Switzerland Aigle 2-5 May 2019 25 years’ experience A touring competition: CMB 2019 will take place in Aigle, Switzerland Over 330 international judges representing 50 nationalities Over 9,000 entries from 50 countries Pre- and post-event checks to guarantee the reliability of the results Promotional events for awarded wines An annually updated snapshot of the global wine industry Aigle, Switzerland 2-5 May 2019 SET BETWEEN THE MOUNTAINS AND LAKE GENEVA, THE UNDERSTATED LUXURY OF SWISS WINE Aigle, in the Canton of Vaud, is the ideal location for The traditional red varietals are Gamay and Pinot Noir. hosting the next Concours Mondial de Bruxelles. It boasts The glacial moraine soils, coupled with the microclimate a magnificent position along the banks of the Rhone Valley, created by the foehn wind, imbue Chasselas with the surrounded by the majestic Swiss Alps. A short distance quintessential distinguished touch which has made the from the town is Lake Geneva and the Lavaux wine region appellation famous. Another of Aigle’s defining features is which is world famous for its terraced vineyards that are its magnificent terraced vineyards whose impressive walls listed as a UNESCO World Heritage Site. The Swiss market create unique ecosystems for various protected species. is unusual in that most home-grown wine is drunk in the Heat stored during the day in the walls provides a unique country. The Swiss are among the most enthusiastic wine microclimate for the vines which promotes ripening. drinkers in the world, they have a wine culture and a high disposable income. Switzerland ranks as the world’s 5th 2019 promises to be a landmark year for the Swiss wine largest consumer country for per capita consumption. industry, as the country will also host the General Assembly of the International Organisation of Vine and Wine (OIV) AIGLE, THE CAPITAL OF CHASSELAS and the Fête des Vignerons, which has been held just five times a century since 1797 in Vevey. The vineyards of Aigle cover 135 hectares. Most of them are planted to Chasselas, the grape variety on which the reputation of Aigle wines was founded in the Middle Ages. ON TRACK The tasting sessions will take place in the World Cycling Centre. The training centre welcomes over 150 athletes from around the world every year and houses the head office of the International Cycling Union. The 26th Concours Mondial de Bruxelles promises to be invigorating! Thomas Costenoble Baudouin Havaux Oenologist and Director of the Chairman of the Concours Mondial de Bruxelles Concours Mondial de Bruxelles "The Concours Mondial de Bruxelles’ key features are its "The aim of the Concours Mondial de Bruxelles is to independence, its strict standards and its quality control. promote the culture and awareness of wine and to With a team of professionals and international judges guide consumer choice. Consumers can be naturally selected for their tasting abilities we can guarantee reliable reticent about selecting wines they are not familiar with – the competition’s task is therefore to help wine lovers results that are recognised by the industry and appreciated broaden their culture and encourage them to discover by consumers. Our quest for reliability and promotion of new wines." the Concours Mondial de Bruxelles endorsement are the primary missions of our organisation." PROMOTIONAL EVENTS Concours Mondial de Bruxelles promotes award-winning wines at leading trade shows as well as B2B events such as awards ceremonies around the globe. The promotional events Press attendance helps The trade shows and create direct business generate international B2B activities offer opportunities by media coverage for the ideal platforms for connecting producers competition and award networking and business with distributors and winners. collaborations importers. BTOB & BTOC EVENTS AWARDS CEREMONIES Brussels, medalists' fair Brussels Beijing Madrid Sofia Rome Tokyo Wine Complex Seoul New York Cape Town Rhône Wine Paris Valley Languedoc-Roussillon Wine Road Show in China For more information on promotional activities, please contact us at [email protected] ORIGIN OF COMPETING WINES THE ALL-IMPORTANT CHECKING SYSTEM SAMPLE CHECKS JUDGE ASSESSMENT The Concours Mondial de Bruxelles is the first international The Concours Mondial de Bruxelles has developed an competition to introduce a post-event check on award assessment procedure for judges aimed at defining the winning wines to ensure the legitimacy of its results. After accuracy, consistency and repeatability of their evaluations. the competition, a broad selection of award-winning samples is analysed by an authorised laboratory and tasted This tool was designed in conjunction with a team of by a team of oenologists to compare them with the wines researchers from the Statistics Institute at the Catholic available commercially. University in Louvain. Mathematical simulations have also been carried out on the tasting notes of over 20,000 wines. ORGANISATION CHECKS These studies provide irrefutable confirmation of a consensus From its advent, the Concours Mondial de Bruxelles has been on the quality of the wines and thereby confirm the reliability recognised by the European Union as an official organisation of the competition, its results and its medals. with the power to award medals to wines. As such, it is inspected annually by officials from the Belgian Federal Public Service Economy. 12% JUDGES’ PROFILE Buyers and Importers 10% Over 330 professionals, opinion leaders and players in the Sommeliers global wine industry Oenologist, producer region representatives 18% Journalists 60% CONCOURS MONDIAL DE BRUXELLES 2019 - AIGLE, CANTON OF VAUD IN SWITZERLAND The 26th Concours Mondial de Bruxelles will take place from 2 to 5 May 2019. A GLOBAL COMPETITION WITH A THREE-FOLD MISSION Globalisation within the wine market offers substantial opportunities though at the same time poses significant challenges for consumers, producers and distributors. In this context, the scale and professionalism of the Concours Mondial de Bruxelles can help: THURSDAY 28 FEBRUARY 2019 Producers establish a benchmark for their Closing date for entries and for sample receipt wines and identify new opportunities. FROM 2 TO 5 MAY 2019 Distributors build up an attractive portfolio Concours Mondial de Bruxelles in Aigle, of wines from around the globe and secure a Switzerland place in the global market. MONDAY 13 MAY 2019 Consumers select wines from an extensive, Awards announcement on constantly evolving offer that will fulfil their the website www.concoursmondial.com expectations by achieving maximum pleasure for money. Online entries on the website www.concoursmondial.com To follow Concours Mondial de Bruxelles news. Stay connected: #CMB2019 @concoursmondial Concours Mondial de Bruxelles 60 rue de Mérode 1060 Brussels - Belgium +32 2 533 27 67 [email protected].