HASSELBLAD MEDIUM FORMAT ADVANTAGES Photographed by Swee Oh Photographed by Jorge de la Torriente Photographed by Göran Liljeberg Photographed by Tom Oldham WHAT IS HASSELBLAD HASSELBLAD NATURAL MEDIUM FORMAT? SENSOR SIZE & PIXELS DYNAMIC RANGE COLOUR SOLUTION (HNCS) LEAF SHUTTER LENSES In photography, medium format simply refers This includes larger pixel size and meticulously It all starts with the sensor. The CMOS light-gathering capability it possesses. With Dynamic range, measured in stops, refers to solutions can deliver up to 15 stops of dynamic Thanks to the HNCS, selecting a specific colour matching to what the human eye sees Leaf shutter or central-type shutters, providing immense creative control in the to a camera that has a larger sensor than a calibrated sensors, a wide dynamic range of sensors built inside Hasselblad medium greater light gathering power, finer and more the range of light intensities present in a photo, range, as opposed to the standard 10-12 stops colour profile in order to capture accurate without needing to set up multiple colour integrated into the lens rather than the studio and outdoors. When combined 35mm (24x36mm), or full frame DSLR camera. colour tones, the Hasselblad Natural Colour format cameras deliver the best in image detailed tonal information can be produced, from the darkest shadows to the brightest expected from most full frame cameras. The colours correctly becomes unnecessary. presets. The HNCS is designed to deliver an camera, provide a major advantage to with Hasselblad’s excellence in optical But once you dig into the details, Hasselblad Solution, leaf shutter lenses with superb flash quality, resolution, and detail capture pos- delivering more information in the final file. highlights. Larger sensors with larger pixels, deep shadows and bright highlights that can Combining the wide colour spectrum of the accurate reproduction of the scene being photographers. The construction min- design, the results are lenses from 21mm medium format photography is defined by so synchronization, and even more creative free- sible. More importantly, it’s the size of the Essentially, this gives a photographer more in comparison to the traditional 24x36mm be captured by a Hasselblad camera in a single sensor’s 16-bit colour data and the Hassel- photographed. This generates a smooth- imizes vibration and ensures a lifetime to 300mm with excellent image rendition much more. dom in post-production. pixels that makes the biggest difference in choice and creative freedom in post-produc- sensor size, offer a wider dynamic range that exposure reduce the need to exposure bracket blad sensor’s wide dynamic range, the HNCS er, analogue, film-like output compared to of accurate performance as well as offering the best experience in photogra- image quality. The bigger a pixel is, the more tion and retouching. preserve the details that can get lost in shad- or shoot multiple images for high dynamic produces images that are delivered with more saturated, contrasted captures by oth- the ability to build a smaller camera phy and are further grown with unique ows and highlights. Hasselblad’s ecosystem range image processing afterwards. accurate, natural colours. This universal pro- er systems. body compared to having used a focal accessories such as the HTS 1,5 Tilt and of high quality hardware and brilliant software file produces consistent and tonally correct plane shutter. Leaf shutters synchro- Shift Adapter or Macro Converter that nize with flash up to 1/2000th of a allow users to expand the capabilities of second without any specialty equipment, their lenses into specialty feature sets. H6D-100C X1D-50C ’FULL FRAME’ DSLR 53 X 40mm 44 X 33mm 36 X 24mm 1 SHOT 400% 4 SHOT 400% 6 SHOT 200% Hasselblad camera sensors are individually calibrated to ensure maximum performance in any given situation. A massive amount of data is gathered for each unit in the production stage in order to study the variations that can occur and see how the sensor performs under different circumstances. Through Hasselblad’s rigorous sensor testing, all irregularities are corrected automatically when shooting with any Hasselblad. Photographed by Swee Oh Photographed by Karl Taylor.