Rate Card No. 73, Effective February 1, 2019 THE 1. Personnel CEO ------------------------------------ John Georges Publisher ------------------------------------ Dan Shea TheAdvocate.com President ---------------------------------Judi Terzotis 10705 Rieger Rd., Baton Rouge, LA 70809 Vice President of Advertising P.O. Box 588, Baton Rouge, LA 70821-0588 Major and National ---------------------- Lou Hudson Phone (225) 383-1111 or Direct (225) 388-0262 FAX (225) 388-0348 Chief Revenue Officer ----------------------Kevin Hall 2. Commissions/Terms of Payment a. Retail contract rates are non-commissionable. TheNewOrleansAdvocate.com 840 St. Charles Ave., New Orleans, LA 70130 b. Net account to be paid in full by the 15th of Phone (504) 636-7400 FAX (504) 636-7429 month following service. 3. General Rate Policy a. Publisher reserves the right to refuse copy. TheAcadianaAdvocate.com 815 Johnston St., Lafayette, LA 70502 b. All retail advertising rates are subject to revision at Phone (337) 234-0174 FAX (337) 269-0410 any time. Current contract holders will be notified Published seven days a week (Morning) in writing 30 days prior to any rate adjustment. Member: Alliance for Audited Media, SNPA, Independent Newspaper Group and Inland Press Association c. Advertising set to resemble editorial copy must carry the word “advertisement” at the top and Capital City Press LLC must have a border. Retail Advertising Rate Card No. 73, Effective February 1, 2019. d. If a tax is enacted on advertising, these rates are Table of Contents subject to adjustment to reflect these taxes. e. In the event of unavailability of newsprint, the CATEGORY PAGE publisher reserves the right to ration advertising 1. Personnel -----------------------------------------------1 space, thereby changing the amount of space that 2. Commissions/Terms of Payment ----------------------1 may be contracted for. 3. General Rate Policy ------------------------------------1 4. Retail Advertising Rates f. Errors in advertisements must be reported within A. Black and White ROP Rates ------------ 2-3 10 days of publication and credit may be given on B. Special Days/Pages/Features --------------3 the first insertion only of a multiple insertion ad. C. Preprinted Insert Rates and Deadlines - 3-4 D. ROP Contract Credit for Preprints ---------5 E. ZAPs ------------------------------------------5 g. Capital City Press LLC shall not be liable to F. Select Distribution/Community Editions ---5 advertisers for failure, inability or delay in performing G. Zip Code Zoning -------------------------- 6-7 hereunder if caused by an Act of God, war, strike, H. Advocate Digital Advertising ---------------8 fire, floods, hurricane or any other cause beyond I. The Acadiana Advocate --------------------8 the reasonable control of Capital City Press LLC; J. The New Orleans Advocate ----------------8 but due diligence shall be used in curing such K. Front Page Ad Note Advertising- ----------8 cause and in resuming performance. L. Community Editions by Market ------------8 5. Digital Ad Units ------------------------------------ 9-11 6. Special ROP Units ----------------------------------- 12 7. Special Services ------------------------------------- 12 8. ROP Depth Requirements -------------------------- 12 9. Mechanical Requirements -------------------------- 12 10. ROP Deadlines --------------------------------------- 13 11. Special Classification Rates ------------------------ 14 12. Rates for Classified ---------------------------------- 14 13. Rates for National Advertising ---------------------- 14 14. Sunday Comic Section ------------------------------ 14 15. Circulation Information ------------------------------ 14 16. Terms and Conditions ------------------------------- 14 1 4. Retail Advertising Rates A. Black and White ROP Rates (Contract and Non-Contract)* Regular Page (6 col. x 20 inches = 120 inches) 1. Baton Rouge Metro, New Orleans and Acadiana 2. Baton Rouge Metro Inches Inches Contract Contracted Mon.-Wed. Thur.-Sat. Sunday Contract Contracted Mon.-Wed. Thur.-Sat. Sunday Level For Annually Col. Inch Col. Inch Col. Inch Level For Annually Col. Inch Col. Inch Col. Inch 1 OPEN 68.76 71.91 84.19 1 OPEN 56.21 58.73 68.55 2 75 62.75 66.16 77.96 2 75 51.40 54.13 63.57 3 135 57.80 60.94 71.50 3 135 47.44 49.95 58.40 4 270 55.69 58.69 68.54 4 270 45.75 48.15 56.03 5 540 54.34 57.26 66.83 5 540 44.67 47.01 54.66 6 1320 52.16 54.96 64.73 6 1,320 42.93 45.17 52.98 7 2640 50.80 53.51 62.59 7 2,640 41.84 44.01 51.27 8 5350 49.00 51.60 60.41 8 5,350 40.40 42.48 49.53 9 13300 47.26 49.76 57.89 9 13,300 39.01 41.01 47.51 3. Baton Rouge Metro including Acadiana 4. Baton Rouge Metro including New Orleans Inches Inches Contract Contracted Mon.-Wed. Thur.-Sat. Sunday Contract Contracted Mon.-Wed. Thur.-Sat. Sunday Level For Annually Col. Inch Col. Inch Col. Inch Level For Annually Col. Inch Col. Inch Col. Inch 1 OPEN 58.72 61.37 71.68 1 OPEN 66.25 69.28 81.06 2 75 53.67 56.54 66.45 2 75 60.48 63.76 75.08 3 135 49.52 52.15 61.01 3 135 55.73 58.74 68.88 4 270 47.74 50.26 58.54 4 270 53.70 56.58 66.04 5 540 46.60 49.06 57.09 5 540 52.40 55.21 64.39 6 1,320 44.78 47.12 55.33 6 1320 50.32 53.00 62.38 7 2,640 43.63 45.91 53.53 7 2640 49.01 51.61 60.32 8 5,350 42.12 44.31 51.71 8 5350 47.28 49.78 58.24 9 13,300 40.66 42.76 49.58 9 13300 45.61 48.01 55.81 * All rates on grids include distribution in The Southside Advocate, The Southeast Advocate and The Midcity Advocate community newspapers. Should you choose to opt out of the community papers, rates do not change. Thanksgiving Day, Christmas Day and Bonus Days ( New Years, President’s Day, Memorial Day, July 4th, Football Preview, Labor Day) have Sunday circulation distribution and are charged by the Sunday rate tables. Rates for Red, Beaucop, and Gambit are available upon request. 2 7. Color Pricing Color ads incur an additional charge. All color is B. Special Days/Pages/Features subject to availability and prior commitments. Rates are as follows: a. EatPlayLive Food Section - Thursday. b. TV Grid - daily. A. Baton Rouge Only c. Red - Friday. Entertainment (movies, restaurants, night Ad Size Daily Sunday clubs, music, etc.) - tabloid format. per column inch per column inch d. EatPlayLive - Sunday features section. Books, travel, art, 3” - 10” $19.50 $22.00 theatre, features, society, etc. - broadsheet format. 10.5” - 19.5” $17.00 $19.00 e. Parade Magazine - Sunday. f. Color Comics - Sunday. 20” - 59” $14.50 $16.25 g. Business - daily. Expanded Business Section on Sunday. 60” or more $820 flat charge $950 flat charge h. Metro, sports and features - daily. (Add 5% for Acadiana) B. Baton Rouge & New Orleans Ad Size Daily Sunday per column inch per column inch 3” - 10” $23.40 $26.40 10.5” - 19.5” $20.40 $22.80 20” - 59” $17.40 $19.50 60” or more $984 flat charge $1140 flat charge (Add 5% for Acadiana) C. Preprinted Inserts Holiday/Bonus Day/Special Requirements: Thanksgiving Day, Christmas Day, and Bonus Days have Sunday circulation distribution. Thanksgiving Day and Christmas Day require full-run quantities as defined by the entire Advocate distribution area including: Baton Rouge Metro, New Orleans Metro, Acadiana Metro and required community/ Select Distribution zones. Black Friday and all Sundays between Thanksgiving and Christmas: Full zone runs only (by metro market) with required community/Select Distribution zones. No additional zone breakouts. Contact your multimedia sales representative for required distribution numbers. 1. Full Run Preprint Rates DAILY (Except Monday and Tuesday) AND SUNDAY - COST PER THOUSAND 6 12 25 50 75 3 ANNUAL ANNUAL ANNUAL ANNUAL ANNUAL OPEN ANNUAL INSERTS INSERTS INSERTS INSERTS INSERTS NO. OF PAGES RATE INSERTS (4.5% Disc.) (7.5% Disc.) (12.75% Disc.) (20.60% Disc.) (25.10% Disc.) Single Sheet $43.52 $40.52 $38.70 $37.49 $35.35 $32.17 $30.35 4 Tab / 2 Standard 48.29 45.29 43.25 41.90 39.51 35.96 33.92 8 Tab / 4 Standard 53.05 50.05 47.81 46.29 43.67 39.74 37.49 12 Tab/ 6 Standard 57.83 54.83 52.37 50.72 47.84 43.54 41.07 16 Tab/ 8 Standard 62.60 59.60 56.92 55.13 52.00 47.32 44.64 20 Tab/ 10 Standard 66.17 63.17 60.33 58.43 55.11 50.16 47.31 24 Tab/ 12 Standard 69.74 66.74 63.74 61.73 58.23 52.99 49.99 28 Tab/ 14 Standard 74.51 71.51 68.29 66.14 62.39 56.77 53.55 32 Tab/ 16 Std. to 48 Tab/ 24 Std. 80.46 77.46 73.98 71.65 67.58 61.51 58.01 52 Tab/ 26 Std. to 60 Tab/ 30 Std. 88.82 85.82 81.96 79.38 74.88 68.15 64.27 64 Tab/ 32 Std. to 72 Tab/ 36 Std. 97.15 94.15 89.92 87.09 82.14 74.76 70.52 76 Tab/ 38 Std. to 84 Tab/ 42 Std. 105.50 102.50 97.89 94.82 89.43 81.39 76.77 Call for rates on preprints larger than sizes listed. • Flexi/Mini-tabs (maximum 7” x 10”) will be billed at one-half the number of regular tab pages. • Blow-ins will be counted as additional pages. Frequency discounts apply (see C.4 below). Full run is defined as the entire Advocate distribution area including: Baton Rouge Metro, New Orleans Metro, Acadiana Metro and required community/Sunday Select zones.