TWA) SKY LI VOL. 32, NO. 19 SEPTEMBER 22, 1969 CAB Approves Happy $ Goes Into Overtime; Fare Increase WASHINGTON—The CAB has ap­ Anyone's Game in Fifth Period proved domestic fare increases ef­ NEW YORK—Details of the extension of Happy Money to a fifth fective October 1 which would, for the first time, tie air fares to costs— period, announced by President Wiser in the September 8 Skyliner, reflecting higher per-mile costs for have been revealed by Blaine Cooke, senior vice president-marketing. short haul flights, as well as other "Participation in the extended program, which will run from airline operating expenses. September 29 to November 15, now embraces some 27,895 employees, In announcing its decision to al­ including any sales and services personnel (except general managers low an increase averaging 6.35 per­ and corporate and regional staffs) who were previously ineligible," cent, the board strongly backed the he said. airlines' contention that rising costs "This time U.S. winners will be have seriously cut into earnings. August Traffic offered a choice of thousands of In filing for a fare adjustment in gifts through the S&H Green Stamp accordance with the CAB-approved program," he added, "while em­ formula last week, TWA said it Includes Pacific ployees in the International and was "pleased that the CAB has au­ TWA in August flew 2,145,352,- Far East regions will continue to thorized fare increases which will 000 passenger-miles systemwide receive cash awards." partially relieve the economic situ­ according t© preliminary figures, Eligible groups will no longer ation of the airlines. While the ad­ an increase of 19.6 percent over compete with one another, he justments approved by the board a year ago. Cargo volume totaled pointed out. Instead, during the will not be sufficient for TWA or 53,086,000 ton-miles, up 19.8 per­ fifth period they will compete the industiy to offset inflationary cent. against their own previous number pressures fully, the board's action The August 1969 figures in­ of bonus ballots compiled and aver­ is nonetheless welome." clude the first month of TWA's aged out over the first four periods. The fare structure proposed by transpacific operations between Los "This means that during the new the CAB represents a fundamental Angeles and Hong Kong, which contest period every group can be change in the way the cost of an were inaugurated, along with a 'winner'," he added. airline ticket is determined. Up to round-the-world service, on Aug. As an added feature, TWA will now, there has been no common 1. TWA flew 1,402,374,000 pas­ absorb all federal, state and city denominator; the cost per mile over senger-miles on its U. S. routes in income taxes on all awards, includ­ different routes could vary widely August, a gain of 9.8 percent over ing the grand prizes. and did not reflect the actual cost LAKE AT PEITOU, near Taipei, provides a setting of rare and peaceful the corresponding month in 1968. of providing service. Mr. Cooke reiterated President beauty. Last month's figures included the The new CAB formula, distilled Wiser's statement on the reason for addition of Los Angeles-Honolulu from various proposals by the air­ the extension. flights, inaugurated on August 1. lines, calls for a basic "terminal" International passenger-miles Customers Respond charge of $9 for every ticket, re­ Taiwan—An Exquisite Blend flown during August 1969 totaled gardless of the length of the flight, "We are continuing the program 742,978,000. These figures include to cover the airlines' cost of oper­ because the improved service gen­ Of Old China and New Asia the new transpacific service: Hono­ ating airport facilities and takeoff erated has produced thousands of lulu, Guam, Taipei, Okinawa and new customers and complimentary and landing fees. China mirrored in miniature. That is Taiwan—a treasure-house Hong Kong. letters from passengers and, accord­ Some Fares Lowered of ancient custom, yet pulsating with modern economic vigor. The Atlantic segment (between ing to an independent survey, more In addition, the per-mile charge An island of green mountains and marble-walled gorges, 240 the United States and Bombay via awareness of TWA advertising than will relate the fare to the distance miles long and 85 miles at its widest, Taiwan lies about 90 miles the Atlantic) of the August 1969 that of our competitors," Mr. Cooke traveled through a sliding scale, off the southeastern coast of mainland China. Shaped like a tobacco international figures accounted for explained. ranging from six cents a mile for 711,087,000 passenger-miles This coach passengers for the first 500 leaf, the island turns a rugged spine toward the Pacific. Towering For a starter, every eligible em­ is an increase of 39.0 percent over miles down to 4.8 cents per mile peaks graduate into terraced slopes and plains that stretch to the ployee will receive a free book of August 1968 "international" (be­ over 2,000 miles. (Some long-dis­ western shore, on the China Sea. Hence Formosa's Chinese name, stamps some time this month. tween the U. S. and Hong Kong tance fares will actually be lower; Taiwan, which means "Terraced Then, in December, every em­ via the Atlantic) totals. the coach fare between New York Bay." Taiwan today is a hardy over 20 years ago who constitute ployee in each winning group will and Los Angeles, for example, will blend of aboriginal with mainland the Republic of China. Passenger miles flown over the get an S&H certificate worth seven drop from $145 to $141.) China—businessmen from Shang­ Exponents of private enterprise, Pacific during TWA's first month books of stamps—bringing his total First class fares would be 25 per­ hai, scholarly Mandarins from Pe­ they have developed Taiwan as a of transpacific service totaled 31,- to eight books. (To give you an cent higher than coach fares, wid­ king, merchants from Canton, leading factor in the Far East 891,000. This figure includes nights idea of the value of the eight-book ening the present spread. hardy fishermen from Amoy—ref­ with an economy second only to over the Bombay-Hong Kong seg­ award, you would have to spend ment of the former "Atlantic" route, about $1,000 in a store that gives (Continued on Page Three) ugees from the communist take- Japan. Taiwan's foreign trade last year exceeded a billion dollars and (Continued on Page Three) (Continued on Page Four) —a rarity among developing na­ tions—the island feeds itself. MARKF"*'* Gourmet's Paradise Food, in fact, is a staple tourist attraction—for Taiwan is a gour­ met's paradise where eating is a form of art. Bird's nests and bear's paws may be hard to come by these days, but since the waters around the island abound with sharks, shark's fin soup is a dish no respectable restaurant would be without. Taipei, the capital, alone is worth all your time. Its labyrinth of narrow streets make a walk or pedicab ride a fascinating experi­ ence. Here, shopkeepers offer the finest in Chinese handicrafts in­ cluding jade, bronze, lacquer ware, bamboo products, coral, embroi­ dery, sea shells and ivory and wood carvings. The flea markets, too, hold unusual discoveries. Taiwan's scenic countryside can JOHN M. LEEPER (left), chief-cargo services at Newark, has trouble de­ best be seen by short rides out of IVARY PEARSON, Cincinnati skycap, "gets the feel" of his $2,700 ciding whether to take a Mustang, Camaro or Barracuda as his prize in Taipei or via the fast express trains award in Happy Money's third-round drawing. He drew the top prize Happy Money's third round drawing, in which the station's 188 MarketAir which link the capital in the north among some 125 CVG employees who shared a group bonus award of employees each received $100. The 29-year veteran's name was drawn with the industrial city and port of close to $13,000. Attending Mr. Pearson's road test are (from left) Bill by airport manager Vincent A. Carson (center). Robin Rosenthal, air Kaohsiung five hours south. Kaufman, CVG general manager; John Truex, South Central region vice cargo secretary, holds sports car models and ballot box. (Continued on Page Six) president, and George Jewell, manager-customer services. S KYLI l\l E f—Screen Play Fall is in the air, and so's ER AFL football. TWA's TV spon­ sorship of the games began Published Bi-Weekly for Employees of Trans with the kickoff last week. World Airlines and Hilton International Hotels Here's the TV schedule for the By the Public Relations Department >ir»4. balance of the season, on 605 Third Avenue, New York 10016 through the divisional playoffs, Printed in U.S.A. championship game and AFL Dan Kemnitz, Editor All-Star Game. (Consult your local TV listings for games in your area and time.) Sept 28 New York @ San Diego 'Ever lock yourself out? Sure. Who hasn't? But how about being Miami @ Houston locked in. Oct. 5 Buffalo @ Houston It happened the other day to Maurice Maman, job analyst in the Kansas City @ Denver regional industrial relations office at Paris. Maurice was doing a bit of Oct. 12 Houston @ Kansas City "catching up" by working long into the evening. He was alone, except Oakland @ Denver for a few twilight shift reservations agents one floor below. Oct. 19 Buffalo @ Oakland About 11:30 p.m., Maurice decided to call it quits and prepared to Miami @ Kansas City Oct.