Summary of the Annual Report 2018-2019 NATIONAL I Summary of the Annual Report 2018-2019 CONTENTS Training 56 PATRONAGE EVENTS 04 60 letter from the Centre of president Historical Heritage 06 66 NATIONAL financial data 08 68 INTERNATIONAL transparency and best practices 36 70 BOARD OF TRUSTEES President Francisco Gento López Florentino Pérez Jesús de Lucas Casas Emiliano Rodríguez Rodríguez Executive Carlos Escudero de Burón Vice-President Rafael de Lorenzo García Enrique Sánchez González Sergio Nieto Díaz Albo Javier Odriozola Lino Trustees Fernando Acedo Rico Fernando Fernández Tapias Amancio Amaro Varela Eduardo Fernández de Blas Antonio Botella García Santiago Aguado García Ángel Campos Martín Jerónimo Farré Muncharaz Marcelino Fernández Verdes Enrique Pérez Rodríguez Luis Larrinaga de Luis Manuel Cerezo Velázquez Luis Martínez-Laforgue Solera Pedro López Jiménez Pedro Antonio Martín Marín José Sánchez Bernal Mario Masi Ruiz Gumersindo Santamaría Gil Manuel Torres Gómez Raúl Ronda Ortiz Manuel Echenique Sanjurjo José Manuel Otero Lastres Carlos Martínez de Albornoz Nicolás Martín-Sanz García Antonio Medina Cuadros † Ángel Luis Heras Aguado* José Luis del Valle General Manager Catalina Miñarro Manuel Redondo Sierra Fernando Martín Álvarez Ramón Calderón Ramos Managing Director Vicente Boluda Fos Julio González Ronco *Ángel Luis Heras Aguado died on 21 December 2018. 4 SUMMARY OF THE ANNUAL REPORT REAL MADRID FOUNDATION 2018-2019 LETTER FROM THE PRESIDENT Dear friends, have seen their lives improved unemployed and the elderly for by the work of our Foundation more than 20 years... The Real Madrid feeling that since its start. connects us to millions of The Real Madrid Foundation people around the world is Currently, we help more than is our flag of solidarity and a built on the values that have 100,000 people every year. driver of hope and motivation made Real Madrid the most More than 50,000 children that also allows us to extend admired and loved club in the receive training and education the values of an institution that world. in values and attend the nearly today is a leader in sporting, 500 social sports schools and economic and social matters. Real Madrid has no borders the more than 1,000 projects and belongs to peoples’ hearts, and activities that the Real A Real Madrid that is regardless of their country of Madrid Foundation carries out experiencing one of the most origin, culture, language or on all continents. stable moments in its history religion. and that represents the best We, the Real Madrid family, of sport. Our club remains a Our badge and our shirt are who share and experience unique benchmark. And we such a powerful force that together the great triumphs are convinced that the best every day we feel the need to and achievements of our way to remain so is to further give back to society a part of football and basketball teams, strengthen our connection with what it has given us throughout are very proud of what our people through these values our 117 years of history. club’s commitment to solidarity that comprise the best of the represents. human condition. The Real Madrid Foundation has been the soul of our club The Real Madrid Foundation The Real Madrid Foundation for many years. It brings us continues to be the largest also symbolises the search closer to those who are most non-profit organisation in for new challenges and the vulnerable, those who suffer the world, educating through overcoming of the great most and those who need us sport. And, yet, we feel that challenges of life. It is our most, especially children who we can do even more with this commitment to the most are at serious risk of social charitable force that emanates vulnerable. Our commitment exclusion. from Real Madrid and that to solidarity. grows every day. Every year we continue to grow and we are already present, We have supported low- through the Real Madrid income families, migrants, Foundation, in more than 100 refugees, people with different countries on all continents. abilities, the seriously ill, More than 1,000,000 people inmates, homeless people, the Florentino Pérez 6 SUMMARY OF THE 2018-2019 ANNUAL REPORT REAL MADRID FOUNDATION LETTER FROM THE PRESIDENT 7 NATIONAL BENEFICIARIES OF THE SOCIAL SPORTS 13,000 PROGRAMMES AND PROJECTS IN SPAIN PERMANENT 168 PROJECTS IN SPAIN MORE THAN 350 MORE THAN 1,200 PARTICIPANTS IN HOSPITALISED BOYS AND ADAPTED AND INCLUSIVE GIRLS LEARNING BASKETBALL SCHOOLS AND VALUES 8 SUMMARY OF THE ANNUAL REPORT REAL MADRID FOUNDATION 2018-2019 NATIONAL 9 TABLE OF ACTIVITIES PROJECT No. Beneficiaries socio-sporting football schools 37 4,180 socio-sporting basketball schools 11 644 Adapted socio-sporting football schools 1 10 Inclusive socio-sporting football schools 5 111 Adapted socio-sporting basketball schools 12 212 Inclusive socio-sporting basketball schools 1 18 Wheelchair socio-sporting basketball schools 3 30 Shelters and detention centres 36 1,593 Prisons 43 2,250 Hospitals and health 12 3,390 Physical exercise programmes for the elderly 2 325 Programmes for the homeless 3 55 Emprendeporte 2 120 TOTAL 168 12,938 10 SUMMARY OF THE ANNUAL REPORT REAL MADRID FOUNDATION 2018-2019 NATIONAL 11 NATIONAL SOCIAL SPORTS SCHOOLS IN SPAIN The Community of Madrid accommodates the largest number of social sports projects run by the Foundation in Spain, although activities are offered in 14 other autonomous communities as well as Ceuta and Melilla. In total, during the 2018/19 season, 168 permanent projects were carried out in Spain between October and June, with 13,000 beneficiaries across the various lines of activity. Most of them are football and basketball schools with values, in their various social sports modalities, adapted or inclusive. The social sports programmes and projects in Spain helped 13,000 people belonging to different groups. Sergio Llull during a training session with the students of the inclusive basketball school of La Masó (Madrid). 12 SUMMARY OF THE ANNUAL REPORT REAL MADRID FOUNDATION 2018-2019 NATIONAL 13 The football and basketball social sports schools cater to more than 5,000 girls and boys. Students from the social-sports football schools during the Students of the socio-sporting basketball schools Foundation’s tournament in Real Madrid City. during the tournaments in Real Madrid City. 14 SUMMARY OF THE ANNUAL REPORT REAL MADRID FOUNDATION 2018-2019 NATIONAL 15 The Foundation runs 37 social sports schools Similarly, a new socio-sporting football school sports schools in the country, with more than as part of the Foundation’s drive to promote in Spain, educating pupils in sporting values was opened, in collaboration with the air force, 400 participants, in collaboration with the “la equal opportunities and joint involvement through football, which serve children between in the Colegio menor Nuestra Señora de Loreto Caixa” Banking Foundation. Around 80% of the of boys and girls in team sports. These new 5 and 17 years old. During the 2018/2019 in Madrid, and a pilot programme was started in beneficiaries of the schools in Spain took part projects include the social sports school in season the socio-sporting football school in Mérida which marks the return of the Real Madrid in the weekly extracurricular activities thanks collaboration with Cesal, aimed at serving Valdelatas-San Roque was opened, which Foundation to Extremadura, in collaboration to a system of grants and semi-grants in which and integrating children from overseas in the replaces the “El Gallinero” comprehensive with "la Caixa” Banking Foundation. several organisations collaborate, including Tetuán neighbourhood of Madrid; the Rosa de support project, in collaboration with HSBC, organisations such as CLH, the “la Caixa” Luxembourg social sports school, in Aravaca; the Madrid City Council, Voluntarios por This season, more than 5,000 places have been Banking Foundation and Ecopilas. and the CEIP Cortes school in Cadiz. These Madrid, Colgate-Palmolive and El Corte Inglés. offered in football projects, which were visited projects are aimed at promoting the integration This is a comprehensive project that offers both by, among others, Marcelo who went to the In basketball, new initiatives have launched of all children, boys and girls, whatever their sports disciplines, football and basketball, to Fuenlabrada social sports school; Arbeloa to the in parallel to the social sports schools, with circumstances. contribute to the education of children who school in Granada, which is run in collaboration which there are already 11 permanent projects find themselves in vulnerable situations for with Inacua; and Emilio Butragueño who with basketball as the focal point, and in various causes and who are under the care of visited the Jerez City Council, where we, the which 650 children participate: 30% of them municipal social services. Foundation have, one of its largest social through grants and 17% of whom are girls Emilio Butragueño, at the inclusive socio-sporting football school of Las Tablas (Madrid). Exhibition involving the students of the socio- sporting basketball schools in the WiZink Center. 16 SUMMARY OF THE ANNUAL REPORT REAL MADRID FOUNDATION 2018-2019 NATIONAL 17 More than 200 professionals trained by the Foundation in its educational methodology lead the 155 training groups. Around 80% of the beneficiaries of the schools in Spain took part in the weekly extracurricular activities thanks to a system of grants and semi-grants in which several organisations collaborate, including organisations such as CLH, the “la Caixa” Banking Foundation and Ecopilas. In basketball, new initiatives were launched, 30% of participants partaking through grants and 17% being girls, as part of the Foundation’s drive to promote equal opportunities and joint involvement of boys and girls. 18 SUMMARY OF THE ANNUAL REPORT REAL MADRID FOUNDATION 2018-2019 NATIONAL 19 ADAPTED AND INCLUSIVE SPORTS collaboration with the Ana Carolina Díez Mahou Foundation, which cares for children There are already more than 350 participants In basketball.