Press Releases 2008 Contents Page Tesco Mobile celebrates anniversary with two major launches . 3-4 Favourite Five Famous Friends . 5-6 Tesco Mobile Launches New Tariff . 7-8 Tesco Mobile Slashes Roaming Charges . 9 Tesco Mobile ranked number one for Customer Satisfaction . .. 10 Tesco Mobile celebrates anniversary with two major launches (6 October 2008) • New Pay Monthly service launched • Innovative Pay as you go tariff announced • Flexible credit rewards for all Tesco Mobile today announces a move to broaden its appeal to millions of Tesco shoppers with the launch of its first ever Pay Monthly service and a brand new flat rate Pay as you go tariff . The new services offer customers radical alternatives to other tariffs available, providing flexible credit for customers to spend as they choose on calls, texts and browsing 1. Both tariffs also offer customers the same flat rates for calls and texts, half price calls and texts to five favourite numbers and 3 Clubcard points for every £1 spent on credit . Tesco Mobile Pay Monthly With Tesco Mobile’s new contract offering, a customer paying £15 per month, for example, will receive a bonus of £45, giving them a total of £60 credit . With just a one month pay monthly contract, the tariff offers maximum flexibility. Tesco Mobile Pay as you go With Tesco Mobile Pay as you go, a customer spending £15 a month on top-up, for example, will receive a bonus of £30 free airtime, giving them a total of £45 in credit to spend as they choose . Customers are free to move between tariffs as their phone use changes . Research carried out for Tesco Mobile shows that despite the tough economic climate, consumers see mobile phone use as essential, and aren’t cutting back on their calls . Allowing customers to swap between Pay Monthly and Pay as you go allows will give them maximum control of their budget. Lance Batchelor, Chief Executive Officer of Tesco Mobile said: “We believe that we now have the most flexible and the easiest to use tariffs in the market and are truly a genuine mobile choice for all. As a retailer, we know how people like to shop for their mobiles and with the launch of our first every pay monthly service and our new pay as you go tariff, we plan to be the number one choice for consumers by focusing on simplicity and great prices. Tesco Mobile’s success is based on listening to feedback from our customers. We aren’t going to force them to pick and choose from a huge number of complicated tariffs or limit them with bundles of calls and texts. We are simply going to give our customers unbeatable rewards of flexible credit which makes us a serious alternative to the traditional networks.” 3 Calls Texts Pay as you go (per min) (each) 5 favourite numbers 10p 5p Fat rate anytime 20p 10p Top-up and we’ll give you giving you £10 £10 free £20 £15 £30 free £45 £20 £40 free £60 that’s enough to £15 gives you £60 call for 600 mins or send 1200 texts a month flexible credit but mix it up how you like that’s enough to £20 gives you £80 call for 800 mins or send 1600 texts a month flexible credit but mix it up how you like that’s enough to £25 gives you £100 call for 1000 mins or send 2000 texts a month flexible credit but mix it up how you like Editor’s Notes About Tesco Mobile: Tesco Mobile is a 50:50 joint venture between Tesco and O2. The company sells exclusively Tesco Mobile branded services in Tesco stores across the UK using O2’s technology and network . The service gives Tesco Mobile customers value, simplicity and choice, offering them supermarket style offers and the chance to earn Clubcard points when buying handsets and call time . For further information please contact: Joanna Kinloch at [email protected] or 07770 435943 4 Favourite Five Famous Friends (23 July 2008) Fantasy Phonebook Poll Topped by British Alpha Males Chatting about pleasantries and the weather is a thing of the past, with Brits ready to swap PC chit-chat for a good old-fashioned rant, according to a new survey from Tesco Mobile . The poll reveals that the five celebrities Brits would most like to call from their mobile phone are strong- headed alpha males, famous for their opinionated views . Business tycoon Richard Branson tops the chart, with 21 2. per cent of the vote, followed by no-nonsense TV presenter Jeremy Clarkson, with 20.8 per cent. And loud-mouth chef Gordon Ramsay was also in demand for a chat on the mobile, gaining 18 percent of the vote . The top five fantasy phonebook entries are: 1 . Richard Branson (21 .2%) 2. Jeremy Clarkson (20.8%) 3 . Ant & Dec (19%) 4 . Gordon Ramsay (18%) 5 . Sean Connery (17%) But despite male TV presenters topping the poll, the research shows that people actually spend a lot of time on the phone to their mum (11 per cent) . Dads meanwhile are the least dialled numbers, with only 1 per cent of the vote . And despite living under the same roof, the most commonly dialled numbers are to other halves (21 percent) . Tesco Mobile has conducted the research to celebrate the launch of a new tariff, which offers half price calls and texts to customers’ five favourite numbers. Research from Tesco Mobile shows that existing customers make 80% of their calls to five numbers. So from now on these will cost just 10p per minute for most of their calls, and 5p for texts. Noel Burrows, Head of Marketing at Tesco Mobile, comments; “These results highlighting the popularity of male celebrities have really surprised us. Whether that’s because they want to hear more from them, or want the chance to challenge them to a debate, remains to be seen!” Editor’s Notes The survey was conducted for Tesco Mobile by YouGov, using a representative sample of 2,551 participants . Further Research Findings: Overall Favourite Five: 1 . Richard Branson (21 .2%) 2. Jeremy Clarkson (20.8%) 3 . Ant & Dec (19%) 4 . Gordon Ramsay (18%) 5 . Sean Connery (17%) 5 Favourite artists: Favourite Sports people: 1. Kylie Minogue (17%) 1 . David Beckham (13%) 2 . Paul McCartney (12%) 2 . Lewis Hamilton (10%) 3 . Charlotte Church (10%) 3. Alex Ferguson (6%) 4 . Cheryl Cole (8%) 4 . Tiger Woods (5%) 5 . Madonna (7%) 5 . Cristiano Ronaldo (4%) 6 .Lily Allen (7%) Favourite TV personalities: Favourite actors / actresses: 1. Jeremy Clarkson (21%) 1 . Sean Connery (17%) 2 . Ant & Dec (19%) 2 . George Clooney (16%) 3 . Gordon Ramsay (18%) 3. Keira Knightley (14%) 4. Jonathan Ross (15%) 4 . Helen Mirren (13%) 5 . Simon Cowell (13%) 5 . Brad Pitt (12%) 6 . Terry Wogan (13%) 6. Angelina Jolie (12%) 7 . Davina McCall (13%) Favourite Royals: Top 5 numbers people call: 1 . Prince William (13%) 1 . Partner or spouse (21%) 2 . The Queen (12%) 2 . Best friend or mate (15%) 3 . Prince Harry (11%) 3 . Children (15%) 4 . Prince Charles (7%) 4 . Mother (11%) Favourite Politicians: 5 . Work colleagues (11%) 1 . Nelson Mandela (17%) 6 . Boyfriend or girlfriend (6%) 2 . Gordon Brown (9%) 7 . Father (1%) 3 . David Cameron (8%) 8 . Boss (1%) 4 . Tony Blair (7%) 9 . Mistress or male lover (1%) 5 . Margaret Thatcher (7%) Favourite Business people: 1 . Richard Branson (21%) 2 . Alan Sugar (16%) About Tesco Mobile: Tesco Mobile is a 50:50 joint venture between Tesco and O2. The company sells exclusively Tesco Mobile branded services in Tesco stores across the UK using O2’s technology and network . The service gives Tesco Mobile customers value, simplicity and choice, offering them supermarket style offers and the chance to earn Clubcard points when buying handsets and call time . For further information please contact: Joanna Kinloch at [email protected] or 07770 435943 6 Tesco Mobile Launches New Tariff (9 July 2008) • One easy to understand pay-as-you-go tariff • Half price calls and texts to five favourite numbers - 10p per minute calls and 5p texts to 5 favourite numbers • 150 free bonus minutes or 500 free bonus texts when you top up £15 in any month, in addition to top-up Tesco Mobile today announces the launch of an inflation-busting pay-as-you-go tariff, offering half-price calls and texts to five favourite friends. Existing Tesco Mobile customers make 80% of their calls to five numbers, so this means that they will pay just 10p per minute for most of their calls, and 5p for most of the texts they send. Other calls will cost 20p per minute and texts will be 10p each . The new tariff replaces the four existing call plans, in a bid to make life simpler for customers. However, existing customers can choose to remain on their current tariff if they wish. As an additional bonus, customers topping up by £15 or more in any month will receive 150 free minutes or 500 free texts - this is over and above their £15 top-up. The free texts and call-time can be used to contact any UK mobile or standard fixed landline number, regardless of network or time of day . So users won’t face any restrictions on when they use their bonus time or which networks they call or send texts to, as is the case with some other providers . The new tariff has been designed with help from customers, who told Tesco Mobile that they wanted simple, relevant benefits that represent real value for money .