Edinburgh Research Explorer Scotland on Tour: Strategies for Promoting the Scottish Music Industry Citation for published version: Behr, A & Brennan, M 2013, Scotland on Tour: Strategies for Promoting the Scottish Music Industry. University of Edinburgh/University of Glasgow/AHRC/Live Music Exchange. Link: Link to publication record in Edinburgh Research Explorer Document Version: Publisher's PDF, also known as Version of record Publisher Rights Statement: © Behr, A., & Brennan, M. (2013). Scotland on Tour: Strategies for Promoting the Scottish Music Industry. University of Edinburgh/University of Glasgow/AHRC/Live Music Exchange. General rights Copyright for the publications made accessible via the Edinburgh Research Explorer is retained by the author(s) and / or other copyright owners and it is a condition of accessing these publications that users recognise and abide by the legal requirements associated with these rights. Take down policy The University of Edinburgh has made every reasonable effort to ensure that Edinburgh Research Explorer content complies with UK legislation. If you believe that the public display of this file breaches copyright please contact [email protected] providing details, and we will remove access to the work immediately and investigate your claim. Download date: 01. Oct. 2021 ! ! ! ! ! SCOTLAND!ON!TOUR:! STRATEGIES!FOR!PROMOTING!THE!SCOTTISH!MUSIC! INDUSTRY!WITHIN!AND!OUTWITH!SCOTLAND! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! AHRC!Cultural!Engagement!Project!Report! ! !Adam!Behr!and!Matt!Brennan! ! ! ! ! ! ! ! ! ! ! ! Table!of!Contents! ACKNOWLEDGEMENTS...................................................................................................................................I! LIST.OF.ABBREVIATIONS.USED:................................................................................................................II! EXECUTIVE.SUMMARY.................................................................................................................................III! KEY.RECOMMENDATIONS.............................................................................................................................V! METHODOLOGY................................................................................................................................................1! INTRODUCTION................................................................................................................................................2! 1).BACKGROUND.–.THE.SCOTTISH.MUSIC.‘INDUSTRY’.OR.‘INDUSTRIES’?..................................4! 1.1)!THE!CURRENT!LANDSCAPE:!...............................................................................................................!6! 1.2)!KEY!ORGANISATIONS!.......................................................................................................................!7! 1.3)!RECENT!INSTABILITY!AT!CREATIVE!SCOTLAND!.....................................................................................!10! 1.4)!THE!POSITION!OF!THE!SMIA!...........................................................................................................!11! 2).THE.SMIA.MEMBERSHIP.–.SUMMARY.OF.SURVEY.RESULTS.....................................................13! 2.1)!SURVEY!METHODOLOGY:!...............................................................................................................!13! 2.2)!SPHERE!OF!OPERATION!OF!SMIA!MEMBERS!.......................................................................................!13! 2.2)!SMIA!MEMBERS!WHO!HAVE!NOT!TRIED!TO!ACCESS!DEVELOPMENT!SUPPORT!...........................................!14! 2.3)!SMIA!MEMBERS!WHO!HAVE!TRIED!TO!ACCESS!SUPPORT:!.....................................................................!15! 3).SHOWCASING.AND.SOUTH.BY.SOUTHWEST.(SXSW):.‘ARTIST.DEVELOPMENT’.VS. ‘BUSINESS.DEVELOPMENT’.......................................................................................................................17! 3.1)!THE!PROBLEM!OF!DISTINGUISHING!BETWEEN!ARTIST!AND!BUSINESS!SHOWCASING:!..................................!17! 3.2)!THE!PROMINENCE!OF!SOUTH!BY!SOUTHWEST!.....................................................................................!18! 3.3)!THE!DELIVERY!OF!SUPPORT:!............................................................................................................!19! 3.4)!SUMMARY:!..................................................................................................................................!22! 3.5)!RECOMMENDATIONS!.....................................................................................................................!23! 4).THE.MUSIC.INDUSTRY:.MUSIC.AND.INDUSTRY:.ISSUES.OF.SCALE,.TRANSLATION.AND. COMMUNICATION.........................................................................................................................................25! 4.1)!THE!SCALE!OF!THE!MUSIC!INDUSTRY!IN!SCOTLAND!..............................................................................!25! 4.2)!TRANSLATION!AND!COMMUNICATION!OF!INFORMATION!ACROSS!DIFFERENT!BODIES!.................................!28! 4.3)!PROVISION!FOR!SMALLER!AND!EMERGING!BUSINESSES.!........................................................................!32! 4.4)!SUMMARY!...................................................................................................................................!35! 4.5)!RECOMMENDATIONS!.....................................................................................................................!36! APPENDIX.A:.LIST.OF.INTERVIEWEES:..................................................................................................37! APPENDIX.B:.FULL.SURVEY.RESULTS....................................................................................................38! 1)!RESPONSE!RATE:!..............................................................................................................................!38! 2)!METHODOLOGY:!..............................................................................................................................!38! 3)!RESULTS:!ALL!RESPONDENTS!..............................................................................................................!39! 4)!BREAKDOWN!OF!ANSWERS:!THOSE!WHO!HAVE!TRIED!TO!ACCESS!SUPPORT!.................................................!40! 5)!BREAKDOWN!OF!ANSWERS:!THOSE!WHO!HAVE!NOT!ACCESSED!SUPPORT:!...................................................!46! ! ! ! ! ! ! ! ACKNOWLEDGEMENTS! ! We!would!like!to!thank!all!of!our!research!participants,!who!took!time!out!of!their!busy! schedules!to!be!interviewed.!We!are!grateful!to!the!board!of!the!SMIA!for!co\operating!with! this!research!and!Stewart!Henderson!in!particular!for!his!suggestions!regarding!interviews! and!access!to!information!about!the!SMIA.! ! We!would!also!like!to!thank!the!Arts!and!Humanities!Research!Council,!whose!‘Cultural! Engagement!Pilot!Fund!Scheme’!supported!this!project.! ! At!the!University!of!Edinburgh,!we!are!grateful!for!the!support!given!bY!the!Reid!School!of! Music,!and!especiallY!for!the!logistical!support!given!bY!Valentina!Guerreri!at!the!Edinburgh! College!of!Art’s!Knowledge!Exchange!and!Outreach!Office!and!for!the!advice!and!guidance! of!Anne!Sofie!Laegran!during!the!process!of!developing!the!proposal.!! ! We!would!also!like!to!thank!the!Beltane!Public!Engagement!Network!for!the!training!it! provided!related!to!the!project!and!Sarah!Anderson!at!the!university’s!Institute!for! Academic!Development!for!arranging!it.! ! Dr.!Adam!Behr! [email protected]! ! Dr.!Matt!Brennan! [email protected]! ! ! List!of!abbreviations!useD:! ! ASCAP!–!American!Society!of!Composers,!Authors!and!Publishers! BG!–!Business!Gateway! CEO!–!Cultural!Enterprise!Office! CIFAIG!–!Creative!Industries!Framework!Agreement!Implementation!Group! CMJ!–!CMJ!Music!Marathon!(a!showcase!event!run!in!New!York!bY!CMJ!Holdings,!Corp.!a! music!events/publishing!companY)! COSLA!–!Convention!of!Scottish!Local!Authorities! CS!–!Creative!Scotland! CPL!–!Cathouse!Promotions!Ltd.! DF!–!Dance!FactorY,!a!live!music!promotion!companY!and!venue!operator! HIE!–!Highlands!and!Islands!Enterprise! IP!–!Intellectual!property! MIDA!–!Music!IndustrY!Development!Association! PCL!–!PCL!Presents,!a!live!music!promotion!companY!and!venue!operator! PRS!–!The!Performing!Right!Society!(operating!as!PRS!for!Music)! SDI!–!Scottish!Development!International! SE!–!Scottish!Enterprise! SAY!AwarD!–!Scottish!Album!of!the!Year!Award! SCIP!–!Scottish!Creative!Industries!Partnership! SMIA!–!The!Scottish!Music!IndustrY!Association! SXSW!–!South!bY!Southwest! UKTI!–!UK!Trade!and!Investment! ! ! ! II! ! EXECUTIVE!SUMMARY! ! This!report!is!the!result!of!an!Arts!and!Humanities!Research!Council!(AHRC)!‘Cultural! Engagement’!project,!conducted!between!FebruarY!and!May!2013!with!the!aim!of! identifYing!the!strengths!and!gaps!in!provision!of!development!support!(including!but!not! limited!to!financial!support)!provided!bY!the!state!for!Scottish!music!businesses.! ! A!primarY!criterion!for!the!Cultural!Engagement!research!was!that!it!involve!a!non\academic! partner.!In!this!case,!that!partner!was!the!Scottish!Music!IndustrY!Association!(SMIA).!Board! members!and!non!board!members!of!the!SMIA!were!interviewed!as!were!representatives! from!the!support!agencies!in!Scotland.!! ! We!also!conducted!an!online!surveY!of!the!SMIA!members!regarding!their!knowledge!of! support!provision!and!experiences!of!trYing!to!access!it.!The!SMIA!co\operated!on!this! research!bY!advising!on!interviewees!and!bY!sending!the!online!surveY!out!to!its!