The Netherlands 2018 1 Table of Content Doing Business in the Netherlands ...................................................................................................... 5 Market Overview .............................................................................................................................................................. 5 Market Challenges ............................................................................................................................................................ 5 Market Opportunities ..................................................................................................................................................... 6 Market Entry Strategy ..................................................................................................................................................... 6 Political and Economic Environment .................................................................................................. 7 Selling U.S. Products & Services ............................................................................................................ 8 Using an Agent to Sell U.S. Products and Services .................................................................................................. 8 Establishing an Office ...................................................................................................................................................... 9 Franchising ......................................................................................................................................................................... 9 Direct Marketing ............................................................................................................................................................... 9 Joint Ventures/Licensing ............................................................................................................................................ 10 Selling to the Government .......................................................................................................................................... 10 Distribution & Sales Channels ................................................................................................................................... 11 Express Delivery ............................................................................................................................................................ 11 Selling Factors & Techniques .................................................................................................................................... 11 eCommerce ...................................................................................................................................................................... 11 Trade Promotion & Advertising ............................................................................................................................... 13 Pricing ............................................................................................................................................................................... 15 Sales Service/Customer Support .............................................................................................................................. 15 Protecting Intellectual Property .............................................................................................................................. 15 Due Diligence .................................................................................................................................................................. 16 Local Professional Services ........................................................................................................................................ 16 Principle Business Associations ............................................................................................................................... 16 Limitations on Selling U.S. Products and Services .............................................................................................. 16 Services Web Resources .............................................................................................................................................. 16 Leading Sectors for U.S. Exports & Investments ........................................................................... 19 Advanced Manufacturing ............................................................................................................................................ 19 Aircrafts and Parts ........................................................................................................................................................ 21 Automotive Parts, Service Equipment, and Accessories ................................................................................... 23 Cybersecurity .................................................................................................................................................................. 26 Defense Technology ...................................................................................................................................................... 28 Energy ............................................................................................................................................................................... 30 2 Franchising ...................................................................................................................................................................... 34 Healthcare Products and Services ........................................................................................................................... 36 Marine Technology ....................................................................................................................................................... 38 Recreational Transportation ..................................................................................................................................... 40 Software ............................................................................................................................................................................ 42 Web Resources ............................................................................................................................................................... 42 Agriculture....................................................................................................................................................................... 44 Trade Regulations, Customs, & Standards .................................................................................... 45 Import Tariff ................................................................................................................................................................... 45 Trade Barriers ................................................................................................................................................................ 46 Import Requirements & Documentation ............................................................................................................... 46 Labeling/Marking Requirements ............................................................................................................................. 49 U.S. Export Controls ...................................................................................................................................................... 50 Temporary Entry ........................................................................................................................................................... 50 Prohibited & Restricted Imports .............................................................................................................................. 51 Customs Regulations .................................................................................................................................................... 51 Trade Standards ............................................................................................................................................................ 51 Trade Agreements ......................................................................................................................................................... 54 Web Resources ............................................................................................................................................................... 54 Investment Climate Statement ........................................................................................................... 56 Executive Summary ...................................................................................................................................................... 56 Bilateral Investment Agreements and Taxation Treaties ................................................................................ 59 Legal Regime ................................................................................................................................................................... 59 Industrial Policies ......................................................................................................................................................... 62 Protection of Property Rights...................................................................................................................................