Tradition and Innovation An Interview with Jamie Rose Fisher, Marketing Manager - Commercial Portfolio, Fisher Brothers 111 Murray Street in Tribeca EDITORS’ NOTE Jamie Rose Fisher Quality and service are two main We have also expanded outside of New York started working at Fisher Brothers components of Fisher Brothers that and are constantly looking for opportunities else- more than four years ago after gradu- have always been a priority for our new where. We have a rental building in D.C. and also ating from the University of Colorado development and for our commercial have commercial space there. We are also devel- Boulder. Her starting role in the com- portfolio. Fisher Brothers was founded oping a project called AREA15. The brainchild of pany was in the Development & on excellence over 100 years ago, and Fisher Brothers partner Winston Fisher, AREA15 is Acquisition department, focusing on we’ve stayed true to this notion. I think an experiential retail and entertainment complex new residential developments. Fisher tradition and innovation are also two key opening in Las Vegas early next year. has also been involved in the philan- pillars that make this company so special. Will you discuss Fisher Brothers’ continu- thropic efforts at Fisher Brothers work- We’re deeply rooted in tradition, and yet ous investment in its buildings? ing on raising funds and awareness there are things we do that are at the cut- I touched on how what makes us so special for the Intrepid Fallen Heroes Fund. ting edge of modern times. is tradition and innovation. We are staying relevant Jamie Rose Fisher Fisher Brothers are building owners with the times as tenant needs are changing. FIRM BRIEF Fisher Brothers that care about creating spaces that sur- We’re adapting to those changes and that comes (fisherbrothers.com) was founded in 1915 by pass the typical offi ce space. The main objective with capital improvements which we are dedicated Martin Fisher, who was joined by brothers Larry is to enhance tenant experiences, providing well- to doing so that our tenants continue to be happy and Zachary Fisher. Over the next several decades, designed spaces and services. In addition, there’s for a very long time. Fisher Brothers built residential properties in a strong spirit of humanitarianism, both internally We are working on capital improvements to Brooklyn, Queens, Long Island, Riverdale, Mount and externally, in the company. 299 Park Avenue, which is our offi ce headquarters. Vernon, and then in Manhattan. Fisher Brothers Will you highlight your area of focus and We have a solid team and plan in place. There will began putting up commercial buildings in the mid- how your role has evolved? be a new lobby with an interactive LED screen that ’50s. It rewrote its business plan in the mid-’70s, I started out on our two new developments will have rotating content for an enhanced experi- adopting a new strategy that called for selling off at the time. They were House39, which is a rental ence which is cutting-edge and technological. its residential properties while continuing to develop building in Murray Hill, and 111 Murray Street, At 1345 Avenue of the Americas, we’re and manage commercial real estate investments, which is a luxurious condo building in Tribeca. launching a new amenity space which is sched- and diversifying its investment portfolio into non- On both of these projects, I was able to have the uled to open in the spring and designed by the real estate sectors. With the decision to capitalize on learning experience from the ground up, quite Rockwell Group. The amenities consist of confer- the fi rm’s capabilities as a builder and manager, literally. I found myself at our construction sites, ence space, meeting rooms, tenant lounge areas, the partnership formed Plaza Construction in 1986 learning the business from the very beginning of a highly-curated tenant food experience, a fi tness which was led by Steven Fisher, as well as Sandhurst the development. My family, the Fisher Brothers studio as well as a wellness experience. This will Associates in 1992 to provide on-site management partners (Steven Fisher, Ken Fisher, and Winston provide world-class, optimal-quality amenity for other building owners. Fisher Brothers, led by Fisher), my cousin Crystal Fisher, and my col- spaces that enhance all aspects of the tenants’ work partners Ken, Winston, Steven and Arnold Fisher, leagues helped me learn and grow into an instru- experience. We are making these changes to help has emerged as a highly-diversifi ed fi nancial invest- mental player on the team. The marketing aspect our tenants grow, communicate more effi ciently, ment force. Assets currently under management of my role came naturally. and have the ability to thrive in an environment exceed $6 billion, with a substantial portion stra- It is very exciting to work on the commer- different than the average offi ce space. tegically invested in a broad spectrum of fi nancial cial portfolios because we have so many capital How important is it for you to be a part of markets and ventures, including opportunistic over- improvements going on, which coincides with our a family that is so committed to giving back? night investments in treasuries and repos, as well as marketing efforts. My role continues to evolve and I would probably say that is the most impor- building refi nancing and construction loans. grow, and I’m so grateful for all the learning experi- tant aspect to me and also makes me most proud ences I’ve had to date. of the legacy that my family has left behind. Fisher Did you always know that you wanted to join Is New York the sweet spot for Fisher House Foundation is simply incredible. We just the family business? Brothers and is the fi rm focused on growth in opened two in the Bronx, which is very spe- I always assumed I would end up working other markets? cial because we’ve never had one in New York. It for Fisher Brothers, but my passion for real estate I think New York has always been our sweet is inspiring to see the impact that this has for the evolved over time. I didn’t necessarily know it was spot, and I don’t think that will ever end, especially families it supports. We understand the strength it my true calling until I saw how meaningful the because we have four main commercial build- takes to serve this country and are strongly pas- work can be and how I could further build on the ings in prime locations in New York that we’re still sionate about serving them in return. By providing legacy that my family has built. It is admirable, and working on. Some of these buildings were built in resources to help them regain their strength, we do I’m proud to be part of it. The passion in my fam- the 1960s, and we’re still making them as relevant, our job in supporting these amazing people. My ily’s business is contagious and I am devoted in high-tech and modernized as possible. It is impor- uncle, Ken Fisher, is hugely committed to this cause growing its legacy for another 100 years. tant to make capital improvements to our com- and takes great pride in it. My commitment to this How do you defi ne what has made Fisher mercial buildings to make them more modern and is only growing, and I hope to become even more Brothers an industry leader? relevant for today’s market. deeply involved in it than I am now.• 76 LEADERS POSTED WITH PERMISSION. COPYRIGHT © 2020 LEADERS MAGAZINE, INC. VOLUME 43, NUMBER 1.