perpustakaan.uns.ac.id digilib.uns.ac.id POTENTIAL FEASIBILITY STUDY OF CREATING A SMALL COMPANY THAT PRODUCES TOMATO PASTE IN AMBATONDRAZAKA DISTRICT A THESIS Submitted to the Postgraduate Program of Sebelas Maret University in partial fulfillment of the requirements for the degree of Magister in the Department of Agribusiness By Hasina Rasolofoharitseheno S641308010 DEPARTMENT OF AGRIBUSINESS POSTGRADUATE PROGRAM SEBELAS MARET UNIVERSITY SURAKARTA commit to user 2015 perpustakaan.uns.ac.id digilib.uns.ac.id commit to user ii perpustakaan.uns.ac.id digilib.uns.ac.id commit to user iii perpustakaan.uns.ac.id digilib.uns.ac.id ACKNOWLEDGMENTS Completing this work has been a wonderful thing, yet challenging experience that could not have been accomplished without the grace of God. First of all, I would like to acknowledge him for giving me such opportunity and courage required for the achievement of this research. Second, I would like to express my deepest gratitude to my supervisors both Dr. Kusnandar and Dr. Minar Ferichani for their encouragement, patient guidance, correction and proofreading. It has been an honor to be your student at Sebelas Maret University. I would also like to thank Pr. Endang Siti Rahayu and Dr. Joko Sutrisno for being my examiners. Third, I would like to express sincere thanks to the region of Alaotra-Mangoro for the facilitations that they provided and for allowing me to conduct this research in the district of Ambatondrazaka. I acknowledge particularly Mr. Richard Ramandiamanana and Mr. Marius Andriamainty, Head and DDR of Alaotra-Mangoro region, respectively. I also acknowledge Mr. Benoit Rakotondrasata, Mr. Lanto Ravalitera and those who helped me for the collection of the data. The data collection should not be achieved without your involvements. Fourth, I also would like to acknowledge my family, my Dad and my Mom for helping me to collect the data, my big brother Toky for providing me a motorbike, my younger brothers Tahiana, Tojo, Tiana and Herizo for their accompaniments, my cousin Nahary for his ATM card, and particularly Patricia Raharilalao for her love and her supports. Lastly, I would like to thank my fellow postgraduate students in the Department of Agribusiness of Sebelas Maret University and all my friends such as Tommy, Kombate, Arlindo, Hailou, Abdullah, Jean Jacques and Victor for their supports, assistances and kindnesses. Surakarta, April 2015 commit to user Hasina Rasolofoharitseheno iv perpustakaan.uns.ac.id digilib.uns.ac.id TABLE OF CONTENTS TABLE OF CONTENTS ..................................................................................... v LIST OF TABLES ............................................................................................... viii LIST OF FIGURES .............................................................................................. ix LIST OF ACRONYMES ..................................................................................... x ABSTRACT ......................................................................................................... xi ABSTRAK ........................................................................................................... xii I. INTRODUCTION ........................................................................................ 1 A. Background ............................................................................................... 1 B. Statement of the problem .......................................................................... 2 C. Research objectives ................................................................................... 2 D. Research significance ............................................................................... 2 E. Research scope .......................................................................................... 3 II. THEORETICAL BASIS .............................................................................. 4 A. Literature Review ..................................................................................... 4 1. Tomato Origin and Taxonomy .............................................................. 4 2. Tomato Varieties ................................................................................... 5 3. Tomato Cultivation ................................................................................ 5 a. Climate ............................................................................................... 5 b. Soil ..................................................................................................... 6 c. Cultivation method ............................................................................ 6 4. Tomato World Production .................................................................... 9 5. Tomato Nutritional value ...................................................................... 10 6. Tomato paste processing ...................................................................... 10 7. Project Definition ................................................................................. 11 8. Project life cycle ................................................................................... 12 9. Project Advantages ................................................................................ 13 10. Project aspect and Analysis ................................................................. 14 a. Market and Marketing aspect ........................................................... 14 b. Technical and Technological aspect .................................................. 14 c. Financial aspect ................................commit to user................................ ................ 15 v perpustakaan.uns.ac.id digilib.uns.ac.id d. Socio-Economic aspect .................................................................... 16 e. Institutional Aspect ........................................................................... 17 f. Managerial aspect .............................................................................. 17 g. Environmental aspect ....................................................................... 18 B. Related studies .......................................................................................... 18 1. Study related to the commodity, tomato ............................................... 18 2. Studies related to the project feasibility analysis .................................. 19 C. Idea flowchart ............................................................................................ 22 III. RESEARCH METHODS ............................................................................. 23 A. Research period and research location .................................................... 23 B. Data source .............................................................................................. 23 C. Data collection method ............................................................................ 23 D. Situation analysis ...................................................................................... 23 E. Project feasibility analysis ....................................................................... 25 1. Variables ................................................................................................. 25 a. Technical and Technological analysis variables ............................... 25 b. Market and Marketing analysis variables ......................................... 25 c. Managerial analysis variables ........................................................... 25 d. Financial analysis variables .............................................................. 25 e. Socio-economical analysis variables ................................................ 26 f. Environmental analysis variables ...................................................... 26 2. Data analysis methods ........................................................................... 26 a. Descriptive analysis method ............................................................. 26 b. Technical and Technological analysis method ................................. 26 c. Financial analysis method ................................................................. 27 IV. RESULTS AND DISCUSSION .................................................................... 29 A. Profile of Ambatondrazaka district ......................................................... 29 1. Geographic location ............................................................................ 29 2. Climate ............................................................................................... 29 3. Agricultural activities ......................................................................... 30 4. Administration and populationcommit ................................ to user ........................... 32 vi perpustakaan.uns.ac.id digilib.uns.ac.id B. Situation analysis .................................................................................... 34 C. Project feasibility analysis ...................................................................... 38 1. Technical and Technological analysis .............................................. 38 a. Project location and project duration analysis .............................. 38 b. Production Capacity and Raw materials analysis ......................... 39 c. Building and Infrastructure analysis ............................................. 41 d. Machines, Technologies, and equipments analysis ...................... 43 e. Human resources