WOOD BADGE CENTENARY IDENTITY GUIDELINES Wood Badge Centenary logo #ShapingLeaders Today, the Wood Badge training remains as an important mechanism for shaping the leaders of the Scout Movement. To grow our Movement and empower more young people through Scouting, we need more adult volunteers to commit to our cause and support the implementation of our Vision. We should attract more volunteers, deliver relevant training, and retain them for various responsibilities, primarily to support the development and implementation of the Youth Programme. The Wood Badge Centenary artwork is an abstract representation of the Oak leaf, the leaf of the Gilwell Oak. Just as the Oak tree produces strong and evergreen leaves, the Scout Movement shapes young people into strong, adaptable, and resilient leaders. The (Gilwell) Oak symbolises the Wood Badge training, its beads, and growth of adults in Scouting. Colours Typeface CMYK RGB C79 M94 Y0 K0 R98 G37 B153 This font is used to reproduce the tagline and the name of the C50 M0 Y100 K5 R133 G189 B60 event, and can be downloaded from Google fonts and Adobe C86 M25 Y100 K12 R26 G129 B64 fonts. C0 M59 Y43 K0 R244 G134 B125 Minimun size Logo variations If used without the title, the As an internationally logo must not be reproduced protected registered in a size less than1.8 cm in trademark, its use is subject height. The aim is to make to both non-commercial sure that the size and method and commercial licensing of reproduction retain an conditions. The correct acceptably clear image of the version of the World Scout World Scout Emblem. Emblem is available from the World Scout Bureau. Grey scale 2.6 cm 0.6 cm The World Scout Emblem should have a minimum height of 6 mm. 1.8 cm Pink VARIATION, to be use About the ® exclusevely on merchandising, registered promotional items, and trademark symbol recognitions. The World Scout Emblem is a registered trademark and its reproduction is strictly controlled. Purple 1 DIGITAL DISTRIBUTION AND CO-BRANDING Social media Co-branding with your national Scout identity Language versions Portuguese sample Allocate at least a 1 cm space between the logo the Translating the logo into NSO/NSA logo. your own language is permitted. The NSA/NSO representative may request for the translation from the World Scout Bureau by sending the text to us. The World Scout Bureau will then provide the NSA/ NSO with the correct high-resolution artwork of the logo in the translated language. Integrity of the design Do Not This version of the logo may only be used against a white background. No other background colours are acceptable. Any background colour used must not be in conflict with or detract from the main colours of the Wood Badge Centenary logo. Do not tilt or distort the logo in any way. It must be positioned in such a way that the World Scout Emblem appears vertical at all times. Do not replace the World Scout Emblem with another logo, emblem, or National Scout logo. 2 PRINTING AND PROMOTIONAL APPLICATIONS Banner Please use the following dimensions for the printing of banners: Size: 220 cm x 100 cm Resolution: 300 DPI Colour mode: CMYK NSOs/NSAs may: • change the picture • change the text • add their logo A3 posters Please use the following dimensions for the printing of A3 posters: Size: A3 Resolution: 300 DPI Colour mode: CMYK NSOs/NSAs may: • change the picture • change the text • add their logo 3 WORLD SCOUTING’S GENERAL LICENSE TERMS Commercial use general license terms Use of logos and other graphic elements associated with projects Commercial use of WOSM’s graphic designs covers those cases or programmes promoted by WOSM are subject to general where the items on which our designs appear are offered for license terms for non-commercial and commercial use as sale. Irrespective of whether the selling price is established with outlined below. The World Scout Emblem features in all official the intention to generate a profit or only to cover production and WOSM logos and the general license terms for its use must distribution costs, it is the act of “offering for sale” that defines therefore be respected, as defined in theWorld Scouting Brand this as a commercial use for the purposes of the licensing scheme. Manual. The reproduction of our brands or logos on any item being A clear, unequivocal distinction is made between the terms offered for sale is subject to obtaining a unique product specific “non-commercial use” and “commercial use” in relation to all commercial license for each item. We do not normally issue of WOSM’s designs. single commercial licenses covering multiple products. Quality of products and ethical standards of production must be assured in Non-commercial use general license terms every case before a commercial license can be issued. Non-commercial use of WOSM’s designs covers those cases where the items on which our designs appear are not offered Royalties of 5% calculated on sales value will be collected on all for sale. items bearing WOSM’s brands or logos. Provided that the items are not being offered for sale, In implementing the relevant World Scout Conference resolutions examples of non-commercial use of our brands includes and decisions of the World Scout Committee, the production and reproduction on educational materials, training materials, sale of any item featuring the World Scout Emblem (collectively general NSO management materials, Scout publications or termed the official World Scout items), including World Scout other promotional materials. Such applications will not usually Emblem Badges, World Scout Flags, and World Scout pin badges, require a Member Organization of WOSM to acquire a is exclusively reserved to the Official World Scout Shop, except in non-commercial license. specific cases where a commercial license has been issued. The official World Scout Shop manages commercial licensing However, a product specific non-commercial license must be arrangements, on behalf of the World Scout Bureau. obtained in advance before any WOSM design can be displayed on any of the following categories of items1: A simplified “fast-track” licensing process exists for local Scout groups, districts, etc. wishing to reproduce the World Scout • clothing, badges, leather goods, and metal pin badges Emblem in their logos and on souvenirs for one-off or limited • flags, tents, rucksacks, camping, outdoor, and adventure duration events or activities. Full details are included in the equipment application form which can be downloaded directly from: • computer hardware and software even when the items are http://www.worldscoutshops.com/Files/77665/Events_License_Form.docx not going to be offered for sale Applications for commercial licenses must be submitted directly Applications for non-commercial licenses must be submitted to to the official World Scout Shop, at least three months prior to the World Scout Bureau Global Support Centre, Geneva: production: World Scout Bureau Global Support Centre, Geneva World Scout Shop Ltd. Rue Henri-Christiné 5 email [email protected] 75 Marlborough Road email [email protected] P.O. Box 91 phone (+41 22) 705 10 10 Lancing Business Park phone (+44 1903) 766921 1211 Genève 4 Plainpalais web scout.org Lancing fax (+44 1903) 750359 SWITZERLAND West Sussex BN15 8UG web worldscoutshops.com UNITED KINGDOM 1 defined as Nice Classifications of goods and services: 14, 18, 24, 25, 26, 42 OFFICIAL WORLD SCOUT SHOP WORLDSCOUTSHOPS.COM The World Scout Shop offers a wide range of high-quality branded merchandise including badges, woggles, clothing, equipment, books, and souvenir items. There is also a wide selection of Gilwell Park and Baden-Powell branded products. You can find out more by visiting worldscoutshops.com. Attractive discounts exclusively to NSOs are available across the entire range. Enquiries regarding bulk orders should be directed to [email protected]. The World Scout Shop also offers a bespoke design service, to create unique personalised products for your NSO. To discuss your requirements, please contact us today! 4.