MARKET analysis, understanding catalysts, live trading the mass public with one main objective – to Asri Ahmad Academy (AAA) is a one stop and countless complementary revision sessions). provide correct and accurate knowledge about stock investment training academy dedicated The main objective is to train the participants stock investment. to teaching the general public the principles to be able to make the right investment or He is a certified chartist with a certification that and techniques of successful stock investing. trading decision independently using the proven is recognised globally (a full member of Society Asri Ahmad Academy is known as the leader techniques and strategies. of Technical Analysts, United Kingdom (STA UK) in providing stock investing and trading training and Certified Financial Technician (CFTe)). To date, more than 135,000 participants have with modules focusing on legitimate and shariah ACHIEVEMENTS investing and trading in Bursa Malaysia. They run attended his talks and seminars. a number of classes designed to cater for various Hj Mohd Asri Ahmad As a remisier for two decades, he has levels of knowledge and their students come • The BrandLaureate – BrandLeadership bagged numerous Top Remisier and Top from all walks of life. The current breakdown of e-Branding Award 2020 Performer awards. pupils is:- • The 100 Most Influential Young AAA is a one stop stock investment training academy, established in April 2016 with four • 60% pre-investors category. Entrepreneurs 2019 dedicated members in Prima Samudera, Batu • 15% passive investors category. • Malaysia Outstanding National Entrepreneurs Award 2018 Caves. It began with Hj Mohd Asri’s signature • 25% active investors / traders category. modules which were enhanced and rebranded • Bursa Marketplace Social Influencer into Seminar Labur Saham and The Protege. of the Year 2018 Signature products Currently the AAA team consists of sixteen staff Seminar Labur Saham – educating Malaysians Asri Ahmad Academy and fifteen trainers. on an overview of stock investing and trading • Premium Top 10 – Investment Training in Bursa Malaysia covering the risks involved Academy 2019 (SME and Entrepreneurs PRODUCTS and the potential return, the essentials of Business Award) Seminar Labur Saham (SLS) – a seminar that money management and shariah instruments • Shariah Investment Training Excellence gives a thorough overview of stock investing in the Malaysian capital market. This seminar 2019 and trading in Bursa Malaysia. Due to the recent emphasises the importance of getting the right Movement Restriction Order (MCO), SLS has knowledge in becoming a smart investor or evolved into Webinar Labur Saham (WLS) and to trader. HISTORY Hj Mohd Asri, as a brand, made a debut date, more than 30,000 online participants have The Protege – an intensive class for novices in November 2011 as a stock investment signed up for WLS. and the module covers all the basic knowledge guru. Banking on his vast experience and as The Protege (TP) - an intensive class for to be a smart investor and trader including a licenced holder in the stock market with a novices and the module covers all basic shariah investing (fundamental analysis, technical reputable investment and finance background, knowledge to be a smart investor and trader analysis, money management, sentiment he shares his knowledge and experience to including shariah investing. Due to MCO, TP has also evolved to online class known as The Protege Online (TPO). Advanced programmes are catered for alumni who have an interest in advanced technical analysis, scalping techniques and intensive coaching programmes – the programmes are Trading The Charts, Momentum Trading, etc FREE Revisions - AAA is known for its countless free revision classes for its alumni as they are very focused about guiding their alumni who is serious about becoming a successful investor and/or trader. Traders United – a community of full-time traders having access to a weekly mastermind group meeting focusing on helping each other in accelerating trading knowledge and strategies. Twelve books, two e-books and counting - books about investing and trading by Hj Mohd Asri of which four of the books are bestsellers. Among the books are Jom Melabur Syariah di Bursa Malaysia, Mudahnya Pelaburan Saham, 20 | SUPERBRANDS VOLUME XII Melabur atau Melebur, Saham Dihatiku, Nak Beli Saham Apa, Kenali Asas Candlestick, etc. LaburSaham App – this app was launched in 2018 during the Shariah Investing Fair 2018 at Kuala Lumpur Convention Centre. This is an app that provides quick access to learn about stock investing via tutorial videos and e-learning modules. Starter Kit Thumbdrive – a series of videos for beginners on how to start investing. Youtube Channel Asri Ahmad – more than 150 free videos about stock investing and trading. RECENT DEVELOPMENTS AAA signed a Memorandum of Understanding (MOU) in 2020 with Murtadha Dakwah Centre (MADAD) whereby AAA will sponsor, train and provide its expertise in stock investing to selected students of MADAD as part of its Corporate Social Responsibility (CSR). AAA signed a Memorandum of Agreement (MOA) in 2018 with Universiti Teknologi MARA AAA has its own TV programme called obligation) and/or give donations to help others. (UiTM) whereby AAA will sponsor, train and Berani Bangkit – Demi Masa Depan, aired on This is championed by the AAA Peduli campaign provide its expertise in stock investing to selected Astro Oasis for two seasons (sixteen episodes) (AAA Cares). students of UiTM as part of its Corporate Social between December 2019 and April 2020. It is AAA’s slogan, which is More Than Just Responsibility (CSR). To date, about 1,500 a travelogue-docudrama TV series focusing Investing – has said it all on the above values students of UiTM have benefited from this MOA. on storytelling about a success journey of an embedded in AAA ecosystem which consists of AAA signed an MOA in 2018 with MyFinB to investor or trader. Season One was filmed in their trainers, alumni and staff. develop a robo-advisor and artificial intelligence beautiful Jeju Island, Korea and Season Two AAA have led several charity campaigns products that provide automated and algorithm- captured the scenic view of Acheh, Indonesia. over the last two years and has contributed based financial and investment planning services. AAA also has its own Online TV called AAA to numerous bodies and organisations. During Its first robo-advisor is called Stock Intelligence Channel which shares latest news and pertinent the recent MCO, AAA have collected about and Tracking Insights (SITI) which was launched information about the stock market. RM12 million via their Live Trade Amal in 2019. AAA, in 2019, released the first ever stock programmes and have distributed the proceeds Bursa Malaysia-i and RHB Investment Bank investing themed song in Malaysia, entitled to more than ten organisations accordingly. are partnering with AAA in promoting shariah Saham Is Cool, together with a stylish music investing in Bursa Malaysia to all Malaysian. video and already hitting more than 50,000 views on Youtube. asriahmadacademy.com PROMOTION In July 2020, the first stock investment radio Marketing has been done heavily through jingle by AAA (Sah, Selamat, Mudah and Patuh social media. With challenges from various Syariah) was played on Radio Sinar and Radio social media platforms, AAA raised the game by IKIM and currently has almost 500,000 views on doing integrated multichannel marketing using Youtube. various social media platforms, television, radio, Hj Mohd Asri is also a columnist for a few THINGS YOU DIDN’T KNOW print and digital assets. newspapers and business magazines and is frequently interviewed for TV and radio ABOUT ASRI AHMAD ACADEMY programmes such as Selamat Pagi Malaysia, Buletin Utama (TV3), Astro Awani, Bernama Radio, Zayan Radio and many more. Hj Mohd Asri has been invited to various talks • Asri Ahmad Academy is a one stop with government agencies, corporations and stock investment training academy. listed companies. AAA has also placed twelve billboards in • Bursa Malaysia-i and RHB strategic locations. To date, AAA’s online classes Investment Bank are partnering with and videos are among the best social media AAA in promoting shariah investing engagements with high live viewers. in Bursa Malaysia. • AAA has its own TV programme BRAND VALUES called Berani Bangkit. ‘Sah, selamat, mudah dan patuh syariah’ • AAA runs Webinar Labur Saham, (legitimate, safe, easy and shariah compliant an online programme with more investments) are the core values that AAA than 30,000 online participants emphasised in all their programmes. have participated. AAA inculcate the value of giving back to others to all their alumni. They encourage their alumni to master the investing and trading skills and to use them wisely in getting good profits. Alumni are inspired to pay zakat from their profits (alms-giving for Muslim as a religious MALAYSIA’S STRONGEST BRANDS | 21.