M A G R I N O P R CLIENT HIGHLIGHTS Q1 & Q2 2019 2019 Magrino Client Highlights 2 MAGRINO TRAVEL & REAL ESTATE Aston Martin and Waldorf Astoria: Where Sports Car Performance Meets Service and Style | January 2019 | Global Waldorf Astoria Hotels & Resorts announced a new, four-year, global partnership, bringing two enduring icons of global luxury together to launch a new era of performance and hospitality. The partnership announcement and first racing event at Le Mans have garnered 71 million impressions to date. Grand Opening of Conrad Washington, DC | April 2019 | Washington D.C. Aston Martin and Conrad Conrad Washington, DC was one of the most anticipated openings in 2019 serving as the new US flagship for the Waldorf Astoria Washington DC luxury Hilton brand. With a combined 105 million impressions from in person media tours, local broadcast segments, and a seven journalist media FAM, Conrad Washington DC continues to be one of the hottest new places in the DC metro area. Tidal Cove Opening at JW Marriott Miami Turnberry Resort & Spa | May 2019 | Aventura, Florida The iconic Aventura resort announced the opening of Tidal Cove Waterpark featuring a 60-foot tower with seven water slides, a 4,000-square-foot kids pool with an aquatic play structure, the first-ever FlowRider® Triple surf simulation pool in the nation and an additional VIP pool area for adults. Christie’s International Real Estate – Launch of Red Gate Farm, Jacqueline Kennedy Onassis’ Martha’s Vineyard Estate | June 2019 | Martha’s Vineyard, Massachusetts Over 1.7 billion media impressions including Wall Street Journal, New York, Times, Financial Times, Robb Report, Town & Country Opening of The Gold Room at Lotte New York Palace | April 2019 | New York, New York Tidal Cove at JW Marriott Miami Turnberry The reopening of The Gold Room at Lotte New York Palace celebrates New York City’s storied history within the Red Gate Farm, Martha’s Vineyard landmarked Villard Mansion, inviting guests to experience modern interpretations of classic, hand-crafted cocktails Resort & Spa, Aventura, FL and elevated, yet approachable cuisine. The media launch event brought together 23 top-tier print and online journalists. Impressions total over 33 million, including The New York Times, Robb Report, AM New York, Cool Hunting and more. Grace Bay Resorts’ Acquisition and Redesign of Point Grace | April 2019 | Turks and Caicos Grace Bay Resorts assumed ownership and management of Point Grace; the pristine boutique resort located less than a mile from Grace Bay Club on the award-winning Grace Bay Beach. Young Huh Interior Design will bring a sophisticated new design perspective to the storied property including guestrooms, public spaces and a restaurant redesign for Grace’s Cottage. The press announcement was recognized by top tier publications such as LUXURY Magazine, Maxim and Travel Weekly among others. SHA Wellness Clinic 10 Year Anniversary | January 2019 | Alicante, Spain As part of SHA Wellness Clinic’s 10 Year anniversary, Magrino was tasked with introducing the brand to the US media. In 6 months, Magrino has secured 25 media placements in top tier outlets including Travel + Leisure, Marie Claire, Goop, Robb Report, Worth, CNN and more resulting in $1,730,493 of ad value. Point Grace, Turks & Caicos SHA Wellness Clinic, Spain MAGRINO FOOD, WINE & SPIRITS The Little Nell in NYC January 2019 | NYC Magrino brought Aspen’s ultimate Apres Ski destination to life in NYC with a who’s who event at the Lambs Club with the world class sommelier team. Secured coverage in outlets such as Good Day New York and Gotham and meeting with Travel + Leisure and The New York Times. The Little Nell in NYC Pop-Up Chandon Summer Party Chateau d’Esclans San Francisco Decorator Show House, Rose by the Bay May 2019 | San Francisco Whispering Angel took over the West Coast in May 2019 with events and tastings culminating in a high-profile sponsorship of the San Francisco Decorator Showcase and a Rose bash for the ages at the stunning St. Joseph’s Arts Society hosted by founder Sacha Lichine and Ken Fulk. Secured coverage in outlets such as Page Six, Architectural Digest, San Francisco Examiner, and more. Champagne Nicolas Feuillatte – Cirque du Soleil New York Premiere May 2019 | New York Champagne Nicolas Feuillatte continued its partnership with Cirque du Soleil with the premiere of the latest touring show, Luzia in New York City. Magrino created an intimate pre-show experience catered by Laduree for top-tier media including Newsweek, Fortune, Modern Luxury, Bella Magazine, Gothamist and The New York Post as well as exclusive lounge access to the premiere. Chandon Summer Garden Party June 2019 | NYC Champagne Nicolas Feuillatte Chandon hosted an exclusive garden party to celebrate the launch of the 8th Annual Chandon American Summer and Cirque du Soleil Chateau d’Esclans Bottle Range and newest winery experiences in the heart of New York City. Hosted at Gallow Green, the space was transformed with vibrant greenery and florals. Guests in attendance included: New York Times, Fortune, Town & Country, ABC News, Wine Enthusiast, Forbes, Wall Street Journal and others. Hendrick’s Gin Midsummer Solstice Launch June 2019 | NYC & Los Angeles The limited edition floral gin launched with awe-inspiring floral installation pop-ups at Pershing Square outside NYC’s Grand Central Terminal and Century City in LA. Secured coverage in The Daily Beast, Esquire, Maxim, Forbes, LA Weekly and more. The Balvenie Single Malt Scotch Whisky Stories Launch June 2019 | NYC To celebrate the release of The Balvenie Stories – a collection of three expressions that each tell a story about the distillery’s craftspeople, Magrino partnered The Balvenie with hotel client Lotte New York Palace to create the “Stories Suite”, a three-story penthouse with whisky touches that consumers had an opportunity to book. Secured coverage in outlets such as Food & Wine, Elite Traveler, Departures, Bloomberg, Cheddar TV, and more. Hendrick’s Gin Midsummer Solstice The Balvenie Stories Range MAGRINO CONSUMER, LIFESTYLE AND EVENTS The Martha Manual: How To Do (Almost) Everything Book Launch January 2019 | NYC Magrino secured top-tier media placements and organized various book signings surrounding the launch of Martha’s 93rd book. Press highlights include Today Show, The Tonight Show, Los Angeles Times, The Dr. Oz Show The Gallery at 200 Lex Powered by InCollect Launch The Gallery Hästens x Lars January 2019 | NYC at 200 Lex Nilsson Collaboration Press highlights include Gotham, People, Guest of a Guest, OK! Literacy Partners Evening of Readings Gala March 2019 | NYC Over 128 million media impressions including The New York Times, New York Post, People, Daily Mail Martha Stewart’s Four Lifestyles Launch March 2019 | NYC Martha announced the launch of her Four Lifestyles derived from her four homes as a means of articulating to her consumers new ways of connecting to the brand. Magrino secured media to attend Martha’s Four Lifestyles Launch Event. Press highlights include Architectural Digest, ELLE Décor, Daily Mail TV and Good Day New York Willem New York Spring/Summer 2019 Collection Launch April 2019 | NYC Press highlights include Women’s Wear Daily, Forbes, Hamptons Magazine, Guest of a Guest Martha Stewart’s 2019 James Beard Foundation Awards Four Lifestyles Launch The James Beard Awards May 2019 | Chicago Press highlights include The New York Times, The Hollywood Reporter, Food & Wine, The Washington Post, People Magazine, and more Celebration of Hästens x Lars Nilsson Collaboration Hosted by ELLE Editor in Chief Nina Garcia May 2019 | NYC Press highlights include Architectural Digest, OK!, Yahoo Kips Bay Decorator Show House Opening May 2019 | NYC Over 600 million media impressions including The New York Times, Architectural Digest, Good Day New York, CBS New York, The Washington Post, Town & Country Baccarat and Lady M Luxury Cake Truck Launch July 2019 | NYC Press highlights include Women’s Wear Daily, Architectural Digest, Yahoo, Kips Bay Decorator Baccarat and Lady M Show House Luxury Cake Truck Launch MAGRINO DIGITAL Christie's International Real Estate NYC Brokerage 2019 Increased Instagram following by 85.2% and Facebook following by 130.2% over 6 months through unique content production & targeted ad strategy Christie’s International Real Estate The Ranch Malibu James Beard Foundation Awards Jan-June 2019 Developed multifaceted influencer campaign for 2019 James Beard Awards. Resulted in 147% increase in following over a two-week period. Kips Bay February – May 2019 | NYC Achieved a 42% growth on Instagram over a 4-month period, provided live Instagram Story coverage for 12 events, hosted 15 influencers on-site for a pre-opening walkthrough. Magrino Influencer Database May 2019 Built the ‘Become a Magrino Influencer’ function in to the agency’s website. More than 100 influencers have been added to our database in a period of four months. Kips Bay Decorator The James Beard Foundation Awards Show House @briancantstopeating The Ranch Malibu May 2019 Visited property for four-day social media shoot. Delivered 250 edited still photographs and 23 one-minute informational videos. Cuisinart April – July 2019 Secured 6 influencer partnerships yielding 203.5K+ impressions & 3.36% average engagement rate Christie's International Real Estate Darlington Mansion June 2019 Secured 8 unpaid influencers to attend Darlington Mansion spa day event with partner Natura Bissé, resulting in 951.8K+ impressions & 2.4% average engagement rate Cuisinart Darlington Mansion @athomewithhaley @melaniesutra MAGRINO MAGRINO FIRST LOOK Magrino’s First Martha Stewart Look Book In July 2019, Magrino hosted its annual First Look event. Taking place over three days, the event is a celebration of our client’s fourth quarter offerings. The Magrino team had live client activations ranging from a photo booth and an iconic New York City food vendor, to appliance demos and full bars serving all of our wines and spirits.