Elephant & Castle Maximus Maximise Behind the scenes IMPACTS 2.1 million per 14 days Known to many as the southern gateway to London, Elephant & Castle Elephant & Castle is undergoing a major transformation from being oers advertisers the highest impact of any outdoor opportunity in London’s transportation hub to a green and habitable peninsula that SIZE 10m wide x 12m high (each side) South London due to its pivotal location on the capital’s transport will raise the profile of the area and has thus far been budgeted £4 interchange, optimally situated above the Elephant & Castle pub. billion for the regeneration project. MAXIMUS FACTOR 26.7 The 5 arm roundabout that also incorporates 2 Underground ticket halls, Situated on London’s critical transport interchange Elephant & 8 bus stops and 7 pedestrian subways sees 135,000 bus passengers Castle oers advertisers an invaluable opportunity to blanket cover daily boarding and alighting at 8 stop travelling 37 routes. London’s commuters travelling by public and private transport VISIBILITY 150+ meters North, South, East and West. Vehicular flow is 3,500 per hour rising to 4,000 in peak hours and 1,300 cyclists pass through E & C every hour. The audience travelling through E & C could not be more TARGET GROUPS students, trend setters, comprehensive, encompassing policy-makers heading to Pedestrian activity is high with up to 16,000 pedestrians per hour drawn Westminster, city workers and all members of London’s workforce. commuters to the many transport links, the Imperial War Museum, the Ministry of Sound, the London South Bank University, the London College of Communication, the numerous carnivals including Europe’s largest DWELL TIMES extended due to trac lights celebration of Latin American culture “Carnaval del Pueblo”. Elephant & Castle Roundabout, London SE1 6BN IMAX TATE MODERN BOROUGH MARKET LONDON BRIDGE WATERLOOT B o l BLOOMSBURY t W o t e CAMDEN a o n t m LONDON EYE e BRITISH MUSEUM h s t r b e a l d m o u ey a ar o r t o W C R y y S R o d S r u h u s b WFITZROVIAestmin t s ig ster Bridg r r e t m H a o R i lo h r B f g d o k r HOLBORN c o THE CARTOON MUSEUM B SAMSUNG BOSE a PALACE OF WESTMINSTER l B L o SIR JOHN SOANE’S MUSEUM n eedt rn Str o o DOMINION THEATRE S ford n MINISTRYl bOF SOUND K t Ox o i ew G R n N H g e d h o s r ig d ge H w R ’ a e TOTTENHAM COURT sROAD g [email protected] R y d d i et SHAFTESBURY THEATRE A r Stre CENTRE POINT ford GOOGLE B Ox IMPERIAL MUSEUM 4 r 2 e YOUTUBE SPACE LONDON 0 w o MINDSHARE 0 T +44 (0)207 692 4862 C t gh S e h St Giles Hi v a A r e N i y e SOHO SQUARE n n w r Ke oNEWad LONDON THEATRE a nt R g ELEPHANT & CASTLEu L O @maximusmaximise.com b C s n ld r e o el o t ro Tun K t Eu f HOSPITAL HOUSE e s a g n s h in t n SOHO WESTMINSTER R S 7 DIALSn COVENT GARDEN R maximusmaximise.com d e d K.