do not meet their daily undernutrition is a concern that, if not addressed, energy needs. This can also be the cause for poor could lead to a weak immune system, poor growth and school performance of our children. Therefore, it is development and various micronutrient deficiencies. important that we provide our children with healthy And as mentioned, poor performance in the school. and nutritious food not only to help boost their energy throughout the day but to help them achieve their In his article “Fixing Philippine Education” for the Safe aspirations in the future. Democracy Foundation website, writer Joel Adriano reported that while the Philippines boasts a high Recently, Tiger Energy Biscuits brought to light issues literacy rate (at 93.4 percent, it’s practically at par with regarding the importance of providing nutritious baon those of developed countries than developing ones), for kids and the effects of poor nutrition on school and is known globally as the source of highly skilled performance in a discussion hosted by the brand in workers and excellent communicators of the English collaboration with the Bulong Pulungan Media Forum. language, our school system shows signs of During the event, the Food and Nutrition Research increasing dropout and repetition rates as well as poor Institute of the Department of Science and Technology overall performance. was also on hand to provide insightful survey data on the nutritional status of Pinoy children. “In fact, education outcome in the Philippines is quite low in comparison to the rest of East Asia,” said The forum highlighted interesting insights for mothers Adriano. “A study showed that about 30 percent of who want the best for their children. children in Grades 1 and 2 eventually drop out of A mother’s desire is for her children to perform well in school,” writes Janryll Fernandez in a Philippine Daily school in order for them to fulfill their dreams. Inquirer article dated July 2010. However, to realize that goal, kids need proper Therefore, it is not unlikely that poor nutrition and poor nutrition to become healthy, strong, and well-rounded overall performance in the schools are directly related. individuals. Tiger Energy Biscuits can help kids get their daily energy and nutrition requirements. What can we do to address this? One solution is to ensure that the food children eat while in school is as Tiger Energy is a great baon because it is delicious nutritious as the meals they get while at home. and nutritious, made of wheat, has milk and is fortified Mothers should be more aware of nutritious with Enermaxx. This is a combination of nine vitamins alternatives when planning their children’s meals, and six minerals that help your kids meet their daily including snacks (or baon) for school. While they do nutrition needs and help give your child an energy plan healthy meals for lunch and dinner, the in- boost for his busy day. between meal periods (recess and merienda after With school just around the corner, mothers have a lot school) are also important to help boost children’s to consider in preparing their kids for a new academic energy. year, but Tiger Energy Biscuits can help take care of The survey data gathered involved all 17 regions of the one concern: delicious nutrition. Therefore, when country, 79 provinces and NCR, 3,377 Enumeration choosing the right baon for kids, make sure it is Areas, 36,634 households, and 191,316 individuals. delicious and nutritious— like Tiger Energy Biscuits. TIGER BISCUITS: POSIBLENG TULONG SA PAG-AARAL So moms, let’s take a stand and join Tiger Energy’s mission in fighting poor nutrition and poor school The quantitative research commissioned by Kraft performance in the country. Let us help our kids to Foods Philippines shows that biscuit is the most stay healthy and active so that they can give their best consumed snack item among kids aged 6-12. That’s in school. Sa Tiger, delicious at nutritious ang why moms should always make sure that the biscuits pinapabaon mo! they serve to their kids are delicious and nutritious. A qualitative research commissioned by Kraft Foods Philippines shows that moms only give importance to Meryll Sarco’s portfolio page !11 of !22 Share it Well: Proper Ways to Spread the Word about your Wedding Registry OCTOBER 01, 2017 | BY MERYLL SARCO http://www.smhome.com.ph/tip/share-it-well-proper-ways-to-spread-the-word-about-your-wedding-registry For most Filipinos, being invited to a wedding comes with the unspoken rule of bringing a gift for the couple.