GROUP STRATEGY REVIEW OF OPERATIONS AS A CORPORATE CITIZEN DOMESTIC AND INTERNATIONAL PERSPECTIVES FINANCIAL SECTION TION C For the year ended March 31, 2011 Annual Report 2011 ONSTRU C E R CREATIVE CREATIVE KEY FIGURES TO BETTER UNDERSTAND JR EAST *Figures are as of March 31, 2011 Consolidated operating revenues, ¥2,537.4 billion On a daily basis about 17 million passengers travel a network of 70 train lines stretching 7,512.6 operating kilometers 92 stations are used by more than 100,000 passengers a day Total safety-related investments in the 24 years since JR East’s founding, about ¥2.5 trillion Open inside cover Jr east’s serVICE AREA TOKYO The new Hayabusa Series E5 super express railcars on the Tohoku Shinkansen Line will ultimately operate at a maximal speed of 320km/h Retail stores and restaurants in the stations, about 2,500 The number of Suica prepaid, rechargeable IC cards issued, about 35 million About 140,000 Open inside cover stores accept Suica electronic money Annual Report 2011 001 East Japan Railway Company (JR East) is the largest passenger railway company in the world, serving about 17 million passengers daily. JR East operates a five-route Shinkansen network between Tokyo and major cities in eastern Honshu (Japan’s main island). JR East has the ability to leverage passenger traffic and railway assets to develop non-transportation businesses. JR East alone provides nearly half of the huge volume of railway transportation in the Tokyo metropolitan area. HISTORY OF JR EAST April 1987 July 1992 March 1997 The Fukushima–Yamagata segment of the Yamagata Hybrid Shinkansen Line opens and the Tsubasa super-express begins service, marking the first Shinkansen through service to a conventional line. JR East is established through the The Morioka–Akita segment of the division and privatization of the Akita Hybrid Shinkansen Line opens Japanese National Railways (JNR) and the Komachi super-express on April 1. begins a through service on this segment. October 1990 Future21, JR East’s first medium- to October 1997 long-term vision, is announced. The October 1993 The Takasaki–Nagano segment of the goals set forth are to become a JR East lists 4 million shares on the Nagano Shinkansen Line opens and leading company in Japan under a Tokyo Stock Exchange, Osaka Securi- the Asama super-express begins framework of sound management. ties Exchange, Nagoya Stock service in advance of the 1998 Exchange and the now defunct Winter Olympics in Nagano. Niigata Securities Exchange (absorbed by the Tokyo Stock Exchange in 2000). October 2000 December 2001 February 2002 The JR East Group announces New In conjunction with the redevelopment Frontier 21, the Company’s first of Ueno Station. JR East opens atré medium-term business plan complete Ueno, its first shopping and restaurant with numerical targets, helping to facility in the Station Renaissance adapt to an era centered on consoli- program for completely renovating dated financial reporting. and maximizing the appeal of major terminal stations. The Shonan-Shinjuku Line begins November 2001 operation, providing through service JR East introduces a fare collection between the Tokaido and Yokosuka system based on Suica noncontact- lines and the Utsunomiya and Takasaki type IC cards. The Suica usage area lines via Shinjuku Station, as a new has since been expanded from the network that runs north-south Tokyo metropolitan area to include through the Tokyo metropolitan area. all of Japan. June 2002 December 2002 JR East becomes the first among The Morioka–Hachinohe segment of the seven JR companies to be fully priva- Tohoku Shinkansen Line opens and the tized when Japan Railway Construc- Hayate super-express begins service. tion Public Corporation (JRCC) sells 500,000 shares in JR East, pursuant to the partial amendment of the JR Law in December 2001. March 2004 January 2005 May 2007 JR East begins use of Suica as elec- New Frontier 2008, JR East’s first tronic money (shopping service), medium-term business plan as a fully enabling the cashless settlement of privatized company, is announced. small purchases. March 2005 JR East opens ecute Omiya, its first food service and sundry retail facility JR East begins restoration and in a new development paradigm for preservation of Tokyo Station’s in-station retail spaces, inside the historic Marunouchi Station Building. ticket gates of Omiya Station. Restoration of the building to its Creation of this amenity space original state is scheduled for involves construction of a raised floor completion in 2012. October 2004 above station platforms and new JR East introduces Green Cars to the escalators and elevators. Shonan-Shinjuku, Utsunomiya, and November 2007 Takasaki lines, to provide a new premium seating service on trains in the Tokyo metropolitan area. Two office towers 200 meters high, GranTokyo North Tower (Phase I) and GranTokyo South Tower, open in the Yaesu Exit area of Tokyo Station. Images on the front cover and above were used to promote the launch of the Tohoku Shinkansen Hayabusa Series E5 March 2008 December 2010 March 2011 JR East unveils JR East 2020 The Hayabusa super-express, Vision—Idomu—announcing ambi- reducing travel between Tokyo and tious 10-year targets and take on the Shin-Aomori to 3 hours and 10 min- challenge of long-term commitments utes, with new railcars traveling at to business management and Japan’s fastest maximal operational development. speed of 300 km/h, begins operation on the Tohoku Shinkansen Line. The The Tohoku Shinkansen Line is introduction of the Hayabusa railcar May 2008 extended from Hachinohe to also marks the launch of GranClass: JR East begins construction of the Shin-Aomori, marking its comple- Japan’s first-ever first class service Tohoku Through Line to connect the tion and improving access to for a Shinkansen. Utsunomiya, Takasaki, and Joban Aomori and Hokkaido. lines with Tokyo Station. The sched- uled completion of the through line in the year ending March 2014 will enable uninterrupted service between those lines and the Tokaido Line, and thus reduce travel time and crowding along those lines. JR East 2020 Vision—OUTLINE To achieve sustainable growth even amid challenging business conditions, we prepared JR East 2020 Vision—idomu—in order to establish and pursue ambitious goals that address “how railways, and how we as a railway operator, should evolve over the coming 10 years.” Basic Management Policies Moving Up a Gear in Seven Areas • Pursuing safety and customer satisfaction rigorously— 1 Increasing focus on investment to raise corporate value giving customers “a feeling of ease and peace of mind 2 Opening the way to new business areas based on assured safety” 3 Taking a positive and long-term approach to global • Sustaining growth and pursuing initiatives for the next era environmental problems • Meeting corporate social responsibilities 4 Upgrading the Tokyo metropolitan area railway network to • Building organizational strength and developing human make line-side areas more attractive and convenient resources 5 Invigorating regional railway lines and interregional communications Unflagging Commitment to “Extreme Safety Levels” 6 Developing life-style businesses aggressively, increasing • We will continue implementing our priority improvement non-transportation operating revenues to approximately plan for safety equipment, reinforce safety weak points, 40% of total operating revenues by fiscal 2018 and reduce risks 7 Establishing Suica operations as a third pillar of • We will expand and improve education and training on operations safety and prevent accidents by correctly understanding and analyzing previous accidents and incidents Five Ongoing Efforts 1 Heightening customer satisfaction even further 2 Developing human resources 3 Advancing research and development aggressively 4 Expanding the Shinkansen (bullet train) network and increasing earnings from railway operations 5 Expanding life-style businesses 002 Annual Report 2011 Forward-Looking Statements: Statements contained in this report with respect to JR East’s plans, strategies, and beliefs that are not historical facts are forward-looking statements about the future performance of JR East, which are based on management’s assumptions and beliefs in light of the information currently available to it. These forward-looking statements involve known and unknown risks, uncertainties, and other factors that may cause JR East’s actual results, performance, or achievements to differ materially from the expectations expressed herein. These factors include, without limitation, (i) JR East’s ability to successfully maintain or increase current passenger levels on railway services, (ii) JR East’s ability to improve the profitability of railway and other operations, (iii) JR East’s ability to expand non-transportation operations, and (iv) general changes in economic conditions and laws, regulations, and government policies in Japan. COnTEnTS GROUP STRATEGY Intro Key figures to better understand JR East GROUP STRATEGY 004 Financial Highlights 006 a Message from the Management 008 An Interview with the President 019 FEaTURE 1: great East Japan Earthquake: How We Managed to Restore the Tohoku Shinkansen Line In Just 49 Days 024 FEaTURE 2: a new Shinkansen network Joining Together Tokyo and Shin-aomori REVIEW OF OPERaTIOnS REVIEW OF OPERaTIOnS 030 At a Glance 032 Transportation 038 non-Transportation 044 Suica aS a CORPORaTE CITIzEn CITIzEn aS a CORPORaTE 048 Safety 050 Environmental Issues 052 For Society 053 Board of Directors and