Qype Knowledge Management in Web 2.0 02.06.2009 | Computer Science Department | Ubiquitous Knowledge Processing Lab | Benedikt Conrad | 1 Agenda 1. What is Qype 2. Structure 3. Content 4. Competitors 5. Access the data 6. Using the data 7. Review 02.06.2009 | Computer Science Department | Ubiquitous Knowledge Processing Lab | Benedikt Conrad | 2 What is Q ualityH ype Portal for reviews and recommendations of places and services Write reviews and make your voice heard Connect with other people Make Qype work for your business Founded November 2005 in Hamburg Largest user-generated local review site in Europe Market leader in France, Germany and UK Available in 9 countries in 6 languages: More than 7 million users per month (1.76m unique users in Germany) 250,000 members 02.06.2009 | Computer Science Department | Ubiquitous Knowledge Processing Lab | Benedikt Conrad | 3 Structure 02.06.2009 | Computer Science Department | Ubiquitous Knowledge Processing Lab | Benedikt Conrad | 4 Structure 02.06.2009 | Computer Science Department | Ubiquitous Knowledge Processing Lab | Benedikt Conrad | 5 Structure 02.06.2009 | Computer Science Department | Ubiquitous Knowledge Processing Lab | Benedikt Conrad | 6 Structure 02.06.2009 | Computer Science Department | Ubiquitous Knowledge Processing Lab | Benedikt Conrad | 7 Structure 02.06.2009 | Computer Science Department | Ubiquitous Knowledge Processing Lab | Benedikt Conrad | 8 Content - Overview Reviews, events, guides, groups > 1.1m reviews and guides > 15,000 towns and cities Photos, and links 02.06.2009 | Computer Science Department | Ubiquitous Knowledge Processing Lab | Benedikt Conrad | 9 Content - Quality Management and Rating Quality Management Point system to show activity of an user and motivate Insider: 250 points and 15 reviews Ninja: 1,000 points, 60 reviews and approval by Qype Rating Explicit: Quick: “Loved it ” or “Must visit ”, “helpful” or “not helpful” Compliment 02.06.2009 | Computer Science Department | Ubiquitous Knowledge Processing Lab | Benedikt Conrad | 10 Content - How does a review look like 02.06.2009 | Computer Science Department | Ubiquitous Knowledge Processing Lab | Benedikt Conrad | 11 Content - How does a guide look like 02.06.2009 | Computer Science Department | Ubiquitous Knowledge Processing Lab | Benedikt Conrad | 12 Content - Creating a review (I) 02.06.2009 | Computer Science Department | Ubiquitous Knowledge Processing Lab | Benedikt Conrad | 13 Content - Creating a review (II) 02.06.2009 | Computer Science Department | Ubiquitous Knowledge Processing Lab | Benedikt Conrad | 14 Competitors Offline Web 1.0 Web 2.0 02.06.2009 | Computer Science Department | Ubiquitous Knowledge Processing Lab | Benedikt Conrad | 15 Access the Data Access by Crawling API (at the moment read-only, write functionality is planned) API - what you can get Places Place details Popular tags of a place Reviews of a place All reviews of a specific user All reviews tagged with a specific tag 02.06.2009 | Computer Science Department | Ubiquitous Knowledge Processing Lab | Benedikt Conrad | 16 Using the Data Examples for using the data City guides (created automatically or user defined) Identify trends User profiling Analyse your competitors Research in country specific writing style Take Qype with you 02.06.2009 | Computer Science Department | Ubiquitous Knowledge Processing Lab | Benedikt Conrad | 17 Using the Data Examples for using the data City guides (created automatically or user defined) Identify trends User profiling Analyse your competitors Research in country specific writing style Take Qype with you 02.06.2009 | Computer Science Department | Ubiquitous Knowledge Processing Lab | Benedikt Conrad | 18 Using the Data Examples for using the data City guides (created automatically or user defined) Identify trends User profiling Analyse your competitors Research in country specific writing style Take Qype with you 02.06.2009 | Computer Science Department | Ubiquitous Knowledge Processing Lab | Benedikt Conrad | 19 Review You are in: World >> Germany >> Hamburg >> Altstadt >> Virtual Places My History 1 review Qype, Hamburg My recently viewed (5) #1 of 3 < Previous Next > My recent searches (5) Makes services transparent. Tags What’s new with that approach Puts pressure on service provider. Tags Has it changed things Quite high. Tags Quality of the content Good place to store experiences as a kind of knowledge. Tags Knowledge management Depending on future level of participation it will last long. Tags Prospect 02.06.2009 | Computer Science Department | Ubiquitous Knowledge Processing Lab | Benedikt Conrad | 20 Thank you very much for your attention 02.06.2009 | Computer Science Department | Ubiquitous Knowledge Processing Lab | Benedikt Conrad | 21.