about us Founded in 2004 during Utah’s battle over Amendment 3, QSaltLake Magazine delivers news, commentary, entertainment, business, technology, style, health, fitness, and travel The gay and lesbian population has more expendable information to the gay, lesbian, bisexual, transgender and ally community of Utah. income on average than the heterosexual market. Our team of editors, writers, photographers, bloggers, critics and lifestyle commentators With ad space inexpensive in the paper and focused are trusted and sought after by the community. on a niche market, advertising in QSaltLake can be a savvy business move. We have grown into this century by offering several online portals, a powerful series of “ —JOSH EWING, owNER, social media tools, a business directory and our monthly magazine. OUT FRONT COMMUNIcatION over 20,000 readers Printing an average 15,000 copies each issue, QSaltLake Magazine is distributed audience around the 20th of each month at over 350 street boxes, restaurants, bars, OUR PRINT auDIENCE IS: cafes, coffee shops, retail businesses and community gathering spots across the Under 25 8.2% Wasatch Front from Ogden to Orem plus Logan and Park City. 26-35 23.7% The print edition is also available in its entirety, ads and all, at 36-45 29.7% GaySaltLake.com/online-edition with over 6,800 views monthly. 46-55 19.8% 56-65 9.3% Over 65 6.4% Ut ah’s N ews & Enter tainm HOUSEHOLD INCOME ent M aga zine for th e Gay , Lesb Q READERS (UTAH) ian, B isexu al and Tran sgend er Co mmun ity | Average $72,122 $45,726 FREE Under $25,000 16.0% 22.6% s Is alt l s ue 176 Ma $25–50,000 27.0% 32.3% rch 1 ak 7 , 2011 e $50–75,000 23.0% 22.6% $75–100,000 14.0% 11.3% E $100–125,000 7.0% 7.5% RE F | y it un m om C $125–150,000 4.0% 1.8% er d en g Ga ns ra T nd a al y $150–250,000 5.0% 1.0% u x Surviving e is , B an bi es , L ay Over $250,000 3.0% 0.8% G e th r fo e in az ag RACE M t ‘Ex-Gay’ en m in W a rt te En e d & White 78.8% s d ew IOur an in N s g h’ s ta s U wed u nu d e al Therapy PHOTOGRAPHYw BY LAURIE ing givea Hispanic 12.9% a Lagoon Day s an el Photos abo way rate aff Black 2.2% SassyButtars Songstress Retires ai sUTAH’S GAYa, LESBIAN, BISlEXUAtL, TRANSG ENDElR ANDa ALLY r ke Brandi Carlile Ogden Ordinancesmagazine Programs Suicide Asian 3.9% Walk Legislative Wrap-up EDUCATION 25+ Equality Utah Celebrates 10 Years June 2012 Oh Boy, George! e Issue 207 No diploma 11.6% ak GaySaltLake.com 11 20 High School 22.3% 4 7, 17 1 ae lrty l su a sIs ru b Some College 25.8% Fe College graduate 27.7% QSaltLake has Heals Postgraduate 12.6% Pygmalion’s ‘Well’ Pride created a venue headliner OTHER Prince for specific news, Poppycock carries a lot community events In relationship 56.4% Anti-Gay State Policies “ Cause Health Issues of baggage Have children 30.0% “and personal GUIDE TO narratives for our Own home 67.6% DemocraticWhipping Leader Block on No Mortgage 23.0% community. Home $300,000+ 19.6% —BrANDIE BALKEN, Religious Exemption EXECUTIVE DIRECTOR, for Ogden Ordinances? PRIDE SOURCE: READER SURVEY EqualITY Utah WHY REACH THE GAY AND LESBIAN MARKET IN SALT LAKE? BY AND LARGE, OUR READERSHIP IS double income no kids MEANING THEY HAVE A HIGH DISCRETIONARY INCOME AND EVEN IN THESE TIMES they spend it GAY AND LESBIAN PEOPLE: • Dine out at least twice a week (85%) • See more than two movies per month • Spend at least $5,000 per year on travel Gay men and lesbian own more homes and cars, • Make regular purchases online (95%) travel more, spend more on electronics and have • Are five times more likely to have a college degree the largest amount of disposable income per • Are three times more likely to be professionals or capita of any ‘niche’ market. And it’s a sizeable managers “segment: LGBT consumers make up 5 to 10 • Are twice as likely to have a Mastercard or VISA percent of the U.S. consumer market. • Are 14 times more likely to be in a frequent flyer program SOURCE: MARKETRESEARCH.COM, W/ WITECK-COMBS COMM. —THOMAS ROTH, PRESIDENT COMMUNITY MARKETING, INC. SIMMONS MARKET RESEARCH BUREau ESTImatES that THE GLBT MARKET IN UTAH HAS A COMBINED SPENDING powER OF APPROXImatELY $317 million Research indicates that merely delivering a gay-tailored message is enough to create a long-term relationship. According to the Outright survey, more than one-third “ of gays and lesbians claim that tailored “advertising in gay media will foster their loyalty to a brand — regardless of the quality relative to other brands. —TIME MAGAZINE ad rates ad sizes BLACK & WHITE OPEN 4X 8X 12X 24X FULL 595. 515. 475. 385. 345. 2/3 420. 365. 340. 275. 245. 1/2 345. 300. 280. 225. 200. 1/3 270. 235. 215. 175. 155. DBL TRUCK FULL-BLEED FULL-FLOAT 2/3 PAGE 1/2 PAGE V 1/4 225. 195. 180. 145. 130. 16.38˝w × 10.375˝h 8.348˝w × 10.375˝h 7.5˝w × 9.25˝h 4.938˝w × 9.25˝h 3.66˝w × 9.25˝h 1/6 150. 130. 120. 95. 85. 1/8 120. 105. 95. 85. 70. SERVICE GUIDE ONLY: 1/12 85. 75. 70. 60. 50. 1/24 45. 40. 37. 35. 25. FULL COLOR 1/2 PAGE H 1/3 PAGE C 1/3 PAGE H 1/3 PAGE V 1/4 PAGE V OPEN 4X 8X 12X 24X 7.5˝w × 4.56˝h 2.375˝w × 9.25˝h 7.5˝w × 3˝h 3.66˝w × 6.125˝h 3.66˝w × 4.56˝h DBL 1495. 1350. 1250. 1195. 995. FULL 950. 850. 760. 620. 550. BACK 1050. 950. 860. 720. 650. 2/3 695. 625. 560. 455. 400. 1/2 575. 525. 460. 375. 330. 1/3 450. 400. 360. 295. 260. 1/4 370. 335. 300. 240. 215. 1/4 PAGE H 1/6 PAGE V 1/6 PAGE H 1/8 PAGE H SERVIce GUIde 7.5˝w × 2.22˝h 2.375˝w × 4.56˝h 3.66˝w × 3˝h 3.66˝w × 2.22˝h 24th: 1.75˝w × 1.45˝h 1/6 245. 225. 195. 160. 140. 12 th: 1.75˝w × 3˝h 1/8 200. 180. 155. 130. 115. SERVICE GUIDE ONLY: 1/12 150. 130. 120. 110. 95. 1/24 85. 75. 70. 60. 50. 2013 schedule All rates are net, based on a one year contract ISSUE STREET RESERVE ART THEME* FRIDAY FRIDAY MONDAY (24x based on two-year contract). January 12/21 12/14 12/17 Person of the Year/Sundance ADDITIONAL FEES February 1/25 1/18 1/21 Love and Sex Issue MODIFICATION FEE: $20 March 2/22 2/15 2/18 Gay Business Directory DESIGN FEE: $50/hour after 30 minutes April 3/22 3/15 3/18 Gay Wedding Issue PREFERRED PLACEMENT: Additional 20% when able to be May 4/19 4/12 4/15 Best of Gay Salt Lake - Fabby Awards accommodated. June 5/24 5/17 5/20 Gay Pride Guide LATE FEE: $20 CANCELLATIONS: Ads cancelled after 5pm the Friday prior to July 6/21 6/14 6/17 Sexy in Salt Lake City press date will be charged at 50% of the ad cost August 7/19 7/12 7/15 Pet Issue September 8/23 8/16 8/19 Fall Arts Guide October 9/20 9/16 9/13 Allies Issue November 10/25 10/18 10/21 Dining Guide We LOVE Michael Aaron and all the December 11/22 11/15 11/18 Holiday Shopping Guide staff at QSaltLake — they are a truly January 12/20 12/13 12/16 Person of the Year/Sundance high-quality publication! “ —YaNA WaltoN, Utah PRIDE CENTER ONLINE AND SOCIAL MEDIA we are social Gay Salt Lake More time is spent by Internet users on social media mobile app sites like Facebook, YouTube, Flickr and Twitter than any other media, and this number is only going up. Our new mobile app is Utah’s best way of Social media marketing services from QSaltLake are finding gay places to see, dine, shop and be designed to reach Utah’s gay and lesbian market on the seen, as well as news of the day. Advertisers sites they spend most of their time. can have their name, logo, description and Google map, as well as special coupon We are reaching over 8,000 social media users who opportunities. A user clicking on the map are gay, lesbian, bisexual, transgender or allies. will launch their existing navigation We help brands connect with our audience. Ads application, or clicking on the phone from mainstream brands tend to target heterosexual number will begin dialing your phone. consumers only. This is true even for brands advertising on gay destinations online, which isn’t very effective. Our extremely reasonable rates Research has shown that lesbian and gay consumers make this a no-brainer. respond much more positively to advertising that targets them specifically. Our insight into the likes and dislikes of our target market allows us to build campaigns that engage gay audiences and engender loyalty to your brand.