blueseventy partners with PruHealth World Triathlon Grand Final London London, (xx) – Organisers of the 2013 PruHealth World Triathlon Grand Final London are pleased to announce their partnership with the leading wetsuit and swimming brand blueseventy. This year marks the fourth time the ITU World Triathlon Series has staged an event in London but the first time that London hosts the Grand Final. The PruHealth World Triathlon Grand Final races will be held at the iconic Olympic venue in Hyde Park on 11-15 September 2013, giving all athletes the opportunity to compete on the same stage as London 2012 Olympians. “We are very excited blueseventy will be a partner of the PruHealth World Triathlon Grand Final London” President of the International Triathlon Union (ITU) and IOC Member Marisol Casado said. “blueseventy not only make outstanding products, they share our belief in the benefits of triathlon.” blueseventy will be active in working directly with participants of the event, which will welcome 8,500 athletes from all over the world. The swim section takes place in the Serpentine Lake in Hyde Park where most, if not all, participants will be wearing wetsuits. Tim Moxey, CEO of blueseventy said: “We are delighted to announce our support of the PruHealth World Triathlon Grand Final London. Our wetsuits have already proven themselves in the Serpentine, having come out of the water first in both the men’s and women’s races last summer. “For many people the opportunity to race at the Olympic venue will be a career highlight. Our experience of having produced and fitted the fastest wetsuits for the last twenty years should enable us to help them perform at their best, so we are looking forward to being actively involved with training days, offering advice and being there in September.” The PruHealth World Triathlon Grand Final London will be available live on TV to an international audience of more than 160 countries, as well as streamed online. It is free to view for spectators in and around Hyde Park. Upsolut, the marketing agency of the ITU World Triathlon Series and an agency of the Lagardere Unlimited Group, brokered the partnership. Tim Stemp, Chief Commercial Officer of the ITU World Triathlon Series said, “The rapid growth of triathlon in the UK and around the world provides a varied and enthusiastic participant base for the World Triathlon Series. blueseventy creates excellent products and provide expertise to our audiences to meet their sporting aspirations”. The event is being organised in partnership between Upsolut Sports UK and British Triathlon and is part of UK Sport’s Gold Events Series, the UK’s legacy programme of major international sporting events, and is supported by the Mayor of London being one of the first major legacy events happening in London after the London 2012 Olympic Games. Click here for more information on the 2013 ITU World Triathlon Series. Click here for more information on the PruHealth World Triathlon Grand Final London ### About British Triathlon British Triathlon is the current National Sports Governing Body of the Year. It is responsible for raising the profile and delivering elite performance for Triathlon, Paratriathlon, Duathlon and Aquathlon in Great Britain. Triathlon is a fast growing, dynamic and modern Olympic sport with talented world class athletes, coaches and support staff, focused around delivering world-class events and medal winning performances. Great Britain is home to the 2012 Olympic Champion (Alistair Brownlee) and bronze medallist (Jonathan Brownlee) as well as numerous current world champions www.britishtriathlonmedia.org/current-world-champions amongst a strong squad of world ranked elite triathletes, and emerging talent from our youth development programmes. British Triathlon enables paratriathletes to deliver world-class success, raising the profile of paratriathlon in the build up to the Rio 2016 Paralympic Games. There are over 700 triathlon events conducted in Great Britain each year including the British Triathlon Super Series, which attracts athletes from all over the world. British Triathlon is committed to being a leader in environmental awareness in sport, protecting the environment in which we operate today and in the future. British Triathlon aims to promote excellence in our sport, and create opportunities for everyone to achieve their personal triathlon challenges. Visit www.britishtriathlonmedia.org for downloadable image galleries, detailed athlete profiles, results, stats and information. About Upsolut Sports UK Upsolut is one of the leading sport event organisers in Europe. Upsolut specialises in the development, hosting and organisation of elite as well as mass participation endurance sport events particularly in cycling and triathlon. The company is based in Hamburg, Germany with offices in London, Auckland and San Diego. Upsolut's event portfolio currently includes the Hamburg, London, Auckland and San Diego World Triathlon Series races, the Garmin Velothon in Berlin (the equivalent of a marathon for amateur cyclists) and the Vattenfall Cyclassics (a cycling race included in the UCI Pro Tour). Upsolut is also the commercial partner of the ITU (International Triathlon Union) and the British Triathlon Federation. For more information visit: www.upsolut.de About UK Sport This event is part of UK Sport Gold Events Series and is supported by funding from the national lottery. The UK's Gold Event Series aims to bring major international sporting events to the UK and recognises their national importance. The series will see over 70 major events staged in the UK demonstrating the legacy of hosting the London 2012 Olympic and Paralympic Games in the UK as well as Glasgow 2014 Commonwealth Games here in Scotland. More @ www.uksport.gov.uk/events About London & Partners London & Partners is the official promotional organisation for London attracting and delivering value to businesses, students and visitors. London & Partners is a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners. Our remit is to drive leisure and business visitors as well as bidding to secure major events in London, we can unlock the city for overseas businesses who want to set up or expand in London and we promote the capital’s world class universities to international students. Major Events team at London & Partners The major events team at London & Partners provides advice and support at every stage of the process – from bidding, to event delivery, to evaluation – with a specially dedicated team to help rights holders from around the globe 'unlock', secure or choose London as their venue for their event. The London & Partners Major Events team is also developing a programme of major events for the city which build on the legacy of the Olympic & Paralympic Games, including Prudential RideLondon. For more information visit http://www.londonandpartners.com/majorevents About the International Triathlon Union (ITU): The International Triathlon Union is the world governing body for the Olympic sport of Triathlon and all related MultiSport disciplines including Duathlon, Aquathlon, Cross Triathlon and Winter Triathlon. ITU was founded in 1989 at the first ITU Congress in Avignon, France. It has maintained its headquarters in Vancouver, Canada since then and also has offices in Lausanne, Switzerland and Madrid, Spain. It now has over 167 affiliated National Federations on five continents and is the youngest International Federation in the Olympic Games. Triathlon was awarded Olympic Games status in 1994 and made its Olympic debut in Sydney 2000. Triathlon is also featured in the Asian Games, Pan American Games and Commonwealth Games. Paratriathlon was accepted into the Paralympic Games in 2010 and will make its Paralympic debut in Rio 2016. ITU is proudly committed to supporting the development of the sport worldwide through strong relationships with continental and national federations, working with its partners to offer a balanced sport development programme from grassroots to a high- performance level. For more information, visit: www.triathlon.org About blueseventy: blueseventy is a New Zealand based company, with offices in Napier, New Zealand, Seattle, WA, USA, and Bath Uk. We are proud of our history as an industry leader in technical performance products. We take our name from the simple fact that 70% of the world is covered in water. It’s our mission to make products that enhance the experience of swimming for everyone who wears blueseventy. For more information, visit: www.blueseventy.com .