Summary of the 2020 Semi-annual Report of MANGO EXCELLENT MEDIA CO., Ltd. Stock Code:300413 Stock abbreviation:Mango Excellent Media Number:2020-048 MANGO EXCELLENT MEDIA CO.,Ltd. Summary of the Semi-Annual Report 2020 I. Important notes The summary of this semi-annual report comes from the full text of the annual report. To fully understand the Company’s operating results, financial situation and future development plan, investors should read the full text of the semi-annual report carefully in the media designated by the China Securities Regulatory Commission (CSRC). This semi-annual report is available in Chinese and English. In the event of any inconsistency between the Chinese version and the English version, the Chinese version shall prevail. Except for the following directors, all the other directors attended in person the Board meeting for the review of this Report and its summary. Reason for not attending Name Office title Proxy meeting in person Non-standard auditor’s opinion □ Applicable √ Not applicable Preliminary plan for profit distribution to the common shareholders or turning the capital reserve into the share capital for the reporting period, which has been reviewed and approved at the board meeting. □ Applicable √ Not applicable The Company has no plan of cash dividends carried out, bonus issued and capitalizing of common reserves either. Preliminary plan for profit distribution to the preference shareholders for the reporting period which has been reviewed and approved at the board meeting. □ Applicable √ Not applicable II. Basic Information of the Company 1. Company profile Stock abbreviation Mango Excellent Media Stock Code 300413 Stock exchange for stock listing Shenzhen Stock Exchange Contact and Contact information Secretary of the Board Securities affairs representative Name WU Jun HUANG Jianyong Address Golden Eagle TV Culture City, Changsha Golden Eagle TV Culture City, Changsha City, Hunan Province City, Hunan Province Telephone (0731)82967188 (0731)82967188 Email [email protected] [email protected] 1 Summary of the 2020 Semi-annual Report of MANGO EXCELLENT MEDIA CO., Ltd. 2. Major accounting data and financial indicators If it is necessary for the Company to make retrospective adjustment or restatement on the accounting data in previous years □ YES √ NO Unit:CNY Reporting period Same period of last year YoY+/-(%) Operating income(RMB) 5,773,764,006.22 5,503,996,009.52 4.90% Net profit attributable to the listed company’s 1,103,375,574.00 803,603,625.70 37.30% shareholders (RMB) Net profits attributable to listed company shareholders after deducting non-recurring 975,131,242.87 788,187,506.93 23.72% profits and losses (RMB) Net cash flows from operating activities (RMB) 11,508,801.22 -348,882,103.98 Basic earnings per share (RMB/share) 0.62 0.47 31.91% Diluted earnings per share (RMB/share) 0.62 0.47 31.91% Weighted average return on equity (%) 11.82% 12.61% -0.79% As at the end of the As at the end of last year YoY+/-(%) reporting period Total assets(RMB) 17,873,969,873.96 17,078,206,149.68 4.66% Net assets attributable to shareholder of 9,709,197,041.97 8,783,859,219.07 10.53% listed company(RMB) 3.Shareholders and shareholding Number of shareholders of preferred Total Number of common shareholders at the end of the 22,057 stocks of which voting rights recovered 0 reporting period in the report period (If any) Top 10 shareholders Quantity of Number or share Nature of Shareholding Number of Name of shareholder restricted shares pledged/frozen shareholders ratio shares held Status Quantity State-owned Mango Media Co. LTD 64.20% 1,142,948,158 849,019,732 legal person State-owned China Mobile Capital Holdings Co. Ltd. 4.37% 77,870,025 77,870,025 legal person Foreign legal Hong Kong Securities Clearing Co. Ltd. 1.73% 30,849,125 0 person China Life Insurance Co., Ltd.- Dividends-Individual Dividends Others 1.11% 19,721,179 19,467,506 -005L-FH002 SHEN Citic Bank Co., LTD.- BoCOM Schroeder New Vitality Flexible allocation of hybrid Others 0.77% 13,634,954 0 securities investment fund China Merchants Bank Co., LTD. - Xingquan appropriate flexible allocation of Others 0.71% 12,689,258 0 hybrid securities investment funds(LOF) Postal Savings Bank of China Co., LTD. - Central Europe small - cap equity securities Others 0.55% 9,841,109 0 Investment Fund (LOF) Industrial and Commercial Bank of China Others 0.53% 9,355,763 0 LTD. - Hua 'an Media Internet Hybrid 2 Summary of the 2020 Semi-annual Report of MANGO EXCELLENT MEDIA CO., Ltd. Securities Investment Fund National Social Security Fund - seven Others 0.48% 8,549,621 0 portfolios China Construction Bank Co., LTD. - BoCOM Schroder Core Driven Hybrid Others 0.45% 7,978,181 0 securities Investment Fund Mango Media Co., Ltd. as the controlling shareholder of the Company has no related-party relationship or concerted action relationship with Related or acting-in-concert parties among the shareholders other top ten shareholders, and it is unknown whether or not there is a above related-party relationship or concerted action relationship among other top ten shareholders. 4. Change of the Controlling Shareholder or the Actual Controller in the Reporting Period Change of holding shareholder □ Applicable √ Not applicable No change of holding shareholder in the report period. Change of substantial controller □ Applicable √ Not applicable No change of actual controller in the report period. 5. Table of the total number of preferred stock shareholders and the shareholding situation of the top 10 preferred stock shareholders of the Company □ Applicable √ Not applicable No preferred shareholders in the Reporting Period. 6. Corporate bonds Does the Company have any corporate bonds publicly offered on the stock exchange, which were outstanding before the date of this Report’s approval or were due but could not be redeemed in full? No. III. Performance discussion & analysis 1.Performance Review for Reporting period In the first half of 2020, in the face of the severe test brought by COVID-19 epidemic, the increasingly complex macroeconomic environment and the changing industry competition situation, the Company’s management has always adhered to the mission of the new state-owned mainstream media group in the development of media integration. Coordinate and promote various work on epidemic prevention and control and main business development, comprehensively improve content quality, optimize revenue structure, strengthen cost control, overcome multiple difficulties, and move forward against the trend. During the reporting period, the Company achieved operating income of RMB 5,773.76 million yuan, a year-on-year increase of 4.90%, and realized net profit attributable to shareholders of listed companies of RMB 1,103.38 million yuan, a year-on-year increase of 37.30%; the Company's main platform Mango TV achieved operating income of RMB 4,282.85 million yuan, a year-on-year increase of 8%, the net profit was RMB 1,000.54 million yuan, a year-on-year increase of 49.21%. The good performance of core business indicators demonstrates the Company's development resilience and operational vitality. 1. Adhere to the guidance of values and earnestly assume the mission of mainstream media The Company always keeps in mind the mission of the party media, adheres to the guidance of values, and sticks to the mainstream position. At the beginning of 2020, COVID-19 broke out suddenly, and the Company immediately launched the first-level response to the epidemic prevention and control propaganda. The new media platform Mango 3 Summary of the 2020 Semi-annual Report of MANGO EXCELLENT MEDIA CO., Ltd. TV launched a large-scale integrated media special topic "Prevention and Control of COVID-19", with 12 columns and 7 special editions, and the production of the anti-epidemic documentary One day you will win, strengthened public opinion guidance, and adopted various channels and content forms, strengthen the dissemination of epidemic prevention and control and health knowledge, and gather strong positive energy to unite and overcome difficulties together. The Company coordinates the promotion of poverty alleviation and epidemic prevention and control, assists the development of the online economy, and explores a targeted poverty alleviation path that connects the entire screen and integrates the entire network. Mango TV launched the Xiaokang Channel, carried out live broadcast of poverty alleviation, and innovated the expression of "variety + charity"; Happigo Poverty Alleviation Cloud Supermarket entered 22 poverty alleviation origins and broadcast 24 live broadcasts of The County Chief Is Coming and 8,078 live broadcasts by farmers. During the National Two Sessions, Mango TV concentrated resources to create a special area for the Two Sessions, launched 13 special reports such as Watch the Two Sessions Anytime, produced and broadcast the main theme of the Two Sessions, Shining Ordinary, and strengthened the mainstream communication. 2. Adhering to the self-innovation gene, strategically discussing the company's future plans During the reporting period, in the face of the new situation of macroeconomic development, the new situation of industry competition, and the new changes in technological development, the Company combined with the current business development status to hold a strategic seminar with the theme of "Youth Leading the Wind and Waves", content innovation, operation management, Commercialization, capital operation, new products, new technologies, new tracks and many other