SIMPLI.FI OTT/CTV SOLUTION With Simpli.fi’s OTT/CTV solution, advertisers have access to the most advanced solution in the market. Powered by three distinct methods of audience targeting, getting the right message in front of the right person at the right time has never been more effective. Unmatched audience targeting paired with the ability to target both the big screen and small screens, OTT/CTV with Simpli.fi is the most effective and impactful way to deliver video creative to a specific audience. AUDIENCE TARGETING Addressable Behavioral Demographic Target physical addresses using Bring the precision of digital Take advantage of numerous GPS data to serve OTT/CTV ads targeting to OTT/CTV with the combinations of demographic with unmatched precision ability to target users based on variables to target your ideal and scale. keywords, context, and other audience. online behaviors. BENEFITS: • Ability to target at the screen size • Vast, accurate reach • Unmatched scalability of audience targeting • Non-skippable, immersive content format that allows advertisers to engage with a unique audience that is committed to the content they are consuming • Reach a unique group of video consumers that advertisers can’t target with traditional TV commercials • Serve video ads pre-roll, mid-roll, and post-roll within streamed content on the big screen and other connected devices • Access to inventory for both short- and long-form content on the big screen and other connected devices • Allows advertisers to combine the impact of TV with the precision of digital • Seamless way to access and buy premium OTT/CTV inventory on the same centralized platform as your display, mobile, video, and native campaigns SIMPLI.FI’S OTT/CTV INVENTORY: Simpli.fi has access to the following devices, exchanges, and publishers to provide premium OTT/CTV inventory: Devices Amazon | Apple | Asus | Google | Hisense | JadooTV | LG | Microsoft | MiniX | NVIDIA | Roku | Samsung | Sony | Xiamoni Exchanges AdapTV | Beachfront | Freewheel | Rubicon | SpotX | 75+ PMP deals CREATIVE SPECS YOU WILL NEED TO GET STARTED. Publishers: Simpli.fi has access to hundreds of top publishers to provide premium OTT/CTV Video Standards: inventory, including: • Dimensions: 960x720px and 120 Sports | A&E | Select ABC Affiliates | Accent Health | Anthem Sports & 960x540px Entertainment | AOL | AT&T/DirectTV Now! | BigStar.TV | Bravo | Select CBS Affiliates | • Audio Bitrate: 128 kbps or higher CNBC | CNN | Comcast | Cooking Channel | Crackle | Digital Media Rights | Discover • Video Bitrate: 2.0 Mbps or higher Channel | DiscoveryGo | Dish | DIY | DramaFever | E! | ESPN | E.W. Scripps Newsy | • Preferred format: mp4 (h.264) Film on TV, Inc. | Flickstream | Flipps Media | Food Network | Select Fox Affiliates | Fox Networks Group | FX Now | Fox News | Fox Sports | Funimation | Future Today • Max video file size: 10 MB with a Inc. | Gold Line Temangement | Haystack.tv | HGTV | History Channel | Looke Digital | max final load size of 200 MB MAZ | Select NBC Affiliates | Lifetime | MTV | NFL Network | One by AOl Ad Network | Oxygen | Plex | PlutoTV | Resignation Media, LLC | Screen Media Ventures LLC | Scripps Network, LLC | Sling TV | Smart Roll Media, LLC | TBS | Time, Inc. | The Weather Channel | TNT | Toon Googles | Travel Channel | TubiTV | Turner Digital | USA | Vevo | Vidillion | WeatherNation | Xumo | Yahoo! Interested in adding OTT/CTV advertising to your marketing mix? Email us at [email protected] or contact your Simpli.fi representative. .