Press release 3 February 2016 PORSCHE CENTRE MAYFAIR ANNOUNCED AS OFFICIAL PARTNER OF THE BRITISH ASIAN TRUST An exciting new partnership between Porsche Centre Mayfair and The British Asian Trust, one of the Prince’s Charities was announced yesterday evening as the charity celebrated its 3rd Annual Gala Dinner at the Natural History Museum, London, where over £900,000 was raised for the Trust’s various projects in South Asia. The partnership will see Porsche Centre Mayfair back a number of the Trust’s events planned for 2016, as the charity continues to provide support to a number of projects in India, Pakistan and Sri Lanka. Among the guests at the star-studded event, was the charity’s Founder and President, HRH The Prince of Wales, accompanied by HRH The Duchess of Cornwall, comedians Sanjeev Bhaskar OBE and Meera Syal CBE, X-factor judges Simon Cowell and Louis Walsh, as well as key Asian business leaders. The British Asian Trust brings together visionary philanthropists who share a passion for effecting positive change in South Asia. Supporters include a number of powerful and inspirational individuals from across the business, sport and entertainment community. Porsche Centre Mayfair displayed a range of cars including the all-new 911 and Cayenne. In addition the Centre provided a range of auction lots which included a chance to drive the range at The Porsche Driving Experience in Silverstone and VIP attendance at the Goodwood Festival of Speed. Richard Hawkes, CEO of The British Asian Trust, said: “This year the British Asian Trust is delighted to be working with Porsche Centre Mayfair as one of our sponsors. Our Annual Dinner is a fantastic event which brings together a wealth of powerful and inspirational individuals. We are very much looking forward to their participation and partnership in making the event another great success in supporting the Trust's initiatives.” Ade Smith, Director, Porsche Retail Group, commented: “Porsche Centre Mayfair is excited and proud to be working closely with the British Asian Trust. By aligning our brand with this trusted partner, we are confident that our support is making a big difference to the poorest communities in South Asia, as well as giving Porsche the opportunity to engage with new and existing customers. Ends Press Release For more information on Porsche, please contact the Porsche press office team: Kate Gregory Press Office Assistant Email [email protected] Tel 0118 916 5050 Rob Punshon Senior Press Officer E-mail [email protected] Tel 0118 925 2733 Mobile 07881 008 950 Nick Perry Product Affairs Manager Email [email protected] Tel 0118 925 2721 Mobile 07775 860 291 Angus Fitton Head of PR Email [email protected] Tel 0118 925 2720 Press website press.porsche.co.uk and newspress.co.uk Press email [email protected] Press Twitter @PorscheGB Porsche News newsroom.porsche.com For further press information on The British Asian Trust, please contact: Samir Ahmed, Media Hive World Email: [email protected] Mobile: 07872 019990 Websites: www.britishasiantrust.org Press Release Note to editors: Porsche Centre Mayfair is a part of Porsche Retail Group, a wholly owned subsidiary of Porsche Cars Great Britain Limited. Formed in 2003, Porsche Retail Group consists of five centres based in Guildford, Hatfield, Reading, Mayfair and West London. For more information please visit www.porschemayfair.co.uk or www.porscheretailgroup.co.uk. Porsche Cars GB is the sole UK and Ireland importer of Porsche cars and a subsidiary of Porsche AG. The British Asian Trust was founded in 2007 by HRH The Prince of Wales, who wanted to do something about the widespread poverty and hardship that he saw in South Asia. He turned to the entrepreneurial spirit of the British Asian diaspora, bringing together visionary philanthropists and supporting grassroots initiatives that enable people to help themselves. The Trust empowers disadvantaged people to transform their lives. .