RUN OF SHOW L'ATTITUDE L’ATTITUDE® is a business and media event that celebrates our nation’s evolving American culture predominantly driven L'ATTITUDE by U.S. Latinos who are the youngest, fastest growing major demographic in America and are predominantly driving the New Mainstream Economy. 2018 Run of Show L’ATTITUDE engages entrepreneurs, business leaders, INTERNAL DOCUMENT artists, politicians and other leaders to foster professional growth, bring about positive change, and acquire an accurate understanding of the drivers behind America’s SATURDAY, SEPTEMBER 8TH New Mainstream Economy. CONFIRMED GENERAL SESSIONS SESSION 1: L’ATTITUDE, and its Significance for all Americans The convention will open with an introductory presentation from Sol Trujillo on the thrust behind L’ATTITUDE and will include a conversation about the SATURDAY EVENING current state of Hispanics in media with L’ATTITUDE’s Film Festival Chair, An Evening with Robert Rodriguez Robert Rodriguez and Zoe Saldana. Superstar filmmaker Robert Rodriguez (Machete, Spy Kids, Sin City) discusses Headliners: Sol Trujillo, Leading Business Executive/Entrepreneur his latest project, the $200 Million “Alita, Battle Angel” written and produced by Robert Rodriguez, Filmmaker/Entrepreneur James Cameron. Zoe Saldana, Actor/Entrepreneur Headliner: Robert Rodriguez, Filmmaker/Entrepreneur SESSION 2: Film, TV, and OTT Interactive Media: Making Money by Delivering Entertainment Content in the 21st Century SUNDAY, SEPTEMBER 9TH This session will feature a discussion among top executives from several CONFIRMED GENERAL SESSIONS leading interactive media properties about generating profit from streaming services and other new distribution models. OPENING PRESENTATION WITH VIDEO – Tim Sloan, CEO, Wells Fargo Headliners: TBD SESSION 6: The New Mainstream Economy – A CEO Discussion Sol Trujillo will moderate a small panel of leading CEOs who will discuss the driving SESSION 3: Fireside Chat with Media CEO: Managing Transformation force behind America’s New Mainstream Economy and its impact in the 21st Century Media World and Who Wins on everything. A fireside chat with a CEO from one of the world’s leading media Headliners: Sol Trujillo, Leading Business Executive/Entrepreneur companies about what it will take to win the impending battle for leadership Tim Sloan, CEO, Wells Fargo Bank among media enterprises in the current era of major transformation. Ralph de la Vega, Chairman, De La Vega Group Headliners: TBD SESSION 7: Latino Political Leaders – A Town Hall Session A panel of distinguished public servants who have served America at the highest SESSION 4: Film Showcase Awards Recognizing Up & Coming Talent levels of our government will participate in a discussion about the current state of Join us in celebrating the creativity and talent of filmmaker submissions to politics and how today’s environment will likely impact elections and public policy in 2018 L’ATTITUDE. Media co-chairs Zoe Saldana and Robert Rodriguez will the near future. select and award a winner, to be announced during this session. Their film screening will be showcased later tis same evening. Headliners: Aida Álvarez, former SBA Administrator Henry Cisneros, former HUD Secretary Headliners: Robert Rodriguez, Filmmaker/Entrepreneur Federico Peña, former Transportation Secretary Zoe Saldana, Actor/Entrepreneur Ken Salazar, former U.S. Senator and Interior Secretary SESSION 5: The Next America: The Political, Economic, and SESSION 8: State of Journalism Today Demographic Changes Shaping the Country’s Future A panel of top journalists from various news networks come together to discuss Former White House Communications Director under President Bill Clinton, the state of journalism today and what it means for us Don Baer, will moderate a panel of political journalists and thought leaders about the political landscape in the coming years. Headliners: Rick Sanchez, Journalist Joy Reid, National Correspondent, MSNBC (Invited) Headliners: Don Baer, Global Chairman, Burson, Cohn & Wolfe Shephard Smith, Chief News Anchor, Fox News (Invited) Maria Hinojosa, Journalist, NPR Elizabeth Vargas, Documentary Anchor, A+E (Invited) Ruth Marcus, Deputy Editorial Page Editor & Columnist, The Washington Post; Contributor, MSNBC Beatriz Acevedo, Founder, Mitú Ron Brownstein, Senior Editor, The Atlantic; Senior Political Analyst, CNN SESSION 9: Fireside Chat – Making Washington Work SESSION 15: The Future of Transportation – A CEO Roundtable A senior U.S. Senator will discuss the dysfunction in the nation’s capital and how A panel of CEOs discusses air travel, driverless cars and other modes of we can get our government working for the people. transportation in the coming years. Headliner: Sen. Lindsey Graham (Invited) Headliners: Oscar Munoz, CEO, United Airlines Dara Khosrowshahi, CEO, Uber SESSION 10: Fireside Chat – Women in the U.S. Senate Dennis Muilenburg, CEO, Boeing With a record number of women in the Senate, will public policy become better aligned with the New Mainstream in America? SESSION 16: Unexpected Outcomes Dr. Paul Jacobs, former CEO of Qualcomm takes an 800 year look into the Headliners: Sen. Catherine Cortez-Masto (Invited) future and what is possible for our society and how our decisions today affect Sen. Kamala Harris (Invited) what will actually transpire. SESSION 11: Immigration – Good or Bad? Headliner: Dr. Paul Jacobs, former CEO, Qualcomm A bipartisan panel of politicians discusses immigration policy and its impact on America’s economy and culture. SESSION 17: Sports Ownership in the New Mainstream Economy Current and former major franchise sports owners discuss how demographic Headliners: Henry Cisneros, former HUD Secretary shifts have affected consumer interest and consumption of major league Federico Peña, former Transportation Secretary sports as entertainment. Ken Salazar, former U.S. Senator & Interior Secretary Headliners: Linda Alvarado, Co-Owner, Colorado Rockies SESSION 12: How to Think About Trade Policy in the 21st Century Jerry Colangelo, Businessman & Sports Executive (Invited) A panel of experts discusses the appropriate way to consider trade policy and its Vivek Ranadive, Owner, Sacramento Kings (Invited) impact on jobs and the U.S. economy. SESSION 18: The Future of Everything? Headliners: TBD A panel of telecom and technology executives discusses the future of Artificial Intelligence, Augmented Reality, Virtual Reality and other innovations that will SUNDAY EVENING change the way we do everything. FILM SHOWCASE: Featuring Top Achievements in Film and Television Headliners: Guillermo Diaz, Jr., Chief Information Officer, Cisco Thaddeus Arroyo, CEO, AT&T Business Services MONDAY, SEPTEMBER 10TH Paul Fipps, Chief Digital Officer, Under Armour CONFIRMED GENERAL SESSIONS MONDAY EVENING LIVE WITH NICKY JAM: An Evening Music Showcase SESSION 13: The Future of Education A distinguished panel of educational leaders discusses how technology and demographics are driving the future of education in America. TUESDAY, SEPTEMBER 11TH Headliners: Michael Crow, President, Arizona State University CONFIRMED GENERAL SESSIONS Eduardo Padrón, President, Miami Dade College Adela de la Torre, President, San Diego State University SESSION 19: Faith in America This session will feature a town hall discussion with religious thought leaders Andres Martinez, Professor of Practice, Walter Cronkite School of about the current state of faith in America and its impact on politics and culture. Journalism, Arizona State University Cindy Robbins, Chief People Officer, Sales Force Headliners: Daisy Khan, Author, Reformer & Founder, WISE Daniel Lubetsky, CEO, Kind (Invited) SESSION 14: The New Mainstream Economy – An Economist’s Discussion Tim Shriver, Chairman, Special Olympics (Invited) A panel of leading economists will discuss the New Mainstream Economy and its Father Gregory Boyle, Founder & Director, impact on America’s workforce, GDP, and business growth. Homeboy Industries Headliner: Charlie Garcia, CEO, ALPFA Jerushah Armfield, Author (Invited) SESSION 20: Big Trends Shaping the World Today Famed Author and Futurist, Thomas Friedman will deliver a keynote address about technology, demographics and the future of life in America. Headliner: Thomas Friedman, Pulitzer Prize Winning Journalist & Author L'ATTITUDE 2018 Run of Show SESSION 21: Philanthropic Investing in the 21st Century A fireside chat with one of America’s leading corporate executives who will discuss the opportunities in providing capital to America’s burgeoning population of diverse entrepreneurs. Headliner: Alex Rodriguez, MLB All-Star/Entrepreneur SESSION 22: Macro-Economic Trends and the Future of Homeownership in America A panel of housing executives discusses the challenges, innovations, and the drivers of America’s housing industry in the 21st century. Headliners: Gary Acosta, Co-Founder & CEO, NAHREP Leo Pareja, CEO, Remine Nick Bailey, CEO, Century 21 SESSION 23: Entrepreneurialism in the New Mainstream Economy A fireside chat with one of America’s leading entrepreneurs who will discuss the impact of entrepreneurialism in the U.S. economy. Headliner: Ted Acosta, Americas Vice Chair – Risk, EY CLOSING GALA – Recognizing Trailblazers and Defenders of America’s New Mainstream Economy L’ATTITUDE closes with a gala that will recognize achievements in business, journalism, politics, and entertainment. 6PM – 7PM Reception 7PM – 10PM Dinner & Awards CONFIRMED HEADLINERS Robert Rodriguez Zoe Saldana Alex Rodriguez Filmmaker/Entrepreneur Actor/Entrepreneur