Images: courtesy Museums Victoria MELBOURNE MUSEUM CLIENT: MUSEUMS VICTORIA Melbourne Museum is a key cultural venue in Melbourne with visitation close to 1 million visitors per annum. The Maytrix Group’s extensive experience in the Arts and Cultural sector made us a suitable partner to plan the catering procurement strategy. THE PROJECT OUR ROLE Melbourne Museum is located in the Carlton Gardens, next to the The Maytrix Group worked with Museums Victoria to define and Royal Exhibition Building. Designed by DCM Architects and opened deliver objectives for future catering services and manage the in 2000, it is the largest museum in the Southern Hemisphere. It procurement through a two stage Expression of Interest and short is innovative and contemporary and a Melbourne cultural icon. It listed Request for Tender process. This provided well qualified has a number of cafes, including a new café with the launch of the responses and resulted in the appointment of an exclusive operator newly invigorated Pauline Gandel Children’s Gallery, and a range at the award-winning iconic building. The catering contract, of function spaces in dedicated and exhibition spaces. commenced early in 2016, includes key performance indicators to ensure high service standards, to meet market demands and Recognising that food services provide an important opportunity established a partnership that will boost patronage and help the to enhance the Museum experience and boost patronage, Museum meet its objectives. Museums Victoria, for the first time since opening, offered exclusive rights to manage and deliver its retail and function catering operations. This offered a significant opportunity to refocus catering services to provide engagement with the Museum’s major exhibitions in the next five years. MUSEUMS, GALLERIES AND LIBRARIES National Gallery of Australia Te Papa Tongarewa State Library Victoria Castlemaine Art Museum.