ISHIWATA SHOTEN COMMUNICATION KONNICIWA LEARNING SOMETHING NEW JAPAN'S FOREMOST CITY OF FISHERIES PASSIONATE & DEDICATED PEOPLE IN THE INDUSTRY GOOD PROCESS MAINTANING THE BALANCE OF NATURE MAKE CONNECTIONS THE PRODUCTS THE KEYWORD PEOPLE RESPONSIBLE TO NATURE CULTURE EXCELLENT QUALITY PASSION THE PROBLEM how to sell the product to indonesian • which target is the right one •• how to reach them ---------- how to start sharing the proportional issue related to the anti shark finning negative campaign THE MARKET THE BEHAVIOR • USUALY THEY DONT BUY THEIR OWN FOOD/ GROCERIES • THEY LIKE TO EAT AT THE FANCY HOTEL / RESTAURANT • THEY ARE VERY TRUST TO WHAT EXPERTS SAYS THE POTENTIAL TARGETS THE POTENTIAL TARGETS THE INFLUENCER THE IDEA • HOW TO SHOW THE TASTE • HOW TO SHOW THE QUALITY • HOW TO REACH THE TARGET THE CONCEPT KESSENUMA DELICACY DOOR TO INDONESIA • HOTEL • RESTAURANT • INFLUENCE CULINARY EXPERT THE SOLUTION • PRODUCT SAMPLE KIT + BOOKLET • ADAPT THE WEBSITE FOR INDONESIAN • ACTIVATION all these solution have to tell about • the nature • the quality • the connection between kesennuma and indonesia • the kesennuma culture PRODUCT SAMPLE KIT (+BOOKLET) THE WEBSITE THE ACTIVATION: JOIN "THE FOOD & HOTEL ASIA" EXPO THE ACTIVATION: OPEN A STAND IN JAK-JAPAN MATSURI THE ACTIVATION: CREATE "KESENNUMA OYSTER WEEK" AT HIGH END RESTAURANT/HOTEL THE ACTIVATION: CHEF AMBASADOR WILLIAM WONGSO CHRIS SALLANS ARIMBI NIMPUNO THE ACTIVATION: CHEF ENDORSEMENT BONDAN WINARNO | RAGIL | BARA | LISA VIRGIANO | VINDEX | SANDRA DJOHAN TERIMAKASIH.