DEMOGRAPHIC PROFILE Jacaranda FM enjoys a consistent audience flow Listenership by location Listenership by device throughout the day (Mon to Sun) JACARANDA FM 250 PERFORMANCE HIGHLIGHTS (Part 1 of 2) 68% 200 81% 150 51% 100 Broadcasts in English and Afrikaans to 954 000 57% 50 listeners across Gauteng, North West, Limpopo 26% 0 & Mpumalanga. Johannesburg and Pretoria are 0200-0300 0300-0400 0400-0500 0500-0600 0600-0700 0700-0800 0800-0900 0900-1000 1000-1100 1100-1200 1200-1300 1300-1400 1600-1700 1700-1800 1800-1900 1900-2000 2100-2200 2300-2400 pivotal areas and 90% of Jacaranda FM listeners 0100-0200 1400-1500 1500-1600 2000-2100 2200-2300 14% 0000-0100 in Gauteng reside here. 12% Ave Qhr, Mon – Sun, ADULTS M-F SAT SUN 6% Jacaranda 5% LIFESTYLE STATEMENTS - AGREE WITH FM 2h00 362 000 I am very conscious about my health 52,0% Daily Exclusive Top 10 Gauteng Radio Stations : LSM 9-10 & I consider my diet to be very healthy 48,1% Listenership Listeners It is important for me to include lots of vegetables, fruit and Afrikaans (000) 64,4% salad in my diet Jacaranda FM 217 You can judge a person by the car they drive 45,7% My car should be well equipped with all possible safety 47,4% 947 195 features My car should express my personality 44,9% RSG 140 Comfort is the most important thing in a car 48,9% 5FM 48 I love to buy new gadgets and appliances 60,6% I do extensive research before purchasing an electronic 702 49,1% 45 item. When choosing electronic items, I want something unique Kaya FM 40 52,4% and different Metro FM 30 I do some form of sport or exercise at least once a week 54,2% YFM 15 My language is important to me 50,6% I am more aware of personal finance than I used to be 52,3% Safm 10 I look for profitable ways to invest my money 60,1% Radio 2000 6 I believe insurance is necessary 50,6% Price determines my brand choice 45,8% Source: BRC RAM Oct17-Mar18 / TGISA 2016B/2017A DEMOGRAPHIC PROFILE Average Age: 40 years JACARANDA FM SEM (Socio Economic Segmentation) PERFORMANCE HIGHLIGHTS (Part 2 of 2) 36% 32% 26% 26% 17% Weekly Cume 954 000 12% 16% 6% 8% 4% 3% 5% 5% 5% Mon-Sun (06h00-18h00) 924 000 SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10 15-24 25-34 35-49 50+ (Average) Mon-Fri (06h00-18h00) 901 000 LSM Profile Saturday (06h00-18h00) 526 000 Population profile Listeners Listeners Sunday (06h00-18h00) 441 000 10% 16% 13% 10% 27% 25% Unique Browsers 363 087 LSM 1 - 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 56% 44% Black=32% White=54% Male Female Visits 778 152 Indian/Asian=5% Coloured=9% Page Views 1 275 784 Average Household Income: R20 694 jacarandafm.com 8 Commercial radio stations available in the region 36% 18 979 Subscribers Rural 20% 18% 9% LIMPOPO Polokwane 13% 13% 300 944 Fans Waterberg Small Urban Mbombela 377 709 Followers 26% Tshwane NORTH Johannesburg WEST GAUTENG SWAZI- R40000+ Social Media MPUMA - LAND Metro LANGA 16 882 Followers 65% R0R4999 - R5000 - R9999 R10000R19999 - R20000R39999 - Source: BRC RAM Oct17-Mar18, EM May 2018, Social Media 6 June 2018.