KEEPING RADIO RELEVANT FOR TOMORROW'S LISTENERS xclusive: Top Programming Minds PLUS Convene To Confront Youth And PPM: CHRISTIAN RADIO'S INTRO- Listening Recruitment DUCTION TO METERED RATINGS Challenges Is HD The Answe To Radio's 12 -24 Exodus? p.12 HD RADIO: CROSS- PROMOTING HD2 ON COMPANION WEB SITE I J1q_41 I.I1,711!I:4 \q'g0 ILight TWCandles: WXRT/Chicago, AIR TALENT: ONE MAN, COUNTLESS CHARACTERS KBCD /Denver, KFOG /San Francisco Celebrate Significant Triple A SYND1'''" -r` CRAFTY TECH- RADIO ET RECORDS Milestones p.18 NOLOGY + LOCALISM = SUCCESS SEPTEMBER 14, 2007 NO. 1727 $6.50 www.Radioand Records.con i ri Dear Jive Records, I can imagine you deal with a lot of pain in the ass PD's on a daily basis. Is it your goal to seek revenge on your stations? By releasing the new Britney scng my phone lines and entail have been full of nothing b_It outrageous comments from listeners. They say such things as, 'Play the Britney more YOU idiot! How cony you aren't playing the new Britney song right now? Why are you playing 'Beautiful Girls' AGAIN! We wan_ iiore Britney!, etc.' Stop torturing me! I'm already playing the crap out of it! Next time please release a stiff.' My IT dept is pissed. Phone lines are going down and my website is getting too many hits. 'Gimme More' records that my listeners won't like. This playing hits thing is getting aggravating." -nos Schuster/PD, WNVZ/Norfolk iiOne of the things that slakes Top 40 radio special is being able to mirror POP CULTURE. Who's more top of mind than BRITNEY SPEARS? Put the personal opinione aside- Britney & Dania created a KILLER single Uri fits RIGHT in with what's goin' on in music today & it's generating an immediate reaction. Love it o- not, people are responding, and in a humongous way! Top 5 Phones!" -Erik Bradley/MD, B96/Chicago LAI I RM208911 FEB08 REG VNLAX ii'Ginim?, More' is #1 REQUESTS by far. Phones are AS PAT DUFFY 5670 WILSHIRE s 10th as they were on September 2ND FL. s_rong en September LOS ANGELES, 6-3799 3rd. We are definitely feeling it big time ill the clubs ( nGr Z r¡K4141I60' n here in 'hilly." -Rick Vaughn /PD, WIOQ/Philly iiHmm ..Britney IS pop culture! We ARE a pop station! Top 5 Phones at Hot 99.5! Next question..." -Programming Department, WIHT/Wash DC From j_Ist a few spins Britney is generating top 10 phones! Getting GREAT dancefloor reaction in Key .Gimme Mr Clubs. I thought this was just a novelty record that I would play a few times and be done with. The reaction #1 MOST ADDED is forcirg nie to do more!" 2 WEEKS IN A ROW! -Jazzy Jim /PD, KYLD/San Francisco #1 MOST INCREASED! iiTop 5 hones at Z100. #1 yesterday! It's a PERFECT #1 PHONES EVERYWHERE! ZOMBA LAB= GFC UP balance -ecord." . -Romeo /MD, Z100 /NY www.americanradiohistory.com Learn how the e- Generation interacts with radio and digital The Bedroom Project: How Young media from "The Bedroom Project "... fascinating new research Americans Use and Interact with Media from Arbitron and Jacobs Media that recorded the thoughts and NAB Radio Show" "Super Session" opinions of 18- to 28- year -olds. Wednesday, September 26 3:45 PM - 5:00 PM To provide the radio industry with important insights into this Charlotte Convention Center elusive generation, Arbitron and Jacobs Media went straight Overview on Media and Technology into the homes, apartments and dormitories of young adults to record how they use all types of media and technology in their The Bedroom Project: Radio Uncovered daily lives. Jacobs Summit 12 Thursday, September 27 You'll want to benefit from the rich observations revealed by 2:15 PM - 3:15 PM "The Bedroom Project." Charlotte Convention Cente Radio -specific Insights View the trailer at www.jacobsmedia.com The NAB Radio show' is a registered trademark of the Notional Associotion of Broadcasters RSS-07 -00949 © 2007 Arbitron Inc. www.arbitron.com www.americanradiohistory.com R &R CONVENTION 2007 TAKES PLACE SEPTEMBER 26 -28 IN CHARLOTTE, N.C. REGISTER AT WWW.RADIOANDRECORDS.COM News cus ON THE WEB R &R Convention: 'Keeping Response Mixed On Arbitron Rep. Berman Wants Adults Hooked On Radio' Radio To Pay For Play Local, regional and national pro- 'Sample Guarantee' grammers will share their ideas, In an attempt to address the concerns of radio clients regarding Portable People Meter The recording indus- strategies and tactics for keeping sample sizes in Houston and Philadelphia,Arbitron says it will institute a "PPM Sample try has a powerful ally adults glued to radio during a 90- Target Guarantee," effective Oct. 1. In a letter to clients, Arbitron CEO Steve Morris in its crusade to force minute session at 10:15 a.m. Sept. 26 admitted that the company's performance in both cities has "fallen short" and that clients terrestrial radio to pay at the R &R Convention in Charlotte. will receive a deduction in their monthly bill if Arbitron falls below a minimum thresh- performance royalties Moderated by old of its 6+ metro sample size target for the panel. for the sound record - McVay Media pres- Radio's response to the letter was mixed. Steve Sinicropi,Arbitron ings they air. Rep. ident Mike McVay, radio advisory council chairman and VP /GM for Cox /Greenville, Howard Berman, D- Berman panelists for S.C., says, "It's a big long step, but there's a lot of work to be done Calif., says over-the- 'Keeping Adults On before it's all finished." air broadcasters have "an unfair competitive the Radio' include Cox Radio president /CEO Bob Neil was more skeptical. "With advantage" over Internet and satellite radio Alfredo Alonso, Arbitron, the devil is always in the details. Such a `guarantee' exists because they do not have to pay the fees. As senior VP of Clear now on the diary service, but somehow Arbitron has magically chairman of the House Judiciary Sub- 3 McVay Neil Channel Radio's avoided paying a rebate because of committee on Courts, the Internet and Hispanic division; Kurt Johnson, VP huge 'increases' in the 55+ sample Intellectual Property, he's working on legis- of programming for CBS Radio; Lisa that brings in the total 12+ num- NUV3H lation to fix that. Berman's committee held McKay, PD of WQDR/Raleigh; Steve ber." Cox is a PPM subscriber and a hearing on the topic during the summer Jones, VP /GM of ABC News Radio; has stations in Houston. CRU \CH and his Washington office says that legislation Darren Davis, VP of programming and Saga executive VP Steve Gold- could be introduced within the next 60 days. operations for Clear Channel /Chicago; stein, an advisory council member, Jeiey'rhrke and Heather Cohen, formerly of advocates patience. "Any new system GreenStone Media. Dickey is going to have its growing pains Q2 Non -Spot Revenue To register, visit radioandrecords.com. and I expect you will see more of those as time goes by." 31% Rockets 16% Until Sept. 21, registration is $495; after Saga does not own stations in Houston or Philadelphia. The decline in year -tc -year that date, registration will only be on -site Cumulus chairman /president /CEO Lew Dickey, satellite radio unit sales in July, Stagnant spot sales did not stand in the way according to a report by Banc for $595. While the R&R Convention whose company subscribes to the PPM and has a station of non -spot growth, as the category grew of America Securities' Jonathan headquarters hotel (the Hilton Charlotte in Houston, doesn't think a rebate is the answer. "I don't Jacoby. That's "a modest an astounding 12% to $409 million in the Center City) is sold out, try the Embassy know that in essence this is addressing the root of the improvement from the 34% first half of the year. In the second quarter drop in June, but accelerated Suites Charlotte at 704- 527-8400 and problem, which is, let's make sure that the methodology alone, non -spot grew 16% to $711 million, from the 22% decline in May," ask for the R&R $169 rate. and the approach are sound enough. " -Ken Tucker, with Jacoby says. The culprit: an according to the RAB. However, local and additional reporting by Mike Boyle and John Schoenberger apparent pullback in advertising national advertising revenues were off by aimed at aftermarket vehicle 2% each during the second quarter to a installs by Sirius and XM. Cumulus/Indy Picks Wheat combined total of $5 billion, a larger Ex -FCC Chairman decline than the 1% slip to $9.1 billion seen Entercom/Norfolk VP /market manager Chris in the first half of 2007. Overall, radio Wheat is returning to Indianapolis for a simi- Says Feds Should growth was flat in the first half at $10.4 bil- lar position at Cumulus 71.5M lion, while a second -quarter slip brought a Media Partners, over- OK Sat Merger The amount in dollars that CBS loss of 1% to $5.7 billion.-Jeffrey Yorke seeing market -leading President Reagan's FCC chairman Mark Fowler believes regu- is paying for SignStorey, a comoany that places video country WFMS, adult lators should approve the proposed $13.6 billion merger programming and advertising Reyes New WXDJ/ hits WJJK (Jack) and between Sirius and XM. In a Sept. 5 opinion piece published in retail stores. SignSrorey, Miami PD news/talk WWFT. in the New York Sun, Fowler noted that the satcasters have a whidh will be renamed CBS Outernet, is reportedly installed Wheat is replacing combined market share of "only 3.4% of radio listening." He has in six of the top 10 markets in Gino "Latino" Reyes been named PD Charlie Morgan, who also credited the satcasters with forcing traditional radio to the United States, with traffic for Spanish Broadcasting System tropical Wheat exited the company.