<p>Lesson 1.1 Genesis of SEM </p><p>Copyright © 2016 by Sports Career Consulting, LLC </p><p>History of SEM </p><p><strong>Lesson 1.1 </strong></p><p>What is SEM? </p><p>Acronym for: </p><p><strong>S</strong>ports and <strong>E</strong>ntertainment <strong>M</strong>arketing </p><p>Copyright © 2016 by Sports Career Consulting, LLC </p><p>History of SEM </p><p><strong>Lesson 1.1 </strong></p><p>The Evolution of SEM </p><p>SEM is a relatively new concept </p><p>➢ Forms of sports marketing started as early as <br>1858 (first known athletic event to charge admission took place at a baseball game) </p><p>➢ Entertainment as we know it today (movies, radio, television, music) exploded from 1900 on, and as technology improved, so did the products being offered </p><p>Copyright © 2016 by Sports Career Consulting, LLC </p><p>History of SEM </p><p><strong>Lesson 1.1 </strong></p><p>The Evolution of SEM </p><p>SEM is a relatively new concept </p><p>➢ The 1900’s also brought the advent of carnivals, amusement parks, and theme parks which evolved from (but did not completely replace) fairs, circuses and festivals </p><p>Copyright © 2016 by Sports Career Consulting, LLC </p><p>History of SEM </p><p><strong>Lesson 1.1 </strong></p><p>The Evolution of SEM </p><p>Many events influenced growth </p><p>➢ Evolved as fan support grew with willingness to spend discretionary income on sports </p><p>➢ Emergence of radio and television increase exposure to sports. </p><p>Copyright © 2016 by Sports Career Consulting, LLC </p><p>History of SEM </p><p><strong>Lesson 1.1 </strong></p><p>The Evolution of SEM </p><p>➢ Corporations began to see the benefit with sports affiliations, resulting in a sponsorship boom </p><p>➢ Celebrity endorsements and naming rights deals became common industry practice </p><p>➢ Advancement of technologies making it easier to consume sports and entertainment while more sports and entertainment properties are introduced </p><p>Copyright © 2016 by Sports Career Consulting, LLC </p><p>History of SEM </p><p><strong>Lesson 1.1 </strong></p><p>Industry Size &amp; Scope </p><p>➢ The sports business industry is one of the </p><p><strong>largest and fastest growing industries </strong>in </p><p>the US <br>➢Overall size of the entire sports industry in the <br>U.S. is around $485 billion </p><p>(global, the sports industry is estimated to be around $1.5 trillion) </p><p>Copyright © 2016 by Sports Career Consulting, LLC </p><p>History of SEM </p><p><strong>Lesson 1.1 </strong></p><p>Industry Size &amp; Scope </p><p><em>How does the </em><strong>sports </strong><em>industry stack up against other industries? </em></p><p>Copyright © 2016 by Sports Career Consulting, LLC </p><p>History of SEM </p><p><strong>Lesson 1.1 </strong></p><p><strong>2014 Sports Industry Revenue Streams </strong></p><p>Sports goods equipment </p><p><em>(retailers) </em></p><p>Racetracks, sports teams &amp; other spectator sports </p><p>“Big 4” U.S. sports leagues <br>Fitness and recreation </p><p>NCAA sports <br>NASCAR </p><p></p><ul style="display: flex;"><li style="flex:1">0 5&nbsp;10 15 20&nbsp;25 30 35 40 60 </li><li style="flex:1">80 </li></ul><p></p><p><strong>Source: </strong><em>Plunkett's Sports Industry Almanac </em></p><p><strong>Overall Spending (In Billions) </strong></p><p>Copyright © 2016 by Sports Career Consulting, LLC </p><p>History of SEM </p><p><strong>Lesson 1.1 </strong></p><p>Industry Size &amp; Scope </p><p>➢ Entertainment industry extends from movies, television and radio, to theatre, home entertainment, amusement/theme parks, gaming and much more </p><p>➢ Consumers have shown an insatiable appetite for entertainment resulting in an industry boom </p><p>Copyright © 2016 by Sports Career Consulting, LLC </p><p>History of SEM </p><p><strong>Lesson 1.1 </strong></p><p>Broadly measured, the entertainment and media industry spans multiple sectors </p><p>➢ 9,566 FM radio stations in the US ➢ Over 1.4 billion movie tickets are sold each year in U.S. theaters </p><p>➢U.S. communications and media spending: <br>● $891.5 billion in 2008 ● $1.12 trillion in 2012 ● $1.416 trillion in 2016 (estimated) </p><p>Copyright © 2016 by Sports Career Consulting, LLC </p><p>History of SEM </p><p><strong>Lesson 1.1 </strong></p><p>Broadly measured, the entertainment and media industry spans multiple sectors </p><p>➢ Of the 50 billion+ downloads sold in the history of the iTunes store, 15 of the 25 most downloaded apps ever are <strong>games </strong></p><p>Copyright © 2016 by Sports Career Consulting, LLC </p><p>History of SEM </p><p><strong>Lesson 1.1 </strong></p><p><strong>Entertainment Industry Revenue Streams </strong></p><p>Film/theatrical/DVD TV broadcast and cable </p><p>Music industry </p><p>Electronic gaming Amusement/theme park </p><p>Theatrical productions </p><p>0 10&nbsp;20 30 40&nbsp;50 60 70 80 90 </p><p><strong>Source: </strong><em>U.S. Census </em></p><p><strong>Overall Revenue (In Billions) </strong></p><p>Copyright © 2016 by Sports Career Consulting, LLC </p><p>Lesson 1.2 Factors Contributing to Industry Growth </p><p>Copyright © 2016 by Sports Career Consulting, LLC </p><p>History of SEM </p><p><strong>LESSON 1.2 </strong></p><p>Factors Influencing Industry Growth </p><p>➢ <strong>Increase in participation </strong></p><p>➢ More people following sports and entertainment ➢ Increase in sports/entertainment offerings ➢ Attendance boom ➢ Media coverage ➢ Global products </p><p>Copyright © 2016 by Sports Career Consulting, LLC </p><p>History of SEM </p><p><strong>LESSON 1.2 </strong></p><p>Evidence of Increased Participation Rates </p><p><em>Soccer: 1974 - 100,000 registered players Today - 3.2 million registered players </em><br><em>&amp; over 800,000 coaches and volunteers </em></p><p>Copyright © 2016 by Sports Career Consulting, LLC </p><p>History of SEM </p><p><strong>LESSON 1.2 </strong></p><p>Evidence of Increased Participation Rates </p><p><em>Golf: 50 years ago - 3.5% of population Today - 12.6% of population </em></p><p>Copyright © 2016 by Sports Career Consulting, LLC </p><p>History of SEM </p><p><strong>LESSON 1.2 </strong></p><p>Evidence of Increased Participation Rates </p><p><em>Lacrosse: 280% increase in the last decade </em></p><p>Copyright © 2016 by Sports Career Consulting, LLC </p><p>History of SEM </p><p><strong>LESSON 1.2 </strong></p><p>Evidence of Increased Participation Rates </p><p><em>Skateboarding: 74.1% growth in the last decade </em></p><p><em>Why? X-Games </em></p><p>Copyright © 2016 by Sports Career Consulting, LLC </p><p>History of SEM </p><p><strong>LESSON 1.2 </strong></p><p>Evidence of Increased Participation Rates </p><p><em>Hockey: </em><br><em>● 2014 &nbsp; - 519,547 register amateur hockey players in the US </em><br>● <em>8,000 more players than any other year </em></p><p>Copyright © 2016 by Sports Career Consulting, LLC </p>