Rebel Entrepreneur This book is for you if • You consider yourself a bit of a rebel • You do things in an unconventional way • You are serious about your success • You understand that making mistakes are an essential part of growing • You are looking for practical advice - not woolly theories • You are prepared to do what it takes to achieve your goals • You say what you think, live your own life and make your own choices Free Bonus Videos on your Smartphone! To add another dimension to the book, I have created videos in which I add more information about the subject covered in each chapter. These are free to view and an added bonus that goes with the book. To view the videos, you will need a QR code reader, which is a free app that you can download on your smartphone. Enjoy! Mark Lyford What People Say About Mark: “Mark is irreverent, refreshingly honest and open about his mistakes and demons as well as sharing his triumphs, and business savvy. Few business authors reveal the full spectrum of their lives so openly and that makes him instantly likeable and easily relatable. Decades of wisdom condensed into the Time Management section are priceless – these tips alone make the book well worth the read.” Kelly Devlin, HowtoGrowaBusiness.com “A compelling read with some great lessons that everyone can learn from whether you’re an Entrepreneur or not. The Rebel Entrepreneur illustrates just how fragile success can be sometimes and just how easy it is to make the wrong decision when you’re put under serious pressure to be a success, whether self-induced or external. But if you make the ‘right ones’, the life you dream of is yours for the taking.” Justin Noble “This is a great book; Mark’s really inspirational. Once I had started reading it, I couldn’t put it down. Mark, it’s amazing to get insight into your life and the challenges you have faced over the years. Marketer or no marketer, there’s some really good tips and advice for anyone. Interesting, well written and raw, an insight into real life; highly recommended.” Matthew Houghton 2 Rebel Entrepreneur “Mark is a 100% straight shooter, tells it like it is and goes out of his way to put other people first including his business partners and most importantly, his customers. He has great knowledge of marketing and is someone you can do business with, with total peace of mind. If you’re looking to be successful online and build your business faster, then look no further…” Simon Hodgkinson, Hodgkinson Publishing “The strategies Mark teaches are very simple but incredibly effective… with a knack for making money against the odds, Mark shares information in an easy to understand way - anyone can follow! He really wants to make it easy for anyone to replicate his success and as someone who’s been there, done it, lost it and is making it again… he has a refreshingly down to earth approach, unusual online.” Pete Craig “Read this book! Learn from it! Remember that who you are makes a difference, and what held you back in the past is no excuse for creating the future that you deserve.” Nigel Risner, author of The Impact Code 3 Mark Lyford Work With Mark Here are a few ways you can work with Mark… Mastermind Group: Join Mark’s mastermind group of entrepreneurs from around the world. Get direct access to Mark weekly. Private Consulting: Bring Mark in to consult to take your online business and income to the next level. Workshops: Mark is able to run a workshop for your company. Full and half day options are available. Training Courses: Mark runs a variety of training courses on different topics Speaking: Get Mark to come and speak at your event. Business Services: Mark also offers a variety of online business services. Visit http://marklyford.com/WorkWithMark for all the details Sign up to Mark’s FREE newsletter! Get updates from Mark for free delivered to your inbox weekly. Sign up at http://www.marklyford.com/ NewsLetter 4 Rebel Entrepreneur About The Author ark Lyford is the rebel entrepreneur with a cause; a self-taught marketer with an eclectic mix of marketing and entrepreneurial experiences. He has 15 Myears’ experience as an online entrepreneur and has been in business for over 22 years. His varied and sometimes controversial career began in earnest in 1997, when he seized an opportunity to enter the adult entertainment industry. At the height of his success, Mark was living with his wife and first son in The Bahamas, enjoying his millionaire status and had over 32,000 websites. In 2002, having dramatically lost everything during a progressive move to increase business, he moved back to the UK, bankrupt and desperate to regain his status. His marital break-up and even a subsequent prison sentence could not make him lose his resolve. In recent years, he has emerged like the phoenix from the ashes of his former career, rebuilding his Internet business and reinventing himself with hard work, dedication and with some inspired creative product making. 5 Mark Lyford Dedicated to his business goals, he currently works as a publisher, marketer and public speaker with a team of loyal people behind him. His public speaking appearances included the recent Marketing Summit event in Manchester and multiple London events. He also creates and presents his own training workshops throughout the UK. His book Rebel Entrepreneur: Porn, Paradise, Pot, Prison is charting his experiences in life and business. He is currently planning a sequence of strategic business products including RealResults.co.uk, WordpressStudio.net and GetSuccess.com to name a few. Mark is divorced, he is about to move to a farm in Ashby- de-la-Zouch in the midlands of England with his dog, Dave, and has two children, James, 13, and Alexander, 9. http://marklyford.com Disclaimer This book is written as if I am talking to you and I think it’s important that it should be in my own voice because this is my story. With that in mind, there is some swearing and profanity. It’s just the way I am. There are some stories in the book that may offend some people but this is me and this is my life. So I am just warning you before you start. I make no apologies if you are offended in anyway. ;) 6 Rebel Entrepreneur Dedication This book is dedicated to my mum and dad who without their constant love and support, I could not have lived the life that I have. No one else in my life has had the unwavering belief that I can achieve all that I want and that everything will be ok. Love you, Mum and Dad. 7 Mark Lyford “Stop focusing on what you do not have, and shift your consciousness to an appreciation for all you are and all that you do have.” Dr Wayne W. Dyer 8 Rebel Entrepreneur REBEL ENTREPRENEUR Porn, Paradise, Pot and Prison - Life, Business and Lessons Learned By Mark Lyford 9 Mark Lyford Filament Publishing Ltd 16, Croydon Road, Waddon, Croydon, Surrey CR0 4PA Telephone +44 (0)20 8688 2598 Fax +44 (0)20 7183 7186 www.filamentpublishing.com [email protected] © 2013 Mark Lyford The right of Mark Lyford to be identified as the author of this work has been asserted by him in accordance with the Designs and Copyrights Act 1988 ISBN 978-1-908691-79-8 Printed in the UK by Berforts Information Press All rights reserved. No portion of this book may be copied in any way without the prior written agreement of the publishers. DISCLAIMER AND/OR LEGAL NOTICES: The information presented herein represents the view of the author as of the date of publication. It does not necessarily represent the view or marketing practices undertaken by the publisher. Because of the rate with which conditions change, the author reserves the right to alter and update his opinion based on the new conditions. All trademarks used are properties of their respective owners. 10 Rebel Entrepreneur Contents Foreword 13 Introduction 15 About Me 17 Life 23 Porn 31 Bankruptcy 43 Pot 49 Prison 65 Starting Again 95 Looking After Number One 109 Love 115 Success 121 Personal Development 127 Luck 129 Stress 131 Goals 137 Music 145 Time 147 Business 153 My First Mentor 159 Being Congruent 167 Jobs 169 Sacrifice 173 Support 175 Gambling 177 The Dream 179 Know Your Numbers 183 11 Mark Lyford Money While You Sleep 189 $5 Millionaires 193 Number Plates and Fancy Titles 197 Focus 203 The Real You 211 Being An Entrepreneur 215 Breaking Rules 221 Working Too Hard 223 Taking Action 225 Making It Work 231 Finding Your Flow 235 People / Employees 237 Online Business 241 Setting Up Online 243 Target Markets 247 Customers and List Building 251 Products 259 Your Own Affiliate Programme 263 Making Money As An Affiliate 269 Lifestyle Businesses 289 Offline Businesses 293 It’s Up To You 299 Quotes 301 Life Tools 311 Twitter people 315 Connect With Mark 325 People To Thank 327 Website Content 331 12 Rebel Entrepreneur Foreword By Nigel Risner pproximately six years ago, I received a phone call from someone who A was incarcerated in HMP. There was a gushing call about how my book The Impact Code had helped and even changed his life. Then I was stumped. He wanted me to coach him as soon as possible and would I mind waiting to get paid. Slightly cheeky, I thought, but I also heard a passion, a willingness to make a difference in the world and thought, why not.